Facebook is working with game engine Unity to build a dedicated, downloadable desktop gaming platform. The new platform will not require the intensive coding of Facebook’s previous SDK, making it easier for game publishers to offer iOS and Android games on the desktop. Developers now have until August 31 to get “instant access” to an alpha version of Unity 5.4 needed to build and export games to Facebook’s Web and desktop app. Facebook’s move is seen as an attempt to regain gaming revenues lost to the mobile platform. Continue reading Facebook and Unity Team to Build Desktop Gaming Platform

To keep track of the massive amount of data shared on Facebook, the company’s Artificial Intelligence Research (FAIR) lab created fastText, which offers a variety of techniques that make it more accurate and easy to do. Today, Facebook is making fastText open source, available on GitHub, so developers can use its libraries anywhere. Among the techniques fastText uses are “bag of words” and “subword information.” Facebook will use fastText to cut down on “clickbait,” an ever-present irritation on the Internet. Continue reading Facebook Open-Sources fastText Tools That Stifle Clickbait

Instagram’s Explore tab for displaying personalized content has evolved from a simple algorithm to a more sophisticated discovery platform for photos and videos. Through its “Picked For You” feature, Instagram added custom channels inside Explore for more personalization. Now, the social platform is introducing a new video channel called Events that “will be personalized for each user and feature videos from concerts, sports games, and other live events depending on what’s happening around the world, what types of live events users are interested in, and what type of accounts the user follows,” reports TechCrunch. The new feature could compete with Snapchat’s Discover channels. Continue reading Instagram Adds Events Channel to Explore Concerts, Sports

To promote its new thriller “Don’t Breathe,” Sony Pictures Entertainment created the first immersive, 360-degree video ad for the social media platform Snapchat, with its more than 150 million mainly young users. The campaign is a 10-second video that lets users “swipe up” to see the 90-second 360-degree video on a Web page in the app. “Don’t Breathe,” about three burglars who invade the home of a blind military veteran and find themselves trapped and fighting for their lives, opens in theaters August 26. Continue reading Sony Debuts Immersive Video to Promote Movie on Snapchat

Turner Broadcasting is experimenting with a way to keep viewers from skipping ads: a countdown clock showing how much time is left in each ad break. The idea was first tested this season on TNT’s new crime drama “Animal Kingdom,” via a timer at the bottom of the screen for both live TV and pay TV affiliates’ VOD systems. The timer appears when there is 60 seconds left in a break. NBC’s “Today” and ABC’s “Good Morning America” have also used countdown clocks, but “Animal Kingdom” may be the first primetime show to do so. Continue reading Turner Tests New Ad Countdown Clock with ‘Animal Kingdom’

A new draft listing for Amazon.com features a $149.99 hardware device called AirTV that addresses the limitation of Dish Network’s Sling TV regarding access to over-the-air, local channels. “The device works with an antenna and Sling TV’s app in order to offer a combination of local live television programming and Sling TV’s content, including its program guide and optional add-on packages,” reports TechCrunch. According to the product listing, free local TV is accessible via the app on any compatible device via Android, iOS, Amazon Fire TV and Roku. For more channels, “you can subscribe to paid Sling TV packages — all from the same app.” Continue reading AirTV Combines HD Antenna and Sling TV for Local Channels

Pinterest just began selling video advertising, with the first ads from Kate Spade and bareMinerals in the coming weeks. The GIF-like ads will be silent until the user clicks the images, or pins, of the featured products next to the videos, which could allow the user to buy the product within the Pinterest website. By adding video ads, Pinterest joins the ranks of Facebook, Twitter, Snapchat and large publishers similarly seeking the premium revenues of the kind of marketing once reserved for TV. Continue reading Pinterest Launches Video Ads with Kate Spade, bareMinerals

We have an update to Univision’s $135 million acquisition of Gawker Media. Latest reports indicate that the deal will not save the company’s flagship site, and Gawker.com will shut down next week. “The website itself won’t go dark when it stops publication, but it won’t have anyone running it,” reports Recode. Gawker Media’s remaining sites — including Gizmodo, Deadspin and Jezebel — will be folded into Fusion Media Group, Univision’s English-language digital media division, as part of the company’s push to target millennials. Univision recently invested in The Onion, The Root and Fusion. Continue reading Univision Acquisition Marks End of the Road for Gawker.com

Amazon Studios unveiled a promotion on its YouTube channel and Facebook page, aimed to garner more Prime subscribers: free viewing of the pilots of 10 original series. Among the pilots being made available on the social media platforms are the critically acclaimed, transgender dramedy “Transparent,” “Bosch,” “The Man in the High Castle,” “Mozart in the Jungle,” “Red Oaks,” and kids’ shows “Annedroids,” “Gortimer Gibbon’s Life on Normal Street,” “Just Add Magic,” “Tumble Leaf” and “Wishenpoof!” Continue reading Amazon Promotes its Series Pilots on YouTube and Facebook

At the Intel Developer Forum, the company showed several new technology projects, including Project Alloy, an unusual “mixed reality” headset; a quadcopter “ready-to-fly” drone aimed at software developers; and a new Joule maker board designed as a platform for computer vision products. The company, which plans to collaborate with Microsoft on the mixed reality headset, says it does not need to be connected to a high-powered personal computer, as do other headsets, most notably Oculus Rift. Continue reading Intel Unveils Mixed Reality Headset, Drone, Joule Maker Board

If you’re in the U.S., India, Russia, Canada or Mexico, the next time you want to tweet a photo, the top stickers will come from PepsiCo. The company, which has created almost 50 different stickers, is Twitter’s first partner in promoted stickers. Of those, only eight will be available to Twitter users, specific to 10 countries, including those listed above. In the U.S, Twitter users have the option of two Pepsi cans side by side, smiley emoji, a barbeque grill, and a ballet dancer’s feet clad in red pointe shoes. Continue reading Twitter and Pepsi Ink Deal to Add Promoted Stickers to Photos

Later this year, Audi will roll out the first feature of its new vehicle-to-infrastructure (V2I) service in select 2017 models. The company’s new traffic light information system will notify drivers of the remaining wait time at red lights. It represents the first time an individual vehicle will access real-time infrastructure information. The platform is a practical, yet significant, first step for connected cars as they begin to integrate into the existing municipal infrastructure with an eye toward the dawn of “smart cities.” Continue reading Audi Announces Next-Generation V2I Connected Car Features

Netflix and in-room entertainment platform maker Enseo have announced an expanded deal to bring the Netflix app to more worldwide hotel rooms. Hotel guests will be able to log in to their Netflix accounts via Enseo’s system and access TV shows, movies and their personalized lists and settings. “The two companies were already working together on Enseo’s product, the Enseo Entertainment Experience,” reports TechCrunch, “which also provides access to other streaming services like YouTube, Pandora, Hulu and Crackle.” Enseo was the first to bring Netflix to hotels with its original 2014 agreement. The new deal means Enseo “can now offer Netflix to any hotel under a contract in any country worldwide where Netflix is available.” Continue reading Enseo Service to Bring Netflix to More Hotel Rooms Worldwide

Deutsche Telekom and Spain’s Telefónica have long lobbied the European Union to either repeal some of the onerous regulations governing carriers or to extend them to Internet-based text-message and voice-call services, including Microsoft’s Skype and Facebook’s WhatsApp. Now, carriers might get their wish as the EU’s executive body is on the verge of suggesting more rules for Skype, WhatsApp and their ilk: tighter privacy and security, and an easier way for consumers to move information when switching services. Continue reading EU Rules to Create Parity Between Internet Apps and Carriers

After first debuting the Maxwell-based GTX 980 graphics chip in a notebook last year, Nvidia has now upped its game, with notebooks and laptops powered by its GTX 1000 series chips, more specifically the GTX 1060, GTX 1070 and GTX 1080. These new GPU chips, which Nvidia declares “VR-ready,” use the company’s more efficient Pascal architecture to provide nearly identical operation to their desktop chips; only the GTX 1060 provides a slightly slower base clock speed in a notebook. Continue reading Nvidia’s New GTX Series Super-Powers Laptops, Enables VR