Twitter’s Periscope Hopes It Can Coexist with TV Broadcasters

Periscope is trying to repair its relationship with television broadcasters after some users illegally live streamed the Floyd Mayweather-Manny Pacquiao boxing match. The company says it was better prepared to handle takedown requests after the piracy issues involving “Game of Thrones.” Because Twitter owns Periscope, the live streaming app needs to maintain a good relationship with broadcasters. Meanwhile, the U.S. Open golf tournament will not allow live streaming from Periscope or Meerkat.

Periscope_Twitter_AppThe Periscope team took down 30 illegal streams of the Mayweather-Pacquiao fight within minutes last weekend. In total, they received 66 takedown requests, half of which ended before the team could take them down. Under the Digital Millennium Copyright Act, the company has to respond to such requests within 24 hours.

Periscope co-founder and CEO Kayvon Beykpour told the audience at the Techcrunch Disrupt conference that the policy wasn’t very relevant in today’s real time setting. He called on the entire industry to rethink its policies regarding piracy, but he didn’t go into detail about how his company would do that.

Beykpour says he wants to work with media companies to make it easier for viewers to access content. He believes accessibility will help prevent piracy.

Wired reports Periscope has a special interest in eliminating piracy because Twitter, its parent company, relies on broadcasters for user engagement. Many people live-tweet television shows and discuss programming on the platform. Twitter often also tries to sell marketing to broadcasters.

Twitter isn’t the only one trying to protect its relationship with broadcasters. The U.S. Golf Association banned live streaming from the U.S. Open, reports Bloomberg. Offenders may get kicked out of the tournament completely. Fox Sports has exclusive rights to broadcast USGA events.

Stephanie Wei, a golf blogger, lost her media credentials because she live streamed a video from the World Golf Championship Match Play event.

The National Hockey League also prohibits live streaming at games, but Major League Baseball allows it. The National Football League will do further evaluation of the technology before it establishes a policy.

Periscope Piracy: Is the Entertainment Industry Listening?, LinkedIn, 5/5/15
Periscope and Other New Apps Threaten TV’s Golden Egg: Live Sports, The Washington Post, 5/5/15

No Comments Yet

You can be the first to comment!

Sorry, comments for this entry are closed at this time.