YouTube Limits Data Collection, Targeted Ads on Kids’ Videos

This month, Alphabet-owned YouTube will begin limiting the data it collects on children’s videos and stop showing data-driven personalized ads. Video creators will be responsible for designating their content as targeting children and will face Federal Trade Commission fines if they do not do so. The FTC also won’t allow comments or other features such as pop-ups meant to increase viewership. The new data collection limits will likely have negative financial implications for creators of free kids’ content. Continue reading YouTube Limits Data Collection, Targeted Ads on Kids’ Videos

Google Will Pay $170 Million in Record COPPA Settlement

The FTC and New York attorney general announced yesterday that Google is being fined $170 million following the investigation of YouTube’s alleged violations of the Children’s Online Privacy Protection Act (COPPA). The investigation claims that Google marketed the video platform to advertisers based on the popularity of channels with younger audiences, and tracked viewing histories of children to serve them ads, without first getting consent of the parents. Google and YouTube will pay $136 million to the FTC and $34 million to New York in the largest COPPA fine to date (Congress enacted the law in 1998). Continue reading Google Will Pay $170 Million in Record COPPA Settlement

YouTube Finalizes Plans to End Targeted Ads For Children

YouTube has agreed to stop targeted ads that appear during videos that children are likely to watch, said sources. The Federal Trade Commission, which has been investigating whether YouTube violated the Children’s Online Privacy Protection Act (COPPA), reached an agreement with the company but hasn’t made its terms public yet. It isn’t clear whether YouTube’s move to end targeted ads in children’s videos is in response to the settlement. The move is expected to impact ad sales, and sources said YouTube’s plans could change. Continue reading YouTube Finalizes Plans to End Targeted Ads For Children

Amazon-Google Truce Offers More Cross-Platform Access

Google and Amazon, which reached a truce in April after months of wrangling, opened the door to multiple cross-platform compatibilities: Amazon Fire TV streaming platforms will now carry Google’s YouTube, YouTube TV and YouTube Kids apps — and Google Chromecast platforms and Android TVs will carry Amazon Prime Video. In addition, users will be able to request YouTube content on the Fire TV via the Alexa voice assistant. Not available yet is the ability of Google Assistant to work with Amazon Prime Video on Chromecast. Continue reading Amazon-Google Truce Offers More Cross-Platform Access

Social Platforms Under Scrutiny For Rules Related to Kids

YouTube, founded in 2005, has operated outside the advertising rules that regulate television broadcasting. But due to its significant reach and influence, the site is now under scrutiny for potential regulation — which will likely start with children’s programming. A digital influencer like 15-year old JoJo Siwa is a case in point: she draws millions of young female viewers to her quirky videos. But she also inks endorsement deals and sells branded fashion lines with Target, blurring the lines between content and advertising. Continue reading Social Platforms Under Scrutiny For Rules Related to Kids

Retailers Use Apps, Social Media to Reach Children, Preteens

Children and preteens are shopping online, and retailers are advertising directly to them. Retailers are leveraging Snapchat, YouTube Kids and other mobile apps to target children and preteens more likely to be on their smartphones, tablets or laptops than watching television. Nine-year-old Isabella Colello described how she shops online and puts items in her cart, which her father can browse through and purchase — or not. “It’s so much better than going to the mall because there aren’t that many places to shop anymore,” she said. Continue reading Retailers Use Apps, Social Media to Reach Children, Preteens

YouTube Launches Parental Control Features for Kids Service

Since YouTube debuted YouTube Kids three years ago, parents have complained about their ability to control the content. Now, the company is adding three features to respond to those concerns. A white-list feature parents requested allows them to handpick the content for their children. The company also introduced pre-screened content with partners, including, initially, Sesame Workshop and PBS Kids. Third is an option to set search settings to only permit channels “verified by the YouTube Kids team.” Continue reading YouTube Launches Parental Control Features for Kids Service

YouTube Video Is Increasingly Popular as Viewers Go Mobile

Video consumption is continuing its transition from the living room to mobile devices. Android users in the U.S. watched nearly 1 billion hours worth of YouTube video content in July — the most time ever spent over a month in a single streaming video app. According to App Annie, the Android version of YouTube’s app accounted for about 80 percent of the 12 billion hours Americans spent between July 2016 and July 2017 using the top 10 Android apps for streaming video. Total time spent by consumers using video streaming apps jumped 45 percent from the previous year. Following YouTube is Netflix, Twitch, Hulu and Amazon Video. Continue reading YouTube Video Is Increasingly Popular as Viewers Go Mobile

YouTube Kids Goes Behind Paywall to Lose Inappropriate Ads

YouTube Kids, a standalone app that launched a year-and-a-half ago, has been a big success, with more than 10 billion video views annually and a position as one of the top five kid apps in the iOS and Android app stores. But although YouTube has vetted the content to be kid-appropriate, not so the advertising, which ranges from product placement to pitches for junk food. Last year, the Center for Digital Democracy and Campaign for a Commercial-Free Childhood asked the Federal Trade Commission twice to investigate. Continue reading YouTube Kids Goes Behind Paywall to Lose Inappropriate Ads

YouTube Faces Rivals, Diversifies to Capture Niche Audiences

For the first time, Internet video pioneer YouTube has had to take into account that its dominance is being challenged, most notably by Facebook, Snapchat and Amazon. Now, YouTube has more than a billion users, an app audience of 18-to-49-year-olds that dwarfs that of any U.S. cable network, and an average mobile viewing session more than 40 minutes long. To keep ahead of the competition, YouTube has diversified, with apps devoted to specific niche audiences: YouTube Music, YouTube Kids and YouTube Gaming. Continue reading YouTube Faces Rivals, Diversifies to Capture Niche Audiences

YouTube to Launch its Paid Subscription TV Service in 2017

YouTube has long expressed interest in creating a live TV package, but now its plans for a paid subscription service have firmed up. With executives Christian Oestlien and Jonathan Zepp among those leading the charge, the company will launch Unplugged in 2017 and is now seeking content deals with major media companies, say those familiar with the plan. The new urgency in pursuing this long-held plan may be due to the fact that Dish Network and Sony have debuted online services, and Apple and Amazon plan to as well. Continue reading YouTube to Launch its Paid Subscription TV Service in 2017

YouTube Gaming Focuses on Live, Mobile Capture, 360 VR

YouTube’s gaming video site draws hundreds of millions of gamers watching 144 billion minutes of game videos every month, half of which are on mobile devices. YouTube Gaming content creators have posted videos on more than 25,000 games. The channel’s fans are 30 percent women, 30 percent over 34 years old and 47 percent parents. Now 11 years old, YouTube continues to evolve its gaming ecosystem, with a push to do more livestreaming of games, a new “mobile capture” feature and an emphasis on 360-degree VR game videos. Continue reading YouTube Gaming Focuses on Live, Mobile Capture, 360 VR

YouTube Updating its “Kids” App with Better Parental Controls

YouTube is updating its dedicated “Kids” app, first launched in February this year, in the wake of parent and consumer group complaints that its protections against inappropriate content were insufficient. YouTube Kids is divided into categories — Shows, Music, Learning, Explore — but also offers a search feature that can lead to videos outside of the curated lists. The newly updated app, which includes support for Chromecast and Apple TV as well as guest-curated playlists, is expected to be available in the next few weeks. Continue reading YouTube Updating its “Kids” App with Better Parental Controls

Streaming Competition Ramps Up for Children’s Programming

Netflix, Amazon, YouTube and Nickelodeon are competing more than ever for a younger audience by offering on demand children’s programming. Netflix plans to add as many as five new original kids shows next year to go hand in hand with its exclusive library of Disney and DreamWorks content. Amazon has ordered second seasons of its kids programming and Nickelodeon recently launched a streaming service for kids ages 2-6. Even YouTube has developed a kid-friendly app for preschoolers.  Continue reading Streaming Competition Ramps Up for Children’s Programming