For the first time, Internet video pioneer YouTube has had to take into account that its dominance is being challenged, most notably by Facebook, Snapchat and Amazon. Now, YouTube has more than a billion users, an app audience of 18-to-49-year-olds that dwarfs that of any U.S. cable network, and an average mobile viewing session more than 40 minutes long. To keep ahead of the competition, YouTube has diversified, with apps devoted to specific niche audiences: YouTube Music, YouTube Kids and YouTube Gaming. Continue reading YouTube Faces Rivals, Diversifies to Capture Niche Audiences

YouTube has long expressed interest in creating a live TV package, but now its plans for a paid subscription service have firmed up. With executives Christian Oestlien and Jonathan Zepp among those leading the charge, the company will launch Unplugged in 2017 and is now seeking content deals with major media companies, say those familiar with the plan. The new urgency in pursuing this long-held plan may be due to the fact that Dish Network and Sony have debuted online services, and Apple and Amazon plan to as well. Continue reading YouTube to Launch its Paid Subscription TV Service in 2017

YouTube’s gaming video site draws hundreds of millions of gamers watching 144 billion minutes of game videos every month, half of which are on mobile devices. YouTube Gaming content creators have posted videos on more than 25,000 games. The channel’s fans are 30 percent women, 30 percent over 34 years old and 47 percent parents. Now 11 years old, YouTube continues to evolve its gaming ecosystem, with a push to do more livestreaming of games, a new “mobile capture” feature and an emphasis on 360-degree VR game videos. Continue reading YouTube Gaming Focuses on Live, Mobile Capture, 360 VR

YouTube is updating its dedicated “Kids” app, first launched in February this year, in the wake of parent and consumer group complaints that its protections against inappropriate content were insufficient. YouTube Kids is divided into categories — Shows, Music, Learning, Explore — but also offers a search feature that can lead to videos outside of the curated lists. The newly updated app, which includes support for Chromecast and Apple TV as well as guest-curated playlists, is expected to be available in the next few weeks. Continue reading YouTube Updating its “Kids” App with Better Parental Controls

Netflix, Amazon, YouTube and Nickelodeon are competing more than ever for a younger audience by offering on demand children’s programming. Netflix plans to add as many as five new original kids shows next year to go hand in hand with its exclusive library of Disney and DreamWorks content. Amazon has ordered second seasons of its kids programming and Nickelodeon recently launched a streaming service for kids ages 2-6. Even YouTube has developed a kid-friendly app for preschoolers.  Continue reading Streaming Competition Ramps Up for Children’s Programming