YouTube’s growth shows no signs of slowing, particularly for the top YouTubers and the multichannel networks (MCNs). Each month, the top video sharing platform attracts more than 1 billion viewers watching 6 billion hours of video. Other media companies are now trying to get a piece of YouTube’s audience and its projected $3.4 billion net global advertising revenue. DreamWorks Animation, Disney, Warner Bros., and others are making deals worth millions with MCNs. Continue reading Major Media Companies Look to Leverage YouTube Success

Toggle, a participant in the second annual Media Camp accelerator program at Warner Bros., has developed a small, affordable, Wi-Fi-enabled HDMI device that it claims acts as a “physical key” to UltraViolet lockers. Toggle believes that its dongle (which looks similar to Google’s Chromecast) would eliminate the need for retailers and content companies to create silos for delivering their content to television. Via Wi-Fi, the dongle would stream UV content to HDMI-equipped TVs. Continue reading Toggle Planning a New HDMI Dongle to Help Boost UltraViolet

A coalition of Hollywood studios is reportedly close to a deal that will help keep Eastman Kodak in the business of manufacturing film stock, despite the entertainment industry’s move to digital production. Prior to the studios’ promise to keep purchasing film, Kodak was considering closing its manufacturing facility in Rochester, New York. Quentin Tarantino, Christopher Nolan, Judd Apatow and J.J. Abrams were among the notable filmmakers who reportedly lobbied studio heads to save film. Continue reading Filmmakers Lobby Hollywood Studios to Help Save Kodak Film

Apple unveiled a new version of iTunes Extras that offers Apple TV users access to bonus content for movies they buy through iTunes. It also enables studios to dynamically update content related to their films. The update comes as Hollywood looks to provide film fans with added incentives to purchase digital movies. In the wake of declining DVD sales, the studios are hoping consumers will turn to digital purchases rather than renting or watching via subscription VOD services. Continue reading Apple TV Users Can Access Bonus Content with iTunes Extras

Disney has named the first 11 startups to participate in its 15-week Accelerator program. The diverse first class of tech-driven media and entertainment startups will be mentored by top Disney execs and receive up to $120,000 in seed funding. Mentors will include leaders from ABC, ESPN, Lucasfilm, Marvel, Pixar and Walt Disney Imagineering. The companies will be advised how to best develop effective business plans, product launches and marketing campaigns. Continue reading Disney Accelerator Program Announces its First 11 Startups

Because of automated ad-buying technology, illicit sites streaming video content can make hundreds of thousands or even millions from advertising. MediaLink researched 596 piracy sites, and found that the advertising, often from major brands, generated $227 million annually. These sites get to keep most of this revenue because profit margins typically range from 80 percent to 94 percent after site maintenance and human resources fees are paid. Continue reading Today’s Piracy Sites Making Millions in Advertising Revenue

Large media companies, such as Disney, AOL, DreamWorks, Warner Bros. and Yahoo, are teaming up with startups that produce YouTube videos popular in the teen and tween age groups. Disney acquired Maker Studios for $500 million in March. AOL and Yahoo have discussed an acquisition deal with Fullscreen. DreamWorks is creating a multichannel network. These deals usually involve advertising agreements in which media companies help YouTube stars sell ads in return for a cut of the profits. Continue reading Media Companies Partner With YouTube Startups, Target Teens

Warner Bros. is planning to release its Kickstarter-initiated “Veronica Mars” movie, starring Kristen Bell, in 270 theaters on March 14, the same day the film will be made available to rent or purchase online. While independent studios and theaters have been experimenting with same-day releases in recent years, the move will mark the first time that a major Hollywood studio has distributed a movie theatrically and for home viewing simultaneously in the U.S. Continue reading “Veronica Mars” To Be Released in Theaters, VOD on Same Day

Of the 140-plus films in this year’s Sundance Film Festival, 26 of them were crowdfunded through Kickstarter and Indiegogo. Zach Braff’s “Wish I Was Here” was one such film, which raised funds from more than 47,000 fans to make up part of its $5 million budget. Some question what kind of impact crowdsourcing might have on sales and distribution, but many filmmakers insist it’s a great way to raise awareness and interest in their productions. Continue reading Increasing Number of Sundance Films are Being Crowdfunded

Digital HD had a big year in 2013, and 2014 will likely have more in store for digital home and on-the-go entertainment. Though the model of renting or buying physical movies still exists, a shift in the standard model was palpable as streaming and electronic sell-through methods became increasingly popular. This was intensified by the commonplace offers from studios to consumers for early online releases of movies before physical copies hit the shelves. Continue reading 2013 a Big Year for Digital HD: Expected to Continue in 2014

Warner Bros. launched Warner Archive Instant in April, offering rare and hard-to-find movies and TV shows online. The $9.99 per month service streams content from Warner Bros., MGM, RKO, Allied Artists and others. Last week, the studio announced a new iPad app for the service. Many of the titles are available for streaming to HDTVs in 1080p via an iPad or Roku player. The entire Warner Archive Instant collection is also now available with closed captioning. Continue reading Warner Archive Instant Adds iPad App and Closed Captioning

Part two of “The Hobbit” trilogy, out this week, is back with the much-debated High-Frame-Rate (HFR) 3D format — but with some changes. The 2012 “The Hobbit: An Unexpected Journey” boasted 48 frames per second, but some of the criticism of the format was that the super-HD quality was an eyestrain. The new “The Desolation of Smaug” maintains the HFR; however, director Peter Jackson says he’s toned down the sharpness of the image to make it look more “filmic.” Continue reading Newest Installment of “The Hobbit” Trilogy Improves Upon HFR

Warner Bros. has launched a three-month electronic sell-through experiment via Reelhouse, which the studio invested in earlier this year through the Turner/Warner Bros. MediaCamp startup accelerator program. Targeting fans who want more than just a digital copy of movies, the Reelhouse website offers titles for rental or purchase along with enhanced content such as blog posts, photos, interactive games, various extras, and digital as well as physical merchandise. Continue reading Warner Bros. Launches Home Video Experiment with Reelhouse

As its contracts with producers come up for renewal, YouTube is changing its terms for ad revenue splits, no longer providing major Hollywood players like CBS or Warner Bros. with special deals over smaller names such as Machinima or AwesomenessTV. Previously, YouTube offered up to 70 percent of its ad revenue to encourage film and TV producers to place content on the site. Now that YouTube has exploded in popularity, it plans to keep 45 percent of all advertising profits starting in January. Continue reading YouTube Changes Ad Revenue Split: No More Sweetheart Deals

Canadian movie exhibitor Cineplex launched its SuperTicket service this summer that bundles admission to a theater screening with a digital copy of the same film, delivered electronically months later. The package costs more than twice as much as a ticket to see the movie in a theater. The company experimented with SuperTicket deals for three films: “The Smurfs 2,” “Pacific Rim,” and “Kick-Ass 2.” While the approach could be a remedy for declining DVD sales, it remains unclear whether fans will pay in advance for a digital copy. Continue reading Canadian Exhibitor Bundles Movie Admission and Home Video