Aereo-backer Barry Diller has stated that the online service may grow to the point that 35 percent of U.S. households subscribe. However, this is largely contingent upon the service’s ability to overcome the legal challenges it currently faces from broadcasters. Individuals in their mid- to late-twenties aren’t highly inclined to pay $100 per month for TV cable packages, rendering Aereo’s $8 package highly attractive, according to Diller. Continue reading Barry Diller Predicts Increase in Number of Aereo Subscribers

Twitter is intent on becoming like a social TV guide for its users, and the newest phase of that strategy can be seen in the platform’s latest app update. Now, in the corner of the screen, Twitter promotes television shows to users based on how active those users are. The idea is to drive traffic to TV programs. Down the line this kind of marketing will likely be monetized, but it needs to be done in a way that current and new users understand and do not find annoying. Continue reading Twitter Providing TV Suggestions Based on its User Activity

Spotify and Bravo have announced a collaboration that will make the cable network Spotify’s first U.S. television partner to develop custom playlists for shows. The first playlists will be available on the day of the premieres of “The Real Housewives of Atlanta,” “The Real Housewives of Beverly Hills,” “Vanderpump Rules” and “Thicker Than Water.” Playlists will then be updated during the season with songs that reflect the characters and each show’s developments. Continue reading Spotify Joins Facebook and Twitter in Social TV Conversation

The National Football League and Major League Baseball are trying to convince the Supreme Court to grant broadcasters’ petition to challenge Aereo, a startup that enables unauthorized streaming of local broadcast signals. The NFL and MLB filed an amicus brief that suggests that if Aereo is not challenged, sports programming will likely switch over to cable. Broadcasters assert that Aereo undermines their ability to collect retransmission fees. Continue reading NFL and MLB: If Aereo Not Challenged, Sports May Go to Cable

Time Warner Cable and Discovery Communications have reached an agreement that will allow the cable company’s subscribers to watch shows from the Discovery Channel and Animal Planet online. Discovery had previously been holding out on letting its shows be streamed because it wanted better ratings measurement for viewers on mobile devices. Now that Nielsen will soon make that data available, Discovery says it is on board. Continue reading Discovery Programming to be Available via Online Streaming

Google is opening temporary showrooms in six U.S. cities to display and promote its latest gadgets. Consumers can visit the holiday-themed pop-up stores, dubbed “Winter Wonderlabs,” to check out devices such as the Nexus 7 tablet, Google’s Chromebook laptops and the digital TV receiver Chromecast. The Winter Wonderlab in Canoga Park opened over the weekend. Additional locations include Chicago, New York City, Sacramento, Washington DC, and Paramus, NJ. Continue reading Wonderlabs: Google Promotes Devices in Pop-Up Showrooms

Nuvyyo is developing an affordable alternative to Simple.TV’s streaming DVR with its own Tablo DVR, a set-top box that streams both live and locally recorded broadcasts to Android and iOS-powered devices, as well as Roku players and Web browsers. Unlike other DVRs that often rely on cloud services or are linked to television, Tablo is an attractive option for consumers looking to cut cords altogether, and reduce long-term costs. Continue reading Cord-Cutting: New Tablo HDTV DVR is Driven by Tablet App

In an extension of the deal in which advertising holding company Publicis Groupe agreed to buy up tens of millions of dollars of YouTube’s advertising, the company’s agencies DigitasLBi and Razorfish will also buy $100 million of Google advertising across several of its platforms, including YouTube, Google+ and Hangouts. Publicis is getting a sizeable discount, and Google is positioning itself to compete more fiercely with TV advertising. Continue reading Google Deal Extension with Publicis Threatens TV Ad Sales

TV networks and advertisers are teaming together to create a new kind of Twitter ad campaign. Fox and American Express have partnered to attach the credit card company’s ads to clips of Fox TV shows, like “New Girl,” that are shared on Twitter. It is American Express’ way of interacting with consumers online in a more informal setting, and it may be the first partnership in which sponsors attach themselves to TV clips spreading on Twitter. Continue reading Fox and American Express Partner for Twitter Ad Campaign

Sources confirm that Comcast, the nation’s largest cable operator with nearly 22 million video subscribers, plans to expand from renting to selling major studio movies directly through its cable boxes by the end of the year. Comcast will join streaming services such as iTunes and Vudu in offering the option to purchase titles in an evolving new window known as “early EST.” While viewers typically pay about $5 to rent a movie through VOD, digital purchases run $15-$20. Continue reading Cable Operator Comcast Has Plans to Sell Hollywood Movies

At the Business Insider’s Ignition conference in New York this week, Facebook revealed more of its plans to develop social TV advertising products. Justin Osofsky, Facebook vice president of media partnerships, discussed deals with broadcast networks, which were initially announced along with hashtags and verified accounts back in September. The social platform is trying to prove it is just as valuable as Twitter in real-time TV discussions, if not more so. Continue reading Facebook Plans to Compete with Twitter for TV Ad Business

Netflix has launched a visually richer interface with rotating images for subscribers who access the streaming service via television. The new interface is designed to improve discovery and playback, in an effort to increase the amount of time subscribers watch Netflix content on their TVs. Three automatically rotating images will appear for each selected title, featuring a short synopsis for each TV show or movie, and easy access to recommendation tools. Continue reading New Netflix Interface Improves Video Discovery and Playback

Netflix has reportedly been approached with a new proposal that could bring movie serials, popularized in the 1930s, back to theaters. The plan would also provide Netflix with content sooner after theatrical distribution. The proposal calls for movie studios to produce miniseries comprised of one- to two-hour episodes that would be released in theaters about every two months. A few weeks after their theater releases, the episodes would then become exclusively available on Netflix. Continue reading Turning to Nostalgia: Will Netflix Bring Back the Movie Serial?

Chairman of the Senate Commerce Committee, Senator Jay Rockefeller (D-West Virginia) introduced the Consumer Choice in Online Video Act yesterday — legislation that intends to safeguard competition in the online video market, by preventing cable and satellite companies from stifling growth of services like Netflix, Hulu and Amazon. The proposal could be good news for consumers who complain about subscriptions that include channels they don’t watch, although industry pushback is likely. Continue reading Senate Commerce Chair Announces Bill to Bolster Online Video

Hulu is reportedly in talks with pay TV providers including AT&T, Comcast, Cox, Time Warner Cable and Verizon regarding potential partnerships. Among the ideas being discussed is for pay TV operators to sell Hulu Plus as part of their television bundles, said people familiar with the situation. In addition, Hulu hopes that consumers would have access to the service via cable set-top boxes, providing Hulu Plus subscribers with the option to watch full current seasons of broadcast TV shows. Continue reading Hulu Discusses Bundling Possibilities with Pay TV Providers