The NBA becomes the latest sports league to court digital viewers, launching an app for streaming, personalization and socializing. The app is free to download, and NBA League Pass will be integrated into the app, with promotional pricing of $14.99 per month ($99.99 per season) for a standard package and $19.99 per month ($129.99 per season) for a premium subscription. The NBA App is a product of NBA Digital, the league’s joint venture with Turner Sports, and was built in partnership with Microsoft, the NBA’s cloud and artificial intelligence partner. Continue reading NBA and Microsoft Team on New DTC Mobile Streaming App

Netflix has made some budgetary cuts recently, but not in gaming. After three acquisitions, the company is building its first game studio from scratch. The new unit will be Netflix’s second gaming outfit in Finland, and the company has hired Zynga’s Marko Lastikka to run it. Earlier this year, the streamer acquired the Helsinki-based Next Games. The company’s mobile games portfolio also includes developers Boss Fight Entertainment in Allen, Texas and Glendale, California’s Night School Studio. Helsinki “is home to some of the best game talent in the world,” according to Netflix VP of game studios Amir Rahimi. Continue reading Netflix Expands Games Initiative with a New Studio in Finland

Among American adults who regularly look to social media for news, Facebook outpaces all other sources, according to a study from Pew Research, which found 31 percent of U.S. adults claim to “regularly get news” from the Meta Platforms site. Google’s YouTube was second, with 25 percent, followed by Twitter (14 percent), Instagram (13 percent) and TikTok (10 percent). Examined as a percentage of each site’s total adult users seeking news there, news-seekers, Twitter popped at 53 percent, followed by Facebook (44 percent), Reddit (37 percent) and TikTok (33 percent). Among that subset, TikTok was the fastest-growing, up from 22 percent in 2020. Continue reading Facebook, YouTube Among Top Social Apps for News in U.S.

Popular game streaming service Twitch — owned by parent company Amazon — plans to shrink the amount of subscription revenue it shares with top creators. After earnings surpass $100,000 in a 12-month period, the split with these premium streamers will reduce from 70/50 to 50/50, the same subscription share Twitch makes available to all streamers. The change goes into effect in June 2023, but Twitch stars are already rebelling. Having already lost a number of top creators to YouTube Gaming, Twitch potentially finds itself in a precarious position. Continue reading Twitch to Reduce Revenue Sharing with Premium Streamers

Adobe announced it plans to purchase rival digital design suite Figma for $20 billion in cash and stock. The news was disclosed as part of its Q3 earnings report, which saw revenue of $4.43 billion, exceeding analysts’ expectations. Despite the healthy cashflow, Adobe says it may have to finance part of the deal, which will have to clear regulatory hurdles in a very pro-competition environment. Founded in 2011, Figma released its first product in 2015, leveraging the WebGL API to create real-time collaborative tools for web-based design teams “working together beyond company walls.” Figma lists Airbnb, Conde Nast and Github among its users. Continue reading Adobe Will Purchase Digital Design Rival Figma for $20 Billion

GoPro’s latest action camera, the Hero11 Black, which comes with an improved 1/1.9 sensor that offers impressive flexibility in “Full Frame” mode, which lets you shoot once, then output video at multiple aspect ratios (4K, 16:9 for YouTube; 9:16 for TikTok) with different framing but no loss in image quality. Video resolution tops out at to 5.3K at 60fps, with still grabs of 24.7 MP and 27 MP photos. Other new features include 10-bit color, an 8:7 aspect ratio (to complement the existing 16:9 and 4:3) and HyperSmooth 5.0, a notably improved iteration of GoPro’s image stabilization. Continue reading GoPro Unveils 3 New Models of Hero11 Black Action Camera

Just weeks after introducing a new bundled approach to marketing Paramount+ and Showtime, there are reports that Paramount Global is considering discontinuing Showtime as a separate streaming service and merging its content into Paramount+. Although couched as in the early phases of discussion, the idea would be to boost the signature platform’s consumer appeal in an increasingly crowded market. Showtime is currently available for $10.99 per month as a standalone service, and Paramount+ subscribers can get Showtime at special pricing through October 2, gaining access to its premium content, including “Billions” and “Yellowjackets.” Continue reading Paramount Considers Absorbing Showtime into Paramount+

Disney+ has unveiled a new app for viewing augmented reality, inviting subscribers to test drive “the future of storytelling, in your own living room” with the new short “Remembering: The AR Experience.” Created by an award-winning duo (“Captain Marvel” star Brie Larson, who also produces, and writer/director Elijah Allan-Blitz), the 8-minute film is meant to be viewed “through” an iOS tablet or iPhone that you hold up to your TV screen, allowing its camera to activate a QR code that triggers the AR, bringing fanciful objects (trees, rainbows, shooting stars and clouds) to your IRL surroundings. Continue reading Disney+ Shares the ‘Future of Storytelling’ with New AR Short

Netflix, which said it lost almost one million subscribers in Q2, has been aggressively cutting costs, implementing a variety of measures that range from scaling back its real estate footprint to trimming cloud computing. While the streaming giant says the cuts have not significantly impacted content spending, it has laid off more than 400 employees in 2022 and has begun hiring more junior staff, according to reports. Macroeconomic trends have made belt-tightening common across the industry, but at Netflix it stands in stark contrast to years of explosive growth and free spending. Continue reading Netflix Cutting Costs in Areas Such as Cloud, Staffing, Perks

Popular social networking service Twitter is adding an edit button for published tweets, the platform’s most-requested feature to date. Users will have to pay for it, at least initially. Edit Tweet, which is being tested internally, will expand to a public test in the coming weeks, rolling out to a select subset of Twitter Blue subscribers who will have 30 minutes from publication to Edit Tweet, doing things like fixing typos and adding missing tags. Tweets that have been edited will carry a label that even those not participating in the test will see. Continue reading ‘Edit Tweet’ Becoming Available for Twitter Blue Subscribers

Netflix has reportedly moved the timeline for launching its ad-supported subscription tier to November 1 in an effort to get to market before the December 8 debut of the Disney+ tier with advertising. Over the summer, Netflix told investors it planned to launch the lower-priced alternative tier “around the early part of 2023,” a strategy that appears to have shifted, with a Q4 rollout that is expected to include the U.S., Canada, Germany, France and the UK. The streamer is also said to be discussing a pricey $65 CPM rate per thousand impressions. Netflix characterized the conjecture as “speculation.” Continue reading Netflix Reportedly Bumping Up Ad-Tier Launch to November

Meta Platforms is assessing “possible paid features” for its social apps, including Facebook, Instagram and WhatsApp, according to an internal employee memo. The initiative, under a freshly minted division called New Monetization Experiences, led by Pratiti Raychoudhury, represents Meta’s first coordinated move into paid features across social platforms serving an estimated 3.65 billion monthly users worldwide, per Statista. It comes at a time when Meta is under pressure to increase revenue, which has taken a hit from Apple’s ad-tracking changes and a general softening in digital ad spending. Continue reading Meta Explores New Monetization Features for Its Social Apps

After a 12-year run that saw YouTube emerge as the dominant U.S. social video platform, chief business officer Robert Kyncl announced he is stepping aside. YouTube CEO Susan Wojcicki announced that Google president of global customer solutions Mary Ellen Coe will assume the role of CBO, effective October 3, with Kyncl continuing as part of YouTube’s executive team until early 2023 during the transition. Known as YouTube’s Hollywood connection, Kyncl was ultimately unable to transition YouTube into the long-form streaming platform Google once envisioned, but he oversaw its rise to short-form video powerhouse. Continue reading YouTube CBO Robert Kyncl Exiting, Mary Ellen Coe Steps Up

MoviePass is opening a waitlist this week for customers that want to get onboard in time for the company’s Labor Day comeback. Subscription tiers are initially being offered at rates generally staggered from $10, $20 or $30 per month. The startup that had a spectacular rise and fall before being purchased out of bankruptcy by co-founder Stacy Spikes last November is now headed for its third act as Spikes relaunches the once-popular moviegoing service. Mark Wahlberg through Unrealistic Ideas, his non-fiction production unit, is developing a documentary on the MoviePass ascent and flameout. Continue reading MoviePass Labor Day Reboot Has Waitlist and Tiered Pricing

July was the first month in which streaming has overtaken cable viewing, according to Nielsen’s monthly snapshot The Gauge, which reports streaming captured a record 34.8 percent share of total U.S. TV viewership, cable 34.4 percent and broadcast 21.6 percent. While streaming has exceeded broadcast’s viewing share before, this is the first time it also exceeded cable, said Nielsen Global Media’s Brian Fuhrer, SVP of product strategy and thought leadership. Audiences spent 23 percent more time streaming content than they did in July 2021, 9 percent less time watching cable and 10 percent less time watching broadcast television. Continue reading Nielsen Reports Streaming Leads Cable TV for the First Time