September 13, 2022
Disney+ has unveiled a new app for viewing augmented reality, inviting subscribers to test drive “the future of storytelling, in your own living room” with the new short “Remembering: The AR Experience.” Created by an award-winning duo (“Captain Marvel” star Brie Larson, who also produces, and writer/director Elijah Allan-Blitz), the 8-minute film is meant to be viewed “through” an iOS tablet or iPhone that you hold up to your TV screen, allowing its camera to activate a QR code that triggers the AR, bringing fanciful objects (trees, rainbows, shooting stars and clouds) to your IRL surroundings.
“Remembering” features Larson as a writer who connects with her inner child in “the World of Imagination” as she seeks to remember a lost idea, represented as a billowing tuft of light. Introduced during the D23 Expo, TechCrunch calls the short “an experiment in seeing if AR can serve to enhance movie storytelling even when viewers are watching in their living rooms.”
In order to access the AR experience, Disney+ subscribers in the U.S. must download the free app on a compatible iOS device and follow the instructions. The short, which was filmed on the NantStudios volume stage, can also be enjoyed without the app as a 2D animation.
The app was designed by tech firm Magnopus in partnership with Disney’s StudioLAB, “a program dedicated to storytelling via new technology at the Walt Disney Studios,” the company explained in its D23 promo blast.
While Disney has previously offered AR experiences to consumers, “Remembering” represents “the first AR app that connects directly to content on the Disney+ platform,” writes TechCrunch. The AR app, which is available via Disney’s website (at the instructions linked above) or through the Apple Store, uses Apple’s ShazamKit technology to sync the onscreen action with to the viewing device.
VRScout reports that Disney+ Day also provided “a sneak peek at ‘Andor,’ the latest series in the ‘Star Wars’ franchise,” and hosted “the surprise premiere of ‘BTS: Permission to Dance On Stage – LA,’ a feature-length documentary featuring South Korean boy band BTS.”
The BTS doc simultaneously made a “surprise drop” on the streaming service, according to Billboard, which says Disney+ Day also showcased exclusive content from Disney, Pixar, Marvel and National Geographic, in addition to promoting a $1.99 introductory price for the streamer through September 19.