June 23, 2017
With its new Snap Map feature, now available on iOS and Android, Snapchat encourages friends to get together in real life instead of just digitally. Snap Map shares your current location via a map that updates when Snapchat is opened. The tech is based on Snap’s acquisition of social map app Zenly. Users can select specific friends for location sharing or disappear from the map via Ghost Mode. Tapping a friend’s “BitMoji avatar opens their Story to show what they’re up to, or lets you message them directly to make meetup plans,” explains TechCrunch. “Snap Map also gives users an alternative way to discover Story content beyond the well-worn Stories feed.” Continue reading Snap Map Location Sharing Aims to Bring Friends Together
By Meghan Coyle
October 27, 2014
Quora, the community-powered question-and-answer site, is becoming one of the latest online spaces for Hollywood to find ideas. Emmy Award-winning producer Josh C. Kline optioned an idea on Quora, in which a dystopian U.S. spirals into a second Civil War. Kline is in the process of pitching a TV show inspired by the Quora response, written by retired U.S. Marine Sergeant Jon Davis. The Quora company has no plans to profit from any talent discovery on its site. Continue reading Producer Pitches a TV Series Based on Quora Q&A Response
By Rob Scott
April 15, 2014
During its upfront presentation in New York last week, CNN introduced a live news service called Watch CNNx that allows viewers to choose content in real time. The service will be available on iPads and on TVs through set-top boxes later this year. Alongside the live CNN feed, CNNx offers a rundown of stories that appear on the right side of the screen, while a menu of digital features, including photo galleries, appear at the bottom. Additionally, CNN plans to use Flipboard’s display ad format on its applications. Continue reading CNN’s Interactive Product Offers News Viewers More Control
By Phil Lelyveld
April 8, 2014
The ongoing effort to utilize new technologies in the service of storytelling was the theme of USC School of Cinematic Arts (SCA) Dean Elizabeth Daley’s keynote address Sunday at the SMPTE Technology Summit on Cinema at NAB. Digital technology is deeply engrained throughout the SCA curriculum. In fact, the Interactive Media & Games Division and the John C. Hench Division of Animation and Digital Arts wouldn’t exist without it. Yet “everything has changed, and nothing has changed. Great storytelling is still key,” Daley said. Continue reading NAB: USC’s Elizabeth Daley Speaks at Tech Summit on Cinema
By Phil Lelyveld
April 7, 2014
“It’s all about the story” was the message of Chris Cookson’s keynote address, and a recurring theme throughout the first day of the NAB Show’s Technology Summit On Cinema: The Future of Motion Imaging and Sound (TSC), produced in partnership with SMPTE. The essence of cinema is storytelling, he said. Cinema is the canvas for storytellers to convey their ideas to the audience. Throughout his talk, Cookson used cinema in the broadest sense, to include content viewed in theaters, on TVs, and on laptops, tablets and phones. Continue reading Chris Cookson Speaks at NAB’s Technology Summit on Cinema
By Rob Scott
March 24, 2014
Last week the Tribune Company released a new iOS and Android app called Newsbeat, which plans to change how we consume our daily news by offering a more personalized podcast-like experience. Newsbeat has access to more than 7,000 sources from major newspapers to smaller blogs. Users can specify what types of stories and publications they are interested in, and the app will create a customized newscast by using Pandora-like artificial intelligence technology. Continue reading Newsbeat Creates Custom Radio Show Based on Your Interests
By Lisette Leonard
February 28, 2014
Gamemakers are increasingly looking to other platforms. CCP Games announced its plan to create a TV series based on the popular space game “EVE Online” almost one year ago. While the company has met with numerous networks and studio execs to develop a series, they claim to be in no rush to produce it. CCP wants to capitalize on the growing number of the online game’s worldwide players, and will launch “EVE: True Stories” as a comic book before a TV series is produced. Continue reading EVE Online: The Move From Game to Comic Book to TV Series
By Rob Scott
January 13, 2014
Canon unveiled new models of its Vixia camcorders and PowerShot cameras at CES, including the $300-$450 Vixia HF R52, HF R50 and HF R500 camcorders with 57x zoom; the $400 Vixia mini X compact personal camcorder with 12.8 megapixel sensor; the $250 PowerShot SX600 HS with 18x optical zoom and 16-megapixel CMOS sensor; the $200 ELPH 340 HS with 12x optical zoom; and the $350 PowerShot N100 digital camera, which includes a new “dual capture mode.” Continue reading Canon Unveils New Vixia Camcorders and PowerShot Cameras
By Debra Kaufman
January 8, 2014
Google Glass moved Augmented Reality from the science fiction depicted in “Minority Report” to the real world. But the technology — which allows the superimposition of data, 3D CGI or video over a real environment, in real time — still has a long way to go. More importantly, the work has barely begun to make AR a revenue-generating business. “We’re not just putting content on top of the world but using context to decide what to display and how to display it, to expand the story and the experience,” said DAQRI CEO Brian Mullins. Continue reading Augmented Reality Needs Powerful Storytelling and Interaction
By Rob Scott
December 24, 2013
Motorola Mobility has announced that animation veteran Glen Keane will work on the third installment of Motorola’s “Spotlight Stories” series, which features short, interactive projects designed specifically for smartphones. The longtime Disney animator’s credits include “Aladdin,” “The Little Mermaid,” “Pocahontas,” “Tarzan” and the Oscar-winning short “Paperman,” among others. The Motorola projects are being made available via the built-in Spotlight app on Moto X phones. Continue reading Motorola Plans Interactive Short Film with Disney Animator
By Cassie Paton
December 6, 2013
Image-sharing site Imgur wants to create a more TV-like experience. Creator Alan Schaaf believes the site can step in where TV leaves off to provide mindless (in a good way), easy-to-consume entertainment. The site’s biggest appeal is its ease of image uploading, sharing and commenting. Consuming is just as easy to do, and Schaaf thinks it’s equally as enjoyable as TV. Imgur launched a chat feature last month and is shifting from image host to a social community and public destination. Continue reading Image-Sharing Imgur Wants to Provide a TV-Like Experience
By Chris Castaneda
September 2, 2013
“The Optimist,” developed by Walt Disney Imagineering, is the latest take on the multi-platform experience known as the alternate reality game (ARG). Linked to the Damon Lindelof and Brad Bird film due in 2014 called “Tomorrowland,” the new ARG is part of Disney’s efforts to create new interactive experiences that place its audience members directly in the action and reach beyond the niche ARG audience to attract more people. Continue reading Walt Disney Imagineering Redefining Alternate Reality Games
By Chris Castaneda
August 8, 2013
On Tuesday, Facebook announced that it will now regularly publish blog postings about the algorithm that runs the display of posts on the home screen of its users. This is a reversal for Facebook, as it has previously kept its algorithms secret. This openness is an attempt to improve credibility among its users and businesses. The company is also debuting a new “Story Bumping” feature, which will push missed stories ahead of ones already read. Continue reading Facebook To Open Up on Changes to News Feed Algorithms
By Bryan Gonzalez
November 14, 2011
The following are some notable comments from a panel at last week’s Futures of Entertainment conference at MIT.
Panel: “The Futures of Serialized Storytelling”
- Science fiction is perfect for serialized storytelling because of a large story world that can generate.
- Today’s distractions are forcing TV to focus on its best skill, large live events.
- Serialized drama is really moving to time-shifted. About 50-60 percent of a drama (in theUK) is moving to time-shifted viewing.
- The large challenge for storytellers is how to deal with asynchronous drama. Do writers and show runners still use mechanisms such as cliffhangers, when a large amount of viewing happens 6-12 months after the show?
- Three types of audiences: skimmers, dippers and divers. Skimmers watch the show but offer no other engagement. Dippers will engage beyond the TV, and watch clips and other content online. And divers are the hardcore fans that engage with each other and all the content you put out.
- You spend the most time and energy to produce content for divers. Even though divers are a small slice of the audience, they are the most active. They are the core of your “word of mouth campaign.”
- TV producers are out of touch, they have been too focused on ratings. They have to get back into the crowd. They have to rebuild their skills of “listen and response.”
- For the past five years dramas have been produced in a bubble, driven by executives and ratings. Or copying formulas that may have worked in the past. Very little has happened to create new stories.
- It’s important to pace your engagement with the audience. It’s not always about putting out loads of content up front. You must fold in content for the hardcore fans but not alienate the regular fans.
- The more we move into a digital world, the more important the physical tangible experience becomes. It can be a great tool to engage with audiences. For example, “Game of Thrones” food trucks. But on the flip-side, distribution is very difficult.
- Twitter (social media) serves to amplify the liveliness of TV.
- Dramas are not built for Twitter during the show; we see much more Twitter activity after the show.
- “The X-Factor” seems to be designed for half of your attention. It allows for audiences to tweet during the show.
- In social media, we know that the audience members aren’t directing their comments to the show, they are talking to their friends.
- We’re going back 150-200 years ago, during the age of Shakespeare, when a story was told in front of an audience that reacted and talked and commented openly.
- The TV or the movie screen should be the primary source of storytelling. The reason being, those sources will build the most attention from audiences.
- The primary source has to be the best place that can cut into the audience’s attention. With time, that may shift away from the TV screen.
Laurie Baird (Georgia Tech)
Matt Locke (Storythings, UK)
Steve Coulson (Campfire)
Lynn Liccardo (Soap opera critic)
Denise Mann (University of California-Los Angeles)