It seems we cannot escape ongoing speculation in recent weeks surrounding the potential impact of a collaboration between social networking giant Facebook and European music service Spotify. Whether you subscribe to the opinion that such a partnership will change the face of music discovery, distribution and consumption — or you agree with Peter Kafka who wrote in WSJ’s All Things D that the deal would simply “be a nice feature for Facebook and a nice promotional outlet for Spotify” that would merely provide “limited amount of free music, and the option to upgrade to a paid subscription” — the bigger issue involves the direction of online social media and Facebook’s ultimate role.

If the Spotify deal serves as a stepping stone for Facebook’s involvement with other forms of media — music, movies, games, news, video, etc. — the social networking site may be on its way to serving as much more than a way for “friends” to share information and photos. It could become a powerful online hub for media distribution.

When Facebook’s Mark Zuckerberg took the stage at the e-G8 Forum in Paris last week he explained (again) that he has no interest in becoming the CEO of an entertainment company. However, increased integration between Facebook and entertainment media is clearly in Zuckerberg’s sites.

In March, Warner Bros. became the first Hollywood studio to offer movie rentals directly on Facebook, starting with The Dark Knight; Netflix has reportedly been discussing with Facebook the possibility of integrating social networking tools; Facebook began allowing third-party developers to offer games on its site four years ago (since then, social-gaming companies like Zynga have become among the largest in the industry); and now the deal with Spotify may help extend media integration. ZD Net reports that four months ago, “Spotify signed an agreement with Sony Music Entertainment, and three months ago, it struck a deal with EMI Music. The company thus has two of the four major music labels; the other two are Universal Music Group, the world’s biggest label, and Warner Music Group.” The Spotify/Facebook deal could lead to competition with streaming and cloud-based music services.

As the trend of electronically sharing thoughts and interests continues to grow amongst consumers of all ages, it makes sense that the leading social networking site would be poised for successful integration with the media people regularly discuss. In doing so, Facebook (which currently has nearly 700 million users) may become the ubiquitous entertainment layer of the Internet. At the very least, it may help serve as an EPG of sorts for media.

“Listening to music is something people do with their friends,” Zuckerberg said in France. “Movies, TV, news, books — those types of things are things I think people just naturally do with their friends. I hope we can play a part in enabling those new companies to get built, and companies that are out there producing this great content to become more social.”

Related Wall Street Journal article: “Chill Out! Spotify on Facebook Is Cool, Not a Game Changer” (5/25/11)

Related GigaOM article: “Amidst Spotify Rumors, Facebook CEO Talks Music and Media” (5/25/11)

Related Bloomberg article: “Facebook’s Zuckerberg Says Music, TV Are Social Frontiers” (5/25/11)

Related ZD Net article: “Rumor: Facebook is partnering with Spotify” (5/25/11)

Related TechCrunch article (including Spotify slides): “Behind The Scenes: Making Spotify More Convenient Than Piracy” (5/30/11)

Related Forbes article: “Facebook To Launch Music Service With Spotify” (5/25/11)

Related New York Times article: “Facebook Is Developing Ways to Share Media” (5/26/11)

Related ETCentric story: “Spotify Launches Music Download Store and iPod Syncing” (5/13/11)

There’s been a lot of music news reported in recent weeks, from a collaboration between Spotify and Facebook to compelling new discovery apps including Radio Spotter from mSpot Music to emerging cloud-based services from the likes of Google, Amazon and Apple. We’ve also been watching the direction of services such as Pandora, Slacker, Rhapsody and Napster as digital music distribution continues to evolve. However, a new online service created by MP3.com founder Michael Robertson may change the way we consume radio.

Robertson’s DAR.fm (currently in beta) is a digital audio recorder for radio content, what David Pogue describes in his New York Times column as “free TiVo for radio.” According to the site’s FAQ page: “DAR.fm is a personal recorder which records radio stations and shows to be played back at the convenience of the listener. Similar to how a DVR (digital video recorder) works with television DAR is a DVR for your radio.”

Currently, there is no charge for the basic service, but that may change in the future based on potential restrictions or data storage space (advertising on the site is also reportedly in the works). Pogue explains that each user starts with 2GB, and completing an application at MP3Tunes.com provides a free upgrade to 10GB. According to the site: “DAR.fm gives you 2 GBs of storage to record your content. This is enough to store approximately 100 hours of material. However, it depends on whether the material you’re recording is talk or music — you may be able to store more or less. If you need more space you can purchase a Premium account with 20, 50, 100, or 200 GB of additional storage.”

What makes this service compelling, however, is that users can listen to an unlimited range of radio content anywhere, anytime: via computer, phone apps, Wi-Fi-connected radios, even the Roku set-top TV box. Listening to recordings from a phone is made possible by free apps based on the open music API (Airband for the iPhone, MP3tunes for Android, Locker Player for Windows Phone 7, and Music in Your Palm for WebOS). Users can even download individual songs that have been captured.

“It’s crazy cool, like a hybrid of iTunes and satellite radio,” writes Pogue.

If DAR.fm catches on, will it compete with cloud-based and subscription music services? If it works as flawlessly as Pogue describes, it may have a strong chance, although MP3Tunes has yet to share the limelight with other more notable cloud services. Pogue writes: “The person who created DAR.fm also runs a company called MP3Tunes.com. It’s an online storage locker for your music files, so that you can play them from any computer or phone, anywhere you go. (If this sounds familiar, it’s because Amazon introduced a nearly identical service last month, called Amazon Cloud Player. Google just opened a ‘cloud music locker’ service, too. Needless to say, the headlines about this ‘new’ kind of music service drives the MP3Tunes guy crazy; his site has been in operation for four years.)”

Related Grace Digital Audio press release: “Grace Digital DAR.fm Audio Recorder for Internet Radio Debuts” (5/19/11)

Related Radio World article: “DAR.fm Hopes to Shift the Paradigm” (4/15/11)

Related Radio World article (with video): “DAR.fm, Grace Radio Aim at a ‘Talk TiVo'” (5/18/11)

Related PC Mag article: “MSpot Adds ‘Radio’ Music Discovery to Online Music Locker: Hands On” (5/26/11)

Related TechCrunch article (from Disrupt conference): “Rexly’s Social Music Discovery App Is What Ping Should Have Been” (5/23/11)

A new app from Swedish start-up Spotify may attempt to take on Apple’s iTunes. The European online music service recently announced a new MP3 download store in addition to the ability to sync music on iPods and related devices.

According to a report last week on PCMag.com: “Spotify features include the ability to: search, browse, and play millions of tracks; stream over Wi-Fi or 2.5/3G; access offline playlists; on-the-fly sync; a what’s new tab; wireless sync of your local files to your phone; and the ability to tag favorites into a special list. One of the most frequent requests, however, was the abilty to sync that music to Apple’s iPod, something Spotify said is now a reality. Just connect an iPod to your computer via USB and it will appear in the ‘devices’ section of the Spotify sidebar. You can then sync MP3s in your Spotify playlists to the iPod.”

Spotify has 13 million tracks available and more than 1 million subscribers. It features a free, ad-supported option and a premium service for unlimited access. The company says that its iPhone and Android app can now be used by its free service customers.

Spotify is doing well in Europe, but has yet to launch in the U.S. It has inked deals with EMI and Sony for U.S. service and if it can enter into an agreement with Universal Music Group and Warner Music it may become a serious competitor for the likes of Rhapsody and iTunes.

Since Apple has a track record of updating software to prevent third-party iPod syncing, it will be interesting to see how it responds to Spotify’s efforts.

Updated ETCentric post (and Facebook-Spotify news): “Is Facebook Poised to become THE Social Entertainment Operating System?” (5/31/11)

Related Bloomberg Businessweek article: “Here’s Spotify’s Master Plan: Tackle iTunes Head On” (5/5/11)

Related CNET article: “Spotify cozies up to iPod, takes aim at iTunes” (5/4/11)