Facebook and Google’s ad businesses appeared to be unstoppable, tripling over the last five years and accounting for more than half of online advertising expenditure. That long run appears to be over with the coronavirus pandemic and its impact on the global economy. Wall Street is now projecting that annual revenues for the two companies will decline for the first time in their histories, due in part to record low prices for advertising. Even so, prospects are even more dire for the overall digital advertising industry. Continue reading In Grim Ad Market, Even Facebook and Google See Declines

Millions of people are watching YouTube for news on the coronavirus. Chief product officer Neal Mohan reported viewership rose 75 percent compared to a year earlier. YouTube reaches more than two billion global viewers every month. But, even as viewership ticks upward, digital advertising has dramatically slowed and advertising rates are plummeting, leaving anyone who makes their living on YouTube in a financially vulnerable position. “Everyone is pausing their campaigns on YouTube,” said YouTube advisor Carlos Pacheco. Continue reading YouTube Sees Leap in Viewership, Yet Decline in Advertising

One conspiracy theory making the rounds on the Internet connects the coronavirus outbreak to 5G technology. Although actors Woody Harrelson and John Cusack are among those endorsing the misinformation, researchers indicate the majority of online activity around this theory is coordinated and possibly state sponsored. That’s the conclusion of Marc Owen Jones, a researcher at Qatar’s Hamad bin Khalifa University, who analyzed 22,000 Twitter interactions and found a large number displaying “inauthentic activity.” Continue reading Social Media Campaign Aims to Link Coronavirus to 5G Tech

Facebook Gaming is introducing worldwide early access to tournaments for eSports amateurs. Though the feature had been in development for some time, said Facebook Gaming head engineer Mina Abouseif, the company released it early to help people shut-in due to the coronavirus pandemic cope better with the isolation. The tournaments feature was originally designed for live gaming events, but Facebook shifted it to one that will help people stay connected to friends, family and communities via “friendly competition.” Continue reading Facebook Provides Early Global Access to eSports Feature

Despite growing usage of social media platforms during the coronavirus pandemic, the platforms’ ad businesses are plummeting. Twitter, for example, saw its daily usage skyrocket 23 percent this year, but its revenue may have dropped as much as 20 percent in March. As businesses have slowed down or shuttered, marketers are decreasing or even stopping advertising, which is the core support of media companies. In difficult economic times, advertising spending on the media sector is often the first to be cut. Continue reading Advertising Sales Plummet Even as Social Media Usage Soars

Facebook’s Instagram recently debuted Co-Watching, a feature that makes it possible for users to video chat while they browse the app. With Co-Watching, users can engage in direct-message video-chat conversations to look at saved, liked and suggested photos and videos together. Co-Watching is just one example of ways that Facebook and Instagram are shifting to accommodate users and communities during the coronavirus pandemic, when many are confined to home. Instagram first began testing Co-Watching a year ago. Continue reading Instagram Unveils Co-Watching Feature for Group Video Chat

With millions of Americans stuck at home, Facebook’s usage — especially messaging and video calls — has skyrocketed, and driven traffic to purveyors of coronavirus news. So much so that, as of a week ago, more than 50 percent of the articles being read on Facebook in the U.S. were coronavirus-related, and U.S. traffic from Facebook to other sites also soared 50+ percent due “almost entirely” to the coronavirus. But the social media companies aren’t spared the economic impact of the virus: a decrease in marketing dollars. Continue reading Coronavirus Transforms Facebook into Major News Hub Again

Florida- and New York-based FaceBank Group, Inc. — developer of hyper-realistic digital humans for use in artificial intelligence, entertainment, productivity and social media — is merging with OTT live TV streaming service fuboTV, which currently touts “more top Nielsen-ranked sports, news and entertainment channels for cord cutters than any other live platform.” The combined digital entertainment company, to be led by fuboTV CEO and co-founder David Gandler, will be named fuboTV, Inc. with plans to offer a premium viewing experience across a global distribution network. Continue reading FaceBank Group and fuboTV Announce a Merger Agreement

European carriers such as Vodafone are experiencing a spike in data traffic due to increased usage by home-bound consumers. The European Commission, which has net neutrality regulations in place, warned the telcos to avoid blocking, slowing down or prioritizing traffic as they attempt to avoid gridlock. At the same time, the Commission is concerned that crucial services including healthcare and online learning might be impeded. Netflix, Disney+, Facebook, Instagram, YouTube and Amazon Prime are among the companies cooperating with the European Union to curtail bandwidth usage for the time being. Continue reading Europe Attempts to Ease Strain From Increased Internet Traffic

Starting three years ago, Stanford University researchers began the Human Screenome Project to create a digital map with detailed information about how people use their phones. Stanford School of Medicine professor of pediatrics Thomas Robinson, one of the lead researchers on the project, is focused on the portion of the project on adolescents. Although the iPhone first debuted over ten years ago, said the researchers, we have very little information about how such screens impact this cohort’s well-being. Continue reading Stanford Project Studies Phone Use, Aims to Identify Patterns

Twitter and activist investor Elliott Management have come to an agreement to keep chief executive Jack Dorsey in his position, at least for now. Elliott Management, a $40 billion hedge fund that has a 4 percent stake in Twitter, sought to oust Dorsey from his position, claiming that, by splitting his attention between Twitter and Square, the chief executive let the former company lose its competitive edge and slip behind rivals. On February 21, Elliott nominated four candidates for Twitter’s board to add to the pressure. Continue reading Twitter Settles with Activist Investor, Dorsey Keeps Position

Facebook debuted a powerful tool against spammers that uses Deep Entity Classification (DEC), a machine-learning technology. The company’s data science manager Bochra Gharbaoui reported the tool has already taken down 6.6 billion fake accounts last year and blocked millions of attempts to create new ones. DEC analyzes “deep features” of each individual profile, which refers to its behavioral patterns rather than its direct characteristics and includes the profile’s properties and groups/pages the user has contacted. Continue reading Facebook’s Anti-Spam Tool Takes Down 6.6B Fake Accounts

The stage appearance of a Tupac Shakur hologram at the 2012 Coachella Valley Music and Arts Festival marked the beginning of the music industry’s fascination with the new tech. Now, augmented reality startup 1RIC convinced five artists to dance and pose, surrounded by 106 cameras. The resulting 3D images of these performers reside on Jadu, 1RIC’s app, which consumers can use to create their own videos of themselves dancing with the stars. Chief executive Asad Malik said Jadu is an effort to make 3D holograms more accessible. Continue reading New App Leverages AR to Let Users Dance with Music Stars

The younger demographic that gravitates to TikTok is turning it into a political force, forming political coalitions — called hype houses — for their favored candidates, fact-checking others, posting news updates and commenting in real-time. Hype houses come in conservative, liberal, bipartisan and undecided flavors, and are amassing hundreds of thousands of followers. Reddit chief executive and co-founder Steve Huffman, however, is concerned about TikTok’s privacy policies, calling the app “fundamentally parasitic.” Continue reading TikTok Now Political Forum For Youth, Tech Execs Decry App

As the European Union readies to release new rules to govern digital platforms, Big Tech chief executives have made the trip to Brussels to add to the discussion on artificial intelligence. Alphabet chief executive Sundar Pichai, for example, noted during his trip to Brussels that, “while AI promises enormous benefits for Europe and the world, there are real concerns about the potential negative consequences.” With its General Data Protection Regulation (GDPR), the EU has set a standard that others look to follow. Continue reading EU Plans to Propose New Regulations on Artificial Intelligence