Intuit Purchasing Email Marketer Mailchimp in $12 Billion Deal

Intuit is acquiring global newsletter and email marketing platform Mailchimp in a cash and stock deal valued at $12 billion. Intuit, which makes software products including TurboTax, says it plans to integrate Mailchimp with its QuickBooks accounting software to help small and medium-sized businesses acquire and retain customers, Intuit CEO Sasan Goodarzi said in a statement. Mailchimp has “a lot of customer data. We have all the purchase data,” Goodarzi told investors last week. The deal follows Intuit’s 2020 purchase of Credit Karma for $7.1 billion. Continue reading Intuit Purchasing Email Marketer Mailchimp in $12 Billion Deal

Amazon’s POS System Will Take on Shopify, Square, PayPal

Amazon is developing a new point-of-sale system designed to lure small businesses that use Shopify, Square and PayPal for checkout needs. The new POS system manages in-store and online transactions, adds Amazon checkout options, provides inventory counts and offers business analytics. The system also integrates with existing Amazon services, including the Prime membership program, the One palm-based identification technology, and the Flex delivery network. Amazon also reportedly tasked its “Project Santos” team with a POS system that could be sold to third-party sellers. Continue reading Amazon’s POS System Will Take on Shopify, Square, PayPal

Government Accountability Office Calls for Faster Broadband

The U.S. Government Accountability Office (GAO) issued a report stating that the FCC’s current broadband minimum benchmark speeds — 25Mbps for downloading and 3Mbps for uploading — are too slow for many small business needs today. This benchmark was implemented in 2015 under FCC chair Tom Wheeler and was not updated by the next chair, Ajit Pai. Wheeler updated it from 4Mbps downstream and 1Mbps upstream during his four-year term, an increase opposed by Republicans and the broadband industry. Continue reading Government Accountability Office Calls for Faster Broadband

Google Expands Workspace Features and Opens to All Users

Google is providing full access to Workspace (formerly G Suite) for its 3+ billion existing users in consumer, enterprise and education markets. Users turn on Google Chat in Gmail to enable the full experience. Although Google Drive and Docs have already been free, Workspace brings features such as smart suggestions in emails and documents. Google is also debuting Google Workspace Individual, a paid version aimed at small business owners, offering “booking services, professional video meetings, personalized email marketing” and more. Continue reading Google Expands Workspace Features and Opens to All Users

Amazon Profits Rise as Do Fake Reviews and Inflated Ratings

Since the COVID-19 pandemic struck, Amazon added 50 million Prime members and made $26+ billion in profits. Also surging, however, are fake reviews that bolster ratings for vendors but sow mistrust among shoppers. Amazon made it easier to leave a rating, such as one-tap ratings that allow the consumer to submit a star rating without accompanying text, but the attempt to instill confidence among consumers has largely backfired. Amazon’s one-day shipping has also made it much harder for small businesses to survive the transition to online sales. Continue reading Amazon Profits Rise as Do Fake Reviews and Inflated Ratings

Apple Debuts App Tracking Transparency with Its iOS Update

Apple released an iPhone software update, iOS 14.5, that includes the privacy tool App Tracking Transparency, intended to give users more control over how their data is shared. Now, when an app wants to share information about a user’s activities, a window will pop up asking for permission to do so. Privacy advocates are rejoicing, but many digital advertisers are declaring the tool harmful to small businesses. Facebook is chief among them, although the privacy setting is also likely to hurt its business as well. Continue reading Apple Debuts App Tracking Transparency with Its iOS Update

Amazon: Jeff Bezos Touts New Vision for Employee Success

In the wake of Amazon warehouse workers in Alabama voting against unionization, company founder and chief executive Jeff Bezos stated that, “it’s clear to me that we need a better vision for how we create value for employees — a vision for their success.” Seventy percent of workers at the Alabama warehouse voted against the union. Bezos, who will step down as chief executive — but remain as chair — in Q3 this year, touted the fact that Amazon helped 200+ million Amazon Prime members save $630 each during the year. Continue reading Amazon: Jeff Bezos Touts New Vision for Employee Success

Maryland Becomes First State to Tax Big Tech on Digital Ads

The state of Maryland has taken a groundbreaking step, with its State Senate voting to approve the first U.S. tax on revenue from digital ads sold by Amazon, Facebook, Google and other major technology companies. The Senate had to override the governor’s veto to pass the measure, after its House of Delegates gave the law the greenlight. The new law is expected to generate an estimated $250 million in the first year, with money going to that state’s schools. Connecticut and Indiana have introduced similar bills to tax Big Tech companies. Continue reading Maryland Becomes First State to Tax Big Tech on Digital Ads

Facebook Tech Problems Impact Ad Campaigns, Businesses

After Facebook’s “conversion lift” tool overestimated the effectiveness of advertising campaigns, impacting marketers total spend, the company is offering millions of dollars in credit. The error was undetected for a year beginning August 2019. Some of the advertisers said their confidence in Facebook’s metrics is now shaken, especially at a time of cutting costs and concern over ad spending. Small businesses are also seeing their accounts blocked without explanation and no recourse due to Facebook’s increased reliance on AI and automated filters. Continue reading Facebook Tech Problems Impact Ad Campaigns, Businesses

Amazon Notes Prime Day Was a Bonanza for Small Vendors

Although it didn’t reveal total Prime Day numbers, Amazon stated that small- and medium-size businesses in its marketplace earned $3.5+ billion during the event, a 60 percent increase from last year’s sales and a record for these vendors. It added that third-party sales on Prime Day grew more than Amazon’s own retail business. Prime Day was launched in 2015 and has become one of Amazon’s more crucial retail and marketing events. This year’s event was pushed from July to October due to the COVID-19 pandemic. Continue reading Amazon Notes Prime Day Was a Bonanza for Small Vendors

Facebook Opposes Apple Plan to Limit Targeted Advertising

Apple plans to limit the ability of Facebook and other companies to target ads via its identifier for advertisers (IDFA) by giving iPhone users the option to block tracking when opening an app. Meant to protect users’ privacy, the change was originally slated to be part of iOS 14, introduced last month. But Apple postponed the change until 2021 “to give developers time to make necessary changes.” In response, Facebook chief revenue officer David Fischer stated that the change will “hurt developers and businesses the most.” Continue reading Facebook Opposes Apple Plan to Limit Targeted Advertising

Amazon Explore Platform Delivers Unique Virtual Experiences

Amazon debuted Explore, a platform for live classes, sightseeing tours, personal shoppers and other virtual experiences hosted by local experts. The video is one-way but the audio is two-way so the user can ask questions and make requests of the video’s host. Among the offerings are a $129 bagel cooking class and, for $70, a 45-minute virtual tour of a Lima, Peru mansion. At launch, Explore offers 86 experiences across 16 countries, but the platform has potential for significant growth. Other companies offering virtual experiences include Airbnb and fitness company ClassPass. Continue reading Amazon Explore Platform Delivers Unique Virtual Experiences

Facebook Unveils Business Suite Tools for Small Companies

In response to COVID-19, Facebook chief executive Mark Zuckerberg and chief operating officer Sheryl Sandberg debuted the Facebook Business Suite aimed at small businesses, which are bearing much of the brunt of the pandemic. Yelp data revealed that business closures from mid-July to end of August rose 23 percent; since March, 60 percent of the business closures have been permanent. According to Facebook, the Business Suite is initially available to small businesses but will expand to larger businesses next year. Continue reading Facebook Unveils Business Suite Tools for Small Companies

Facebook Targets E-Commerce with Updated Instagram Shop

Facebook debuted a major redesign of its Instagram Shop platform, which had already been accessible from a button in the Explore tab but now offers more functionality. The new version of Instagram Shop will first be available in the U.S., with a global rollout “in the coming weeks” said the company. In Shop, consumers will find special collections, a “Suggested for You” section and curated offerings from Instagram’s @Shop account. A double arrow symbol means the user can buy the product without leaving the app. The move is seen as Facebook’s stronger push into e-commerce. Continue reading Facebook Targets E-Commerce with Updated Instagram Shop

Facebook Ad Sales Pick Up, Resulting in Strong Q1 Revenue

With the coronavirus pandemic, advertising plummeted on many online sites, including social media giant Facebook. The company’s chief financial officer David Wehner declared that factor “largely attributable” to the 16 percent decline in average price of ads purchased in March. But gaming and e-Commerce companies picked up the slack by spending more, taking advantage of less competition in the company’s ad auctions. As a result, Facebook chief executive Mark Zuckerberg told analysts the company would “remain in growth mode.” Continue reading Facebook Ad Sales Pick Up, Resulting in Strong Q1 Revenue

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