Facebook Introduces Live Video Broadcasting to Social VR

Facebook is ramping up its social VR efforts through live video streaming. “Users of Facebook Spaces, the social hangout in virtual reality that the company launched earlier this year, can now broadcast via Facebook Live,” reports Variety. “The new feature essentially allows Spaces users to host a kind of virtual reality talk show, and stream it to all of their followers, even if those audiences are tuning in with a mobile phone or a desktop browser.” Slate will be the first to use the new feature to produce a weekly live show. Continue reading Facebook Introduces Live Video Broadcasting to Social VR

How Sponsored Content Transforms as It Moves to Facebook

Publishers have gravitated to sponsored content — stories, videos and podcasts that mimic journalistic content — to cope with rapidly changing online advertising. The Atlantic, Slate and The New York Times are among the publications that count sponsored content as a significant portion of their revenue. Companies such as Vice and BuzzFeed have created businesses centered on focused content. But the definition of sponsored content is shifting as viewers move from news sites towards Facebook and other social media platforms. Continue reading How Sponsored Content Transforms as It Moves to Facebook

Facebook Profits Skyrocket, Beating Wall Street Expectations

Facebook finished 2015 with a strong fourth quarter, with sales rising 52 percent from a year ago to $5.84 billion, and profit more than doubling from $701 million to $1.56 billion. The upswing beat Wall Street’s predictions for Q4 of $1.2 billion in profit on $5.37 billion in revenue. Investors rewarded the company by pushing its stock up more than 12 percent in after-hours trading. Responsible for the stupendous upward trend is mobile advertising, which soared to 80 percent of the company’s total ad business in Q4 2015. Continue reading Facebook Profits Skyrocket, Beating Wall Street Expectations

Phablets Poised to Become Multibillion Dollar Market by 2018

Phablets — smartphones with screens larger than 5.5 inches — could grow to become a multibillion dollar market in the coming years. Initially ridiculed by some analysts, the ‘phone-tablets’ are experiencing unexpected success with consumers in global regions such as East Asia. Juniper Research forecasts phablet shipments will increase by 100 million units over the next four years (20 million shipped last year). By 2018, Juniper expects manufacturers to ship 120 million units per year. Continue reading Phablets Poised to Become Multibillion Dollar Market by 2018

Hulu Announces Slate of New Originals and Returning Series

Hulu plans to air 12 returning series and four new series under its Hulu Originals banner this season. The streaming video service recently announced its lineup, including renewed shows such as Seth Meyers’ animated superhero series “The Awesomes,” Chris O’Dowd’s comedy “Moone Boy,” docuseries “Behind the Mask,” western comedy “Quick Draw” and popular drama “East Los High.” Premiering this year includes “The Hotwives of Orlando,” “Deadbeat,” “The Bridge” and “The Next Step.” Continue reading Hulu Announces Slate of New Originals and Returning Series

Facebook Offers User Data to TV Networks and News Outlets

Facebook recently announced two new API tools for TV networks and news outlets to access its user data, offering measurements such as the number of statuses mentioning certain celebrities or which gender is interested in a specific news story. The APIs will give TV networks and news media more insight into their audience and programming. The features, Public Feed API and Keyword Insights API, are being offered to CNN, NBC, Sky TV, BuzzFeedThe GuardianSlate and social media analytics firm Mass Relevance. Continue reading Facebook Offers User Data to TV Networks and News Outlets

Apple Outlines Advertising Strategy for iTunes Radio Partners

Apple plans to launch iTunes Radio next month along with brand partners including McDonald’s, Nissan, Pepsi, Procter and Gamble, and possibly others. Apple’s new offering plans to compete with current streaming radio services such as Pandora. While the launch partners will benefit from exclusivity until the end of 2013, iTunes Radio will later be available to other advertisers. Apple also hopes to generate revenue by providing users with the option to purchase songs played via the service. Continue reading Apple Outlines Advertising Strategy for iTunes Radio Partners

Jeff Bezos, Founder of Amazon, Buys The Washington Post

Jeff Bezos, the founder and chief executive of Amazon, will pay $250 million for The Washington Post and its affiliated publications. Amazon will not have a part in the purchase. Bezos alone will buy The Post and be its sole owner, while keeping the existing management and operations. The sale saves the financially troubled newspaper, and Bezos brings a new technology focus that it desperately needs as print continues to be affected by digital news competition. Continue reading Jeff Bezos, Founder of Amazon, Buys The Washington Post

Amazon Widens Call for Movie Projects with Concept Videos

Amazon Studios announced that it is expanding its call for original content to include short concept videos for development options. On the heels of green-lighting its first slate of shows, and launching its new Amazon Storyteller storyboarding tool, the studio is soliciting concept vids that offer compelling ideas for theatrical feature films. Filmmakers can submit videos up to 15 minutes in length in hopes of joining the studio’s film development slate. Continue reading Amazon Widens Call for Movie Projects with Concept Videos

Tablet Shipments Increase as Traditional PC Sales Decline

The combined shipments of PCs, tablets and mobile phones are projected to reach 2.35 billion worldwide this year. The new Gartner numbers mark a 5.9 percent increase from 2012. Sales of tablets, smartphones and ultramobiles are on the rise, while traditional desktop and notebook PCs are expected to decline by 10.6 percent. Anytime-anywhere computing is driving consumer behavior. Additionally, the growing acceptance of bring your own device will lead to an emphasis on designing for consumers inside the enterprise. Continue reading Tablet Shipments Increase as Traditional PC Sales Decline

NAB 2013: Akamai Demos Hyperconnected Living Room

Akamai is aiming to get the second screen experience right. It demonstrated its Hyperconnected Living Room concept at NAB in Las Vegas, showcasing a dual-screen experience that pushes out on-demand movies and other streaming content to a user’s slate right when they would expect to see it. It is a contrast to other such services that tend to lag and provide content later than desired. Continue reading NAB 2013: Akamai Demos Hyperconnected Living Room

HP Unveils $169 Android Tablet, Reportedly First of Many

HP announced its return to the tablet game with its new Slate 7 tablet, a 7-inch device running Android 4.1. The company’s first Android device will go on sale in April for $169. The company hopes printing will be one of the key features that sets it apart from other tablets — the Slate 7 will be able to print from most apps by using either native drivers or HP’s ePrint technology. Continue reading HP Unveils $169 Android Tablet, Reportedly First of Many

Zuckerberg Vision of Sharing Everything We Do Online a Terrible Plan?

  • Farhad Manjoo, writing for Slate, offers a compelling counterpoint to Facebook’s updated “share everything with everyone” philosophy.
  • The article suggests that Mark Zuckerberg’s vision for Facebook’s newly-designed profile feature (“it’s called Timeline, and it’s beautiful”) involves encouraging sites to develop social apps within Facebook, a grand vision that could dramatically change our digital lives. On the surface, this sounds like a fascinating idea, but there may be problems that evolve from too much sharing.
  • “If Facebook’s CEO has his way, everything you do online will be shared by default,” explains the Slate article. “You read, you watch, you listen, you buy — and everyone you know will hear all about it on Facebook.”
  • The article uses Spotify, Netflix and Hulu to illustrate Zuckerberg’s concept of “frictionless” sharing: “What he means is that I don’t have to bother with the ‘friction’ of choosing to tell you that I like something. On Facebook, now, merely experiencing something is enough to trigger sharing.”
  • Manjoo does not have privacy concerns or hesitation regarding Facebook’s financial gain based on his personal information. However, the author believes that the “nightmare” of “frictionless sharing” is more about Facebook killing taste. He believes that Zuckerberg is essentially lowering the bar by providing an all-access pass to things we don’t necessarily share with everything because they aren’t worth mentioning in the first place (read: boring).
  • While Manjoo enjoys sharing and discovering new media via Facebook and Twitter, he fears the day these services no longer serve as tools for navigating recommendations once they are bogged down in minutiae.
  • “That’s why I welcome any method that makes it easier for people to share stuff,” he writes. “If you like this article, you should Like this article. And even if you hate this article, you should Like this article (add a comment telling your friends why I’m a moron). But if you’re just reading this article — if you have no strong feelings about it either way, and if you suspect that your friends will consider it just another bit of noise in their already noisy world — please, do everyone a favor and don’t say anything about it all.”

Content Swamps Yahoo: How Can Online Services Earn More Ad Revenue?

  • Yahoo and other content aggregators are finding that the more content they have, the less value it has. Ad rates for Yahoo and AOL have plummeted. Meanwhile, services that find interesting content like Google are doing exceeding well.
  • Moreover, advertisers have a wider range of competitors to reach their target markets. And they are increasingly working with advertising exchanges that buy ad space inexpensively across multiple properties.
  • Even smaller publishers like Salon and Slate are not consistently profitable.
  • “It’s a simple rule of any market,” reports The Wall Street Journal. “The more information that is created, the more the value is reduced. And despite attempts to woo spending with bigger, bolder and more targeted ads, services that help consumers navigate that content, namely search, remain the big money makers online.”
  • “Most people make money pointing to content, not creating, curating or collecting content,” suggests Rishad Tobaccowala, chief strategy and innovation officer at Vivaki, the digital-media unit of Publicis Groupe SA.