Regulatory pressure continues to build against TikTok and the company’s Beijing-based owner. Another state has joined the federal fight to ban the short-form video app, with Virginia this month passing legislation prohibiting TikTok and WeChat from use on state government devices. Meanwhile, on Thursday Senators Richard Blumenthal (D-Connecticut) and Jerry Moran (R-Kansas) wrote Treasury Secretary Janet Yellen — who also chairs the Committee on Foreign Investment in the U.S. — advising CFIUS  to “impose strict structural restrictions between TikTok’s American operations and its Chinese parent company, ByteDance, including potentially separating the companies.” Continue reading National Security Pressure Continues to Build Against TikTok

YouTube’s Creator Music marketplace is officially rolling out to U.S. Partner Program participants starting this week. Creator Music offers a sizable song catalog whose license and use terms are clearly spelled out. Some music is offered on a revenue-sharing basis, allowing creators and rights holders to earn from the end use. In announcing the service in September, YouTube pointed out its creators identified music rights as problematic. Due to the high cost associated with pop tunes, users often opted for unknown music. Creator Music aims to make licensing more recognizable music easy and affordable. Continue reading YouTube Launches Creator Music for Its Partner Participants

TikTok is launching new targeting and boosting features for Promote, a tool designed to drive traffic to a profile or brand home page. First launched in 2021, Promote is touted as a way to turn viewers into potential leads. TikTok says Promote improves audience targeting while letting small businesses and creators strengthen ties with communities by customizing how users interact with their ads. A recent study shows that positioning an “organic” TikTok video before a paid ad “increases aided brand recall by 27 percent” and holds attention to the ad “12 percent longer,” according to the social platform. Continue reading TikTok Adding New Traffic and Audience Targeting Features

GlossAi can turn full-length videos — or even whole libraries of video and podcast content —into an array of short clips and posts suitable for dissemination across a wide swathe of outlets. The Israel-based firm has raised $8 million in a seed round as it enters an emerging market in which Adobe and AI startup QuickVid are already playing, but no single app has definitely taken hold. GlossAi has the ability to take a video and automatically generate not only a highlight reel, but also things like 15-second snippets, blog posts (from a transcript), slide decks and more. Continue reading GlossAi Content Propagation App Raises $8M in Seed Round

TikTok toured journalists through its new Transparency and Accountability Center last week. Located in Culver City, the facility features monitors displaying infographics that show how TikTok’s recommendation engine and content moderation affect the short-form videos that are the basis of its viral app. Computer workstations running a “code simulator” were made available so visitors could explore firsthand how the app’s algorithms influence video propagation. TikTok COO Vanessa Pappas told attendees that the new center, in development since 2020, aims to give lawmakers and others a more personal experience than the virtual tours previously offered. Continue reading TikTok Ups Transparency Efforts as Government Heat Builds

QuickVid is a new AI-driven text-to-video platform aiming for a mass market user base. The tool draws on various generative AI systems to automatically create short-form videos for YouTube, Instagram, TikTok and other platforms. Created by former Meta Platforms programmer Daniel Habib “in a matter of weeks,” QuickVid is quite rudimentary, though Habib says he plans to continue fine tuning and adding features. Unlike Google and Meta have done with their nascent text-to-video systems, QuickVid has bypassed the formalities of research papers and industry previews and jumped directly to a public-facing website. Continue reading QuickVid Uses AI to Create Short Videos from Text Prompts

The U.S. House and Senate have introduced companion bills to ban TikTok and other apps that censor news, pose threats to the personal data of U.S. citizens and entities or engage in other surreptitious behaviors. The Senate bill, advanced by Marco Rubio (R-Florida) is called the ANTI-SOCIAL CCP Act, an acronym for Averting the National Threat of Internet Surveillance, Oppressive Censorship and Influence, and Algorithmic Learning by the Chinese Communist Party. The related House bill has bipartisan support from Representatives Mike Gallagher (R-Wisconsin) and Raja Krishnamoorthi (D-Illinois). Continue reading Congress Intros Bills to Ban TikTok Due to Security Concerns

Amazon is introducing Inspire, a feature that lets customers shop from a custom feed of videos and photos. Drawing comparisons to TikTok, Inspire is currently available to select U.S. users, with plans for a national rollout in the coming months. Inspire takes Amazon further into social shopping territory, where competitors Meta Platforms and Alphabet have followed TikTok and its parent ByteDance into the short-video shopping format. While the U.S. and Europe have failed to duplicate the astounding volume of China’s social shopping, Amazon — with a customer base in the hundreds of millions — could jump-start it. Continue reading Amazon Pushes into Social Shopping with Its Inspire Feature

South Dakota Governor Kristi Noem’s executive order banning TikTok from state agencies has added further fuel to Washington’s calls for an outright ban on the Chinese-owned short-form video platform. The South Dakota tourism department deleted its account and 60,000 followers, and the state’s public broadcasting service and six public universities are planning how to move forward. Nebraska in 2020 became the first U.S. state to implement a government agency TikTok ban. Now a movement seems to be gaining momentum, with South Carolina, Arkansas and Maryland at various stages of action in dealing with the perceived national security threat. Continue reading U.S. States Rise Up Against TikTok Over Security Concerns

Google is stepping up in-app shopping, adding it to YouTube Shorts. “Doom scrolling is about to become doom shopping,” heralds the official blog of Nasdaq, where Google parent Alphabet trades. Now those parsing the YouTube feed of videos 60-seconds or less will have the option to purchase items instantly rather than through redirection to a third-party site. The move comes as Google and others saw digital ad revenue contract this year as a result of economic headwinds and increased competition — notably from TikTok, which is tracking to double its advertising income in 2022. Continue reading YouTube Shorts Testing In-App Shopping, Affiliate Marketing

TikTok is closing in on its downward revised 2022 ad revenue target of $10 billion, according to research firm Insider Intelligence. The ByteDance company had initially projected $12 billion but adjusted the forecast due to a digital advertising downturn that’s affected everyone from Alphabet to Meta Platforms. Despite the hedge, TikTok’s ad haul this year will nearly double that of 2021, and is expected to surpass the performance of Twitter and Snap. However, it still trails advertising on Meta’s Facebook and Instagram, which generated more than $84 billion in the first nine months of 2022 (essentially flat). Continue reading After Doubling Ad Revenue, TikTok Turns to In-App Shopping

With research showing TVs are the biggest growth platform for YouTube Shorts, the streamer is rolling out its purpose-built player for HDTVs worldwide, starting this month. The YouTube Shorts on TV player will work with recent-model smart TVs, game consoles and streaming devices such as Roku and Google’s Chromecast. Users will now see a “Shorts shelf” on the homepage of their YouTube TV app, or the Shorts can be launched directly from a creator’s channel. YouTube Shorts are seen on about 1.5 billion mobile devices monthly, and this move is designed to increase views. Continue reading New YouTube Shorts Feature Is Optimized for HDTV Screens

Brendan Carr, a commissioner of the Federal Communications Commission, is continuing his efforts to have TikTok banned, telling the Council on Foreign Investment in the U.S. in his strongest language to date that the viral short-form video app is, as a result of consumer adoption, becoming a part of the nation’s critical information infrastructure, and thus presents a national security risk due to Chinese ownership. TikTok is reportedly back in negotiations with the CFIUS, an interagency committee that reviews foreign investment, about a change of ownership that would smooth the path to ongoing U.S. operations. Continue reading FCC’s Carr Renews Call for a National Security Ban on TikTok

TikTok is launching a new feature called Profile Kit that gives creators the option of displaying up to six videos on other sites. In-app access to off-site link-in-bio landing platforms is a feature of the Profile Kit, with freemium social media landing page Linktree announced as TikTok’s first Profile partner. Some are calling the Profile Kit expansion a savvy way for Tiktok to spread its influence with a light footprint during a time of regulatory scrutiny. Leveraging engagement, TikTok is also launching Focused View, an ad unit that advertisers will pay for only if users engage for at least 6 seconds. Continue reading TikTok Launches User Profile Kit and Intros Focused View Ads

Triller, a short-form video sharing app acquired in 2019 by Hollywood financier Ryan Kavanaugh’s Proxima Media, is launching a platform called Metaverz for immersive experiences ranging from sports and concerts to social events that take place “past the velvet rope” in virtual nightclubs populated with influencers, creators and celebrities. Right now, the company is previewing a video that showcases what looks like basic video game graphics, although Triller is touting a partnership with Singapore-based Epik, a blockchain-focused firm described in the Metaverz announcement as “a leading global platform for AR/VR and gaming experiences.” Continue reading Short-Form Video Platform Triller Creates a New Virtual World