Facebook reportedly plans to unveil a new advertising platform next week that is designed to improve how marketers target and measure their online ads. Atlas, a re-tooled version of the Atlas Advertiser Suite that the social network purchased from Microsoft last year, intends to challenge Google’s dominance in the online ad space. The new platform is expected to help marketers understand the engagement that results from ads on Facebook’s services and third-party websites and apps. Continue reading Facebook Takes Aim at Google with New Advertising Platform

Social network Facebook is making changes to its algorithm that determines what stories show up in its users’ News Feeds. The update will give major news events like the Ferguson riots more priority, so that people can share and discuss these stories as they unfold. Facebook has also been able to convince advertisers to spend on high user engagement. An eMarketer report shows marketers’ digital ad spending share is higher than the share of time people actually spend on Facebook. Continue reading Facebook Updates News Feed to Include More Current Events

With the release of Apple’s iOS 8, the company is introducing some significant privacy and sharing upgrades. Following the recent hack of celebrity photographs from iCloud accounts, Apple launched a campaign explaining the ways in which it handles personal data. CEO Tim Cook released a statement indicating that he wants Apple to be transparent about these issues. In iOS 8, the company released a feature called Continuity, enhanced user privacy, and family sharing. Continue reading Apple Introduces iOS 8 with a Focus on Privacy and Sharing

Micro-sharing just got easier for Facebook users. Instead of using complicated privacy controls, Facebook is working on an app codenamed “Moments” that will let Facebook users choose which sets of friends can see their content. The app focuses on audience rather than content, so each group of “co-workers,” “family,” and “high school pals” will have their own tile in the grid design. Facebook may auto populate the groups in the new app based on users’ Facebook activity. Continue reading Facebook Builds App for Private Sharing with Close Friends

According to a new study by Viacom, devices that enable consumers to watch television content on multiple screens is leading to increased network loyalty and an audience preference for live viewing. “Getting With the Program: TV’s Funnels, Paths and Hurdles” notes that 78 percent of viewers polled indicated they would not have become fans of some shows if they were not able to watch them on multiple screens. The study also found that multiplatform viewers are more committed to viewing shows live and watching multiple networks. Continue reading Viacom Study: Multi-Screen Viewing Promotes Network Loyalty

While 73 percent of millennials still watch television content on a traditional TV set, many are turning to alternative platforms for guidance regarding what to watch. A recent Omnibus survey learned that 74 percent also watch content online via computer, smartphone or tablet, and 76 percent say they discover new shows from friends, family and social media. Service providers such as RelayTV are responding by offering platforms that effectively blend social networking with traditional television. Continue reading RelayTV Targets Millennials with Integrated Social TV Platform

MTV and GE are among the brands that have turned to 23-year old Jerome Jarre and his popular Vine videos and Snapchat messages that reach millions (his Vine account alone touts 7.2 million followers). Brands pay up to $25,000 for his Vines and $35,000 for a single Snapchat message. Jarre’s marketing firm, GrapeStory is helping to shape the contagious appeal of short form media. And his star status is going mainstream. Celebrities such as Robert De Niro, Ashton Kutcher and Aaron Paul have appeared in his Vines. Continue reading Short Form: Brands Enlist Jerome Jarre for Social Advertising

While WhatsApp will continue to be an independent app, its acquisition by Facebook should help it reach up to three billion users, suggests Mark Zuckerberg. WhatsApp had 450 million users around the time that Facebook agreed to buy it for $19 billion, but has now reached 600 million. Facebook currently reaches around 1.3 billion people, which is half of the world’s Internet connected population. The company is focusing on spreading Internet access around the globe. Continue reading Facebook Aims to Connect the World, Starting With WhatsApp

Instead of tracking consumers’ personal data without their consent, a few companies are beginning to experiement with a new model of paying people directly for permission to track activity on their social media accounts and their credit cards. Datacoup, for example, pays consumers $8 a month for access to their personal data. For $100 a month, participants in ZQ Intelligence’s program agree to be tracked on their devices and answer questions about their consumer behavior. Continue reading Startups Are Paying Consumers for Permission to Track Data

Netflix’s new privacy feature will now allow users to select which shows they want to share with Facebook friends. In the past, people who decided to link their Netflix and Facebook accounts shared their viewed titles to all of their Facebook friends. Now, each user can recommend a TV show or movie to just one or more friends. With this update, Netflix users now have the ability to be more selective about which programs they recommend to others, and which programs they hide. Continue reading Netflix Users Control What Shows They Share with Privacy Tool

Snapchat is expecting a $10 billion investment from VC firm Kleiner Perkins Caufield & Byers. Even though the startup does not have a clear business model, its valuation has increased dramatically from last year’s $2 billion. The investment could help Snapchat advance into the advertising world, a move that is expected this year. Snapchat, which is the third-most used app among millennials, may become a viable platform for generating revenue from the age group through advertising. Continue reading Advertising May Result From $10 Billion Snapchat Investment

A new app from Instagram makes it possible for users to create high-quality time-lapse videos from their iPhones. Amateur photographers simply click a button to start and stop recording, and then use a single slider to adjust the speed of the frames. The new app relies on data from the smartphone’s built-in gyroscope to perform the image processing, making the videos appear less shaky. Hyperlapse is currently available on iOS, while an Android version is being planned. Continue reading Hyperlapse: Produce Time-Lapse Videos with Instagram App

Dropbox has cut the cost of a gigabyte by 90 percent on Dropbox Pro, changing the price from $9.99 for 100 gigabytes to $9.99 for one terabyte of data. Dropbox also claims that the algorithms it uses to sync files across devices are faster and easier than offerings from any other file-sharing services. The reason for the dramatic price reduction rests in Dropbox’s competition, where Microsoft OneDrive and Google Drive both offer similar features for lower amounts. Continue reading Dropbox Pro Reduces the Cost of a Gigabyte by 90 Percent

Universal Music Group, largest of the major music labels, just closed an investment deal with Rockbot, a virtual jukebox service that provides music to bars, restaurants and other locations. Through Rockbot, businesses can play licensed music while customers use a mobile app to check in and interact with the songs. One perk is the ability for customers to vote on which music will be played. Rockbot expects to use the new funding to expand its reach throughout the U.S. Continue reading Rockbot: Universal Music Invests in Social Jukebox Service

Nielsen reports that the number of hours people ages 12 to 17 watch traditional television has dropped seven percent in the last five years, indicating that teens watch less television than any other age group. Meanwhile, over 75 percent of this age group use Facebook and 25 percent use Instagram. Recent statistics have highlighted a shift in younger viewers’ habits from traditional television programming to digital short form content such as YouTube, Vine and Instagram videos. Continue reading Teens Shifting From Traditional TV Content to Online Videos