Google is integrating OpenTable’s booking service into its Maps mobile platform feature. Not only can users view turn-by-turn directions, reviews for businesses, and related photographs, but the addition will allow them to reserve a table at a restaurant from inside the application. Google has used other services in similar ways, such as displaying Uber fares, times of arrival and times to destination inside its app. The latest addition is a result of Google’s growing partnership with OpenTable parent Priceline.

Continue reading Google Maps App Includes OpenTable’s Reservation Service

Disney has secured a patent for a new search engine that will not highlight sites featuring pirated content in the search results. The search engine filters the results based on “authenticity,” so that illicit content will be more difficult to find. Disney and other companies have been unsatisfied with Google’s efforts to hide pirated sites. Disney’s new search technology also goes a step further by making the authentic trademark holder’s page rank higher than product reviews or Wikipedia entries. Continue reading Disney Creates a Search Engine That Filters Pirated Results

The Federal Trade Commission announced yesterday that game maker TinyCo agreed to pay $300,000 to settle charges that it violated children’s privacy rules by improperly collecting information. The company was accused of violating the Children’s Online Privacy Protection Act (COPPA). In a separate case, Yelp agreed to pay a $450,000 penalty for doing the same through its consumer review app. Both companies were charged with collecting personal info from children under 13 without parental consent. Continue reading Yelp and TinyCo Face Fines After Violating Children’s Privacy

California Governor Jerry Brown signed into law a new measure that bans businesses from preventing their customers from leaving negative reviews, especially online. Yelp and other sites have pushed anti-SLAPP (Strategic Lawsuits Against Public Participation) laws around the country to stop defamation lawsuits against their users who post negative reviews. California businesses can no longer force customers to waive their right to comment on their service, or they can face fines of up to $10,000. Continue reading California Law Protects the Right to Post Bad Reviews on Yelp

A new controlled study by eBay Research Labs examined search ads — the kind that have made Google the richest advertising company in the world — and learned that companies may be exaggerating the effectiveness of these ads. The study showed that consumers were no more likely to buy things from eBay after seeing search ads than they were prior to viewing the ads. Researchers further concluded that reviews, comments, and related digital data have lessened the power of advertising. Continue reading EBay Research Study Finds That Search Ads are Ineffective

Consumers are bombarded with marketing schemes on their social media sites, and they are growing wary of fake reviews and Facebook likes. A new survey found that marketers are more relaxed about online marketing techniques than consumers are. About 67 percent of consumers believe that hiding negative search results of a business or product is unethical and 71 percent of consumers think it is misleading to create fake accounts to leave positive reviews for businesses. Continue reading Survey Finds Consumers Skeptical of Social Media Marketing

Book fans are finding an online community in Goodreads.com, a social media site for discovery and sharing that already has 15 million members. The site has become immensely popular and is rivaling Amazon.com as a new platform for promoting books. On Goodreads, users can post reviews and ratings publicly or privately within self-selected networks of online friends. Continue reading Book Readers Find Social Networking Home on Goodreads