By
Rob ScottNovember 26, 2013
“Discover, shop, and express your style” is the slogan for Polyvore, an online global community that has created over 80 million collage-like “sets,” designed to give everyone a voice in shaping trends and influencing purchases. While it may not be a household name yet, the social network drives disproportionate amounts of social revenue. At 20 percent, it drives more social traffic than Pinterest (15 percent) and four times that of Twitter (5 percent). Continue reading Polyvore Drives More Social Traffic Than Pinterest and Twitter
By
Valerie SavranNovember 25, 2013
When Apple released iOS 7 in June, the company incorporated a proximity-based service called iBeacon that is now being used in retail stores. Mobile retail app developer Shopkick recently announced a service called ShopBeacon that uses iBeacon technology to track customers when they enter and move around the store, and allows the business itself to interact with the customers as they shop. ShopBeacon’s first official trial partner is Macy’s. Continue reading Macy’s is First Major Retailer to Use Apple’s iBeacon Tech
By
Cassie PatonNovember 22, 2013
Google is now offering a prepaid debit card that can be used in stores and at ATMs. Using Google Wallet, consumers will be able to access funds just like they would with a regular debit card. The Wallet Card will be accepted wherever MasterCard is accepted, and is free without any monthly fees. The card will also provide Google with consumer information like what was purchased and for how much — even the name and address of the consumer would be recorded. Continue reading Google Unveils New Prepaid Debit Card Using Google Wallet
By
Rob ScottNovember 19, 2013
Google is opening temporary showrooms in six U.S. cities to display and promote its latest gadgets. Consumers can visit the holiday-themed pop-up stores, dubbed “Winter Wonderlabs,” to check out devices such as the Nexus 7 tablet, Google’s Chromebook laptops and the digital TV receiver Chromecast. The Winter Wonderlab in Canoga Park opened over the weekend. Additional locations include Chicago, New York City, Sacramento, Washington DC, and Paramus, NJ. Continue reading Wonderlabs: Google Promotes Devices in Pop-Up Showrooms
By
Rob ScottNovember 18, 2013
Sony sold more than one million units of the new PlayStation 4 on the first day of the highly anticipated video game console’s availability. Fans lined up outside retailers such as GameStop Friday evening, while Best Buy and Amazon reported on their websites that initial inventory had sold out. Some stores had only enough supplies to fill pre-orders, which left a number of consumers empty-handed. Sony projects it will sell five million units by March. Continue reading Sony Sells One Million PlayStation 4 Consoles on First Day
By
Valerie SavranNovember 11, 2013
Having an efficient supply chain used to be enough for retailers to be successful (think Walmart). And with the advent of advanced analytics, it became possible for companies to suggest products or to provide add-ons (think Amazon). However, these techniques may become obsolete, as 3D printing and robotic manufacturing take over centralized production. It is not likely that a single company will capitalize on this, for we are now entering the ascendancy of design. Continue reading 3D Printing: Mass Market Retail May Be in Serious Trouble
By
Rob ScottNovember 7, 2013
DISH Network announced that its Blockbuster subsidiary will close approximately 300 remaining U.S.-based retail stores and its DVD by mail distribution operations by January 2014. The Blockbuster By Mail service will end mid-December. Blockbuster has recently divested itself of U.S. and international assets, including operations in the UK and Scandinavia. However, DISH plans to continue its support of Blockbuster’s domestic and international franchise operations. Continue reading Blockbuster to Shutter U.S. Stores and DVD by Mail Services
By
Rob ScottNovember 7, 2013
Gamers have opted to hold off on purchasing some high-profile games until Sony and Microsoft release their next-gen consoles. The PlayStation 4 is scheduled to launch November 15 and the Xbox One will be available November 22. Although consumers are showing hesitation ahead of the new hardware launches, Activision Blizzard has shipped $1 billion worth of “Call of Duty: Ghosts” to retailers worldwide. “Call of Duty: Black Ops II” earned $1 billion in 15 days when it was released last year. Continue reading Activision Ships $1 Billion Worth of New ‘Call of Duty’ Game
By
Cassie PatonNovember 5, 2013
The first of Amazon’s original series will debut this month, and the selection process by the retail giant for determining which shows made the cut is unlike any traditional decision-making most networks go through. Amazon is minimizing risk by assessing data outlining early viewership for a group of pilot episodes, and “Alpha House,” a political comedy written by “Doonesbury” comic strip creator Garry Trudeau and featuring John Goodman and Bill Murray, was the biggest hit. Continue reading Amazon to Release First Original Series for Video Streaming
By
Valerie SavranOctober 29, 2013
Musical acts looking to attract greater attention around the time of an album release are opening “pop-up” stores, which are temporary venues that seem to surface out of nowhere. They most often are constructed in an urban location, typically in an already existing retail store of some kind, and sometimes close after only 24 hours. Various artists, such as One Direction and Bob Dylan, have recently used pop-up stores to promote music and sell merchandise to fans. Continue reading Musicians Using Pop-Up Stores to Generate Buzz for Albums
By
Valerie SavranOctober 28, 2013
According to Piper Jaffray’s 26th semi-annual teen market research report, Twitter is now a more important social network than Facebook for many teens. The report suggests that 26 percent of teenagers call Twitter their most significant social media site, while 23 percent claim their most important site to be Facebook, down from a high of 42 percent. However, Twitter is not without competition; the photo-sharing site Instagram, for example, is also doing well amongst teens. Continue reading Twitter Now More Popular Than Facebook Amongst Teenagers
By
Cassie PatonOctober 25, 2013
In an effort to encourage more digital movie sales, Sony’s new initiative, Vudu Extras+, is letting people who buy movies via Walmart’s online video service share extras like behind-the-scenes footage on Facebook and Twitter. The idea is that if added bonus content is available, people will be willing to pay for it — and happy to share. Sony says 40 percent of people who buy Blu-ray discs usually watch the extras, which is reason enough to offer this new option. Continue reading Sony Launches Shareable Extras to Inspire Movie Purchases
By
Rob ScottOctober 17, 2013
A study by Nanigans, one of the largest buyers of Facebook ads, indicates that mobile ads on Apple’s iPhones generate 1,790 percent more ROI than mobile ads on Android devices. The study, which looked at more than 200 billion ads on Facebook with a focus on retailers, suggests that mobile advertising on Android actually costs more than it returns. The study also notes that Facebook’s desktop ads over the past year experienced a 375 percent increase in click-throughs and 152 percent jump in overall ROI. Continue reading New Study: Facebook Ad Profit Higher with iOS than Android
By
Rob ScottOctober 11, 2013
Amazon launched a new service this week that helps streamline transactions between online merchants and customers. “Login and Pay with Amazon” allows online businesses to implement a login/pay system using existing Amazon accounts so that customers can easily go from browsing to buying using their Amazon account information. Not to be outdone, PayPal announced an upgrade to its mobile app called Payment Code that interacts with existing barcode scanners and PIN pads. Continue reading Login and Pay with Amazon: Potential Competition for PayPal?
By
Rob ScottOctober 3, 2013
Facebook announced a new ad service this week that addresses the problem of neglected mobile apps. The service enables companies and developers to distribute targeted ads that remind consumers to open apps on smartphones that have been downloaded, but are rarely used. Facebook hopes to generate new revenue by targeting mobile app neglect. The company has already built a business to help companies get their apps discovered and downloaded; its app discovery ads have 145 million downloads. Continue reading Facebook Targets Neglected Mobile Apps with New Ad Service