Facebook announced that its autoplay video advertisements will be called Premium Video Ads. Beginning in late April, the marketing tool will deliver 15-second video clips into users’ feeds that will play automatically. According to a Facebook rep, the social media giant wants “to create a captive, but not interruptive experience.” Similar to videos on Instagram, the ads are activated when scrolled over, but audio does not play unless a user clicks on the ad. Facebook will test every video prior to approving them. Continue reading Facebook Plans to Roll Out its Premium Video Ads Next Month

During a Q&A session at the Morgan Stanley Technology, Media and Telecom Conference in San Francisco yesterday, HBO CEO Richard Plepler indicated that the company has considered offering a standalone version of its HBO GO service. However, the prospect of offering broadband-only distribution will depend largely on demand, and only a small percentage of subscribers currently use HBO GO. The traditional model is still working for the premium channel, which reported subscriber gains of 2 million in 2013. Continue reading HBO Chief Exec on a Standalone Version of HBO GO Service

The Institute of Electrical and Electronics Engineers (IEEE) suggests that 85 percent of tasks in an average person’s daily life will include game elements by 2020. Gamification is already being integrated into social media, data collection, the healthcare industry and more. Social media sites including Foursquare, Yelp and Facebook are incorporating game and reward features. For example, they encourage users to check into restaurants by rewarding them with badges and titles, such as “mayor” of a restaurant. Continue reading IEEE Predicts That Our Daily Lives Will Be Gamified by 2020

Pandora is starting a new advertising service that would allow political organizations and candidates to target the majority of the Internet radio service’s listeners based on their likely voting preferences. Pandora is doing this by comparing election results with subscribers’ ZIP Codes and musical preferences. Then Pandora is labeling subscribers’ political preferences based on their musical taste, and if an artist is more popular in a largely Republican or Democratic area. Continue reading Pandora Aims to Build Ad Revenue Based on Voting Patterns

As Netflix and similar online streaming services gain in popularity, premium channels like HBO and Showtime are seeing a decline in paying viewers. A new report from researcher NPD Group reveals that the number of household subscribers to pay TV channels has dropped by 6 percent over the past two years, while streaming subscription services have increased by 4 percent. Many see this change as part of the migration from the expensive bundled options of cable. Continue reading Are Premium Channels Losing Customers to Streaming Sites?

While it is unclear if Amazon will release an Android-based gaming device besides the Kindle tablet, the company has been creating tools aimed at making game developers successful across Amazon’s various app platforms. The company launched its updated portal for app and game developers, and has been investing in tools for developers to create more Android games. Amazon now features more than 100,000 apps in its Android Appstore, a significant increase from one year ago. Continue reading Amazon Dedicates Resources to Draw Mobile Game Developers

A new app from Samsung was developed with the intention of keeping drivers off their phones while behind the wheel. Startling statistics indicate that text messaging while driving makes you 23 times more likely to get in an accident. More startling yet is that more than 77 percent of young American adults believe they’re able to text while safely driving. To combat that, Samsung’s new Android app, “Eyes on the Road,” turns not texting into a game with tangible rewards for safe driving. Continue reading Gamification: Samsung App Rewards Drivers for Not Texting

“Content without strategy is a home movie,” said David Tochterman, head of digital media for Innovative Artists, a bi-coastal talent agency. “And all of us on this panel are investing our time not just in good content, but the strategy to make it successful.” The panel he was referring to was a Digital Hollywood focus on how today’s multitude of media platforms has significantly changed the content game — from development and production to marketing and distribution. Continue reading Digital Hollywood: Content Strategies for Multiple Platforms

Through their San Jose-based startup InVisioneer, TiVo co-founders Michael Ramsay and Jim Barton are reportedly getting ready to release a new TV companion device called QPlay, designed to blend video discovery and curation with smart TV functionality. According to a recent FCC filing, QPlay connects to TVs through HDMI and, similar to Chromecast, relies on an iPad for Wi-Fi set-up and device interaction, rather than a remote control. Continue reading TiVo Co-Founders Plan Launch of QPlay TV Streaming Device

Warner Bros. launched Warner Archive Instant in April, offering rare and hard-to-find movies and TV shows online. The $9.99 per month service streams content from Warner Bros., MGM, RKO, Allied Artists and others. Last week, the studio announced a new iPad app for the service. Many of the titles are available for streaming to HDTVs in 1080p via an iPad or Roku player. The entire Warner Archive Instant collection is also now available with closed captioning. Continue reading Warner Archive Instant Adds iPad App and Closed Captioning

Just in time for the holidays, Google announced on Tuesday that it is supporting 10 new apps for its $35 Chromecast media streaming dongle that plugs directly into a television’s HDMI slot. The new apps come from Avia, BeyondPod, Plex, PostTV, Red Bull.TV, RealPlayer Cloud, Revision 3, Songza, VEVO and Viki. Chromecast, which debuted in July, now has 17 apps available for streaming content. Users can select the video apps on a phone or tablet to view content on their TV. Continue reading Google Chromecast: 10 New Streaming Apps for the Holidays

Time Warner Cable is marketing a stripped-down, low-cost bundle ($29.99 per month) that includes HBO and a limited number of broadcast TV channels. The new package is targeting viewers who are not interested in paying for a traditional tier of cable channels. The “Starter TV with HBO” package features about 20 channels including local broadcast networks. The special pricing is available for the first 12 months, but does not include set-top box fees or other charges. Continue reading Time Warner Cable Offers $29.99 Bundle: HBO and 20 Channels

There has been a great deal of speculation in recent months regarding Beats Music, the new streaming service from the makers of Beats by Dr. Dre headphones, that intends to take on Spotify and others. Most reports had indicated the launch date was being pushed beyond 2013, but little was known about the service or its status. Now it looks like the target launch is January. Newspaper ads are appearing that simply read “coming soon” and a blitz of TV ads are expected. Continue reading Beats Music: New Streaming Service Set for January Launch

YouTube is reportedly planning to launch its premium on-demand music service later this year, according to sources. The service, similar to Spotify, but including video, is designed for mobile music listeners. It is expected to offer a tiered approach, with an ad-supported free component and a premium option that includes unlimited access to a catalog of songs similar to the All Access subscription service available via Google, YouTube’s parent company. Continue reading YouTube Could Launch its On-Demand Music Service This Year

Sources confirm that Comcast, the nation’s largest cable operator with nearly 22 million video subscribers, plans to expand from renting to selling major studio movies directly through its cable boxes by the end of the year. Comcast will join streaming services such as iTunes and Vudu in offering the option to purchase titles in an evolving new window known as “early EST.” While viewers typically pay about $5 to rent a movie through VOD, digital purchases run $15-$20. Continue reading Cable Operator Comcast Has Plans to Sell Hollywood Movies