In addition to its Winter Olympics coverage across television, Web and mobile, NBC is also capturing some of the action from Sochi in 4K resolution. However, since the distribution infrastructure is not in place for Ultra HD broadcasts and only a small number of consumers own UHD TVs, the network is shooting limited 4K content for demonstration purposes only. NBCUniversal’s parent Comcast has scheduled invitation-only viewing parties in Washington DC, San Francisco and Philadelphia. Continue reading Olympics: NBC Shooting Select Events in 4K for Demo Purposes