The summer Olympics are coming to a theater near you, courtesy of NBCUniversal and AMC Theatres. NBC will extend daily live coverage of the 2024 Paris Olympics events to 160 AMC locations nationwide, from July 27-August 11. Tickets will be available for purchase through AMC and Fandango this summer. Excluding opening and closing ceremonies, select daytime hours of the NBC network’s coverage will be telecast live to the big screens as they unfold in Paris. A 2024 Paris Olympics promotional trailer will begin running in AMC Theatres beginning March 29. Continue reading NBC Teams with AMC to Bring Live Olympics to the Big Screen

The NFL playoffs coupled with heavy streaming and the return of scripted broadcast programming sent January television viewership to a four-year high, according to Nielsen’s The Gauge, which charted a 1.4 percent viewership increase year-over-year — described as noteworthy in a month in which the NFL playoffs typically drive viewership higher. January 2024 included three of the top 10 highest-viewership TV days since The Gauge debuted in May 2021. YouTube continued its streaming dominance for the twelfth consecutive month, with 8.6 percent of January TV streaming viewership, according to The Gauge. Netflix was number two at 7.9 percent. Continue reading Nielsen: TV Viewership Hits Four-Year High Led by YouTube

In 2023, U.S. audiences streamed the equivalent of 21 million years of video, according to Nielsen, which says that’s a record, surpassing by 21 percent the 17 million years’ worth of video streamed in 2022. Apple TV+’s “Ted Lasso” was the most streamed original, while “Suits” was the most-streamed show in a single year. Its 57.7 billion viewing minutes on Netflix and Peacock surpassed “The Office,” which generated 57.1 billion viewing minutes on Netflix in 2020. According to Nielsen’s Gracenote, “audiences had 90 different streaming services to choose from at the end of last year, up from 51 at the start of 2020.” Continue reading Nielsen: 21 Million Years Worth of Video Was Streamed in 2023

Consumer Technology Association VP of Marketing & Communications Melissa Harrison moderated a CES discussion about the evolution of the connected TV (CTV) from the point of view of marketers. Hisense USA Senior VP of Brand Marketing David VanderWaal noted the pandemic’s impact on TV viewership. “In 2020, 47 percent of people reported watching movies on TVs; in 2023, it’s now 64 percent,” he noted. “More people want to have big screen entertainment.” At digital marketing firm The Trade Desk, Executive VP and CMO Ian Colley reported that 2023 was the “tipping point” for more people watching streaming rather than linear TV. Continue reading CES: Marketers on the Future of the Connected TV Ecosystem

Comcast is now making Xumo Stream Boxes available to its Xfinity broadband customers. New customers can get one Xumo Box for a $15 activation fee and no monthly charge. Additional units will be billed at $5 per month, the company says. The Xumo Stream Box comes preloaded with hundreds of streaming apps. In addition to NBCUniversal’s Peacock streaming service, popular favorites like Disney+, Hulu, Max, Netflix, Amazon Prime Video and YouTube are on the menu. Free ad-supported streaming TV (FAST) channels are also packaged in, with 20 options from Xfinity Stream and more than 300 from Xumo Play. Continue reading Comcast Makes Its Xumo Boxes Available for One-Time Fee

Some of the nation’s biggest streaming services have banded together to form a trade group, the Streaming Innovation Alliance, that will lobby at federal and state levels for policies that support their goals. Early members include Max, Netflix, Paramount+, Peacock, The Walt Disney Company, TelevisaUnivision, ViX, BET+ and the MPA. Signing on as advisors are Washington D.C. veterans Fred Upton, who headed the House Energy and Commerce Committee, and Mignon Clyburn, once acting chair of the FCC. The creation of the trade group comes as new online regulations loom. Continue reading Streaming Giants Form Trade Group as New Regulations Loom

Warner Bros. Discovery’s streaming platform Max will soon introduce 24/7 live news from CNN as part of an open beta in the U.S. that will experiment with new features and content while seeking feedback from subscribers. CNN Max plans to launch on September 27 with programming from CNN US, CNN International and original programming produced for Max. News programming and original series will be available across all Max packages, which includes Max With Ads, Max Ad-Free and Max Ultimate Ad-Free. The beta test will be evaluated and fine-tuned “before being rolled out more broadly,” according to WBD. Continue reading Max Will Offer CNN News Content for Its Streaming Audience

Linear TV viewership fell below 50 percent for the first time in July, according to Nielsen’s The Gauge, which tracks total broadcast, cable and streaming consumption via television. Among total TV viewership, broadcast and cable accrued record low shares of 20 percent and 29.6 percent, respectively, representing a linear television total of 49.6 percent. Combined, it still topped TV set streaming viewership, at 38.7 percent, a 2.9 percent increase from June and that month’s streaming record-high share. YouTube (not including YouTube TV) was again the top streamer with a 9.2 percent TV share, up 5.6 percent versus June. Continue reading Linear TV Viewership Dips Below 50 Percent for the First Time

As expected, Spotify unveiled its first premium subscription rate hike in 12 years after mounting pressure from the music industry and musicians — and as competing services hiked their rates. A premium Spotify streaming subscription in the U.S. will now cost $10.99 per month, a $1 increase. Now the largest paid music service in the world, with about 210 million subscribers, Spotify is also raising rates in some 50 additional markets, including Canada, parts of Europe and Asia, South America and Australasia. Existing customers are getting one month’s notice before the new rates kick in. Continue reading Spotify Announces Anticipated Price Hikes for Subscriptions

NBCUniversal has plumbed its vaults to fuel nearly 50 new FAST channels launching in July on Amazon Freevee and the new Xumo Play joint venture from NBCU parent Comcast and Charter Communications. The lineup, taken from NBCU’s Television and Streaming and Global Distribution libraries, includes verticals for “Saturday Night Live,” “Top Chef,” “Keeping Up with the Kardashians” and “The Real Housewives,” as well as Spanish-language programs from Telemundo. There are also nostalgia channels featuring “The Lone Ranger,” “Little House on the Prairie” and “Murder, She Wrote,” and genre-based streams of comedy, criminality and monsters. Continue reading NBCUniversal to Introduce Dozens of FAST Channels in July

Vizio has added a new discovery feature, Content Connections as part of its WatchFree+ service and smart TV interface. NBCUniversal’s Peacock has climbed aboard as the platform’s first Content Connections partner. With Content Connections, users can move seamlessly from Vizio’s FAST environment, WatchFree+, to services available through paid subscription. The Peacock Preview channel will let consumers with Vizio smart TVs have free access for a three-week period to select episodes from more than 16 Peacock series. Content Connections will serve viewers with “intuitive messages” directing them to participating platforms’ streaming apps. Continue reading Peacock Signs Up for Vizio’s WatchFree+ Discovery Feature

Streamers will have a major presence at the TV Upfront presentations to advertisers in New York this week. Research firm Antenna says nearly 25 percent of domestic customers of Disney+, Netflix and Max opted for reduced-price, ad-supported subscriptions in February, while more than half the customers for Hulu+ and Peacock opted for the same. Antenna CEO Jonathan Carson said that “given the choice, Americans are choosing ads,” which is good news for marketers, who were initially concerned that the shift from cable to a la carte subscription streaming would edge out advertising. Continue reading Ad-Supported Streaming Tiers Vie for Piece of the Upfront Pie

NBCUniversal unveiled four new ad formats that brands can use to reach Peacock Premium subscribers, including in-show shopping opportunities that leverage artificial intelligence. At its IAB NewFronts presentation, the company demonstrated Must ShopTV, which lets viewers buy products featured in Peacock content, such as the cookware and utensils featured in “Top Chef.” Peacock is working with KERV Interactive, which uses an algorithm trained to tag shoppable products with an onscreen QR code that viewers can snap on a mobile device to buy items using payment information saved to the Peacock app. Continue reading Peacock Introduces New Ad Formats Including ‘Must ShopTV’

Peacock struck a deal with Meta Platforms that will allow its subscribers to view movies, TV shows and sports in virtual reality on Meta Quest 2 and Meta Quest Pro headsets. That includes MLB and NFL games, “all in VR on your own giant, personal screen.” VR will be available to all Peacock subscribers, starting with the ad-subsidized $4.99 per month Premium tier, but those who sign-up with a qualifying Quest 2 or Quest Pro before April 11, 2024 will be eligible to receive Peacock Premium for 12 months at no additional cost. Those who had qualifying Meta headsets registered on or before April 11, 2023 will be eligible for three free months of Peacock Premium. Continue reading Peacock Now Streaming VR Content on Meta Quest Headsets

Peacock is adding a new “Watch With” feature that lets fans watch special episodes with their favorite personalities, including live commentary, real-time reactions and live Q&A it says will be unfiltered. Watch With debuts with “Bel-Air” stars Jabari Banks and Olly Sholotan on February 24 at 9:00 p.m. ET, immediately following the show’s Season 2 premiere. Peacock will also add the feature to the live song contest “Eurovision” with host Johnny Weir and “The Real Housewives Ultimate Girls Trip” with stars Candiace Dillard Bassett and Marysol Patton, with more to come. Continue reading Peacock ‘Watch With’ Feature Adds Split-Screen Interactivity