Facebook Unveils Three New Ad Units: Polls, Playable, AR

Facebook announced plans to release three new ad units under the banner Advertising You Can Play With: polls, playable ads (both in the mobile News Feed), and, last, AR ads that will debut in beta in the fall. Playable ads, first shown at the ChinaJoy gaming conference in August 2018, allow users to install and try apps before buying them. AR ads have been in a test phase, with select advertisers, since Facebook revealed them at its F8 developer conference in 2018. All three products emphasize interactivity. Continue reading Facebook Unveils Three New Ad Units: Polls, Playable, AR

Facebook Plans Section in Its Mobile App Called News Tab

Facebook is working on a publishing initiative called News Tab that will deliver news content partly curated by a team of editors to the social platform’s mobile app. The Silicon Valley company, which has primarily relied on algorithms to select news stories, plans to hire a team of experienced journalists to serve as editors and launch a test version of News Tab by the end of this year. “Our goal with the News Tab is to provide a personalized, highly relevant experience for people,” said Campbell Brown, head of global news partnerships at Facebook. Continue reading Facebook Plans Section in Its Mobile App Called News Tab

Facebook Ad Campaigns to Carry Movie Reminders, Times

Facebook is introducing two new features in the U.S. and U.K. that will allow entertainment studios to post movie reminders and showtimes as standard components for ad buys on the platform’s News Feed. There will be no additional cost to include the new information. Since interest in many films is generated early when trailers and ads first appear, Facebook believes movie fans would be greatly served with reminders when those films hit theaters. Users tap the “Interested” button on the movie’s Facebook ad to register for the reminder. The notification arrives when the film launches, and includes a link for showtimes and purchasing tickets. Continue reading Facebook Ad Campaigns to Carry Movie Reminders, Times

Facebook’s Instagram Working on Effort to Step Up Security

Since 2016, Facebook has referred questionable posts to fact-checking teams at news organizations to determine if they contain misinformation. Now, Instagram (owned by Facebook), has started a similar policy, using image recognition to identify posts with possible misinformation. Those posts are then sent to Facebook’s fact-checkers for review and if determined problematic, they’re no longer recommended on the Explore tab or hashtag pages. While the posts are not removed and remain in users’ main feeds or Stories carousels, Instagram is introducing a new policy to remove accounts after repeated violations.

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Facebook Using Artificial Intelligence to Reduce Bias/Abuse

At this week’s annual Facebook F8 developer conference in San Jose, California, company CTO Mike Schroepfer discussed the progress being made by internal teams dedicated to reducing the spread of misinformation, hate speech, and abuse on the social platform using various artificial intelligence techniques. In the course of a single quarter, according to Schroepfer, Facebook takes down more than a billion “spammy” accounts, more than 700 million fake accounts, and tens of millions of items containing violent content or nudity.

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Facebook Unveils First Design Changes to Enhance Privacy

Under the dark cloud of various privacy-related scandals, Facebook chief executive Mark Zuckerberg announced the first of a series in design changes meant to shift the social media platform away from town square-style communication and toward more direct, private communication between users and groups. On Tuesday at Facebook’s annual developer conference, the company showcased a redesign of its mobile app and desktop site, both of which add new features to promote group-based communication rather than a focus on the News Feed.

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Facebook to Launch a Dedicated News Tab With Publishers

Facebook wants to team with the news industry to create a tab in its app devoted to publishers’ content. In a conversation with Axel Springer SE chief executive Mathias Döpfner, Facebook chief Mark Zuckerberg explained the plan is in its early stages, and that he doesn’t want to build it without input from publishers. He compared the proposed news tab to the Watch tab that aggregates video from publishers, some of which do so exclusively for the platform. He also suggested that Facebook would pay publishers to ensure high-quality content. Continue reading Facebook to Launch a Dedicated News Tab With Publishers

Three Tech Giants Experience Outages, Glitches This Week

Computer systems at Facebook, Google and Apple went offline temporarily when all three companies experienced a coincidental array of tech glitches. Facebook experienced a daylong outage that the company blamed on a server configuration error. The outage affected the Facebook app, photo-sharing app Instagram and WhatsApp messaging service. At Alphabet’s Google, services such as Gmail experienced a series of problems that reportedly resulted from engineers tweaking an internal storage service. In addition, some Apple iCloud services were affected for more than four hours yesterday. Continue reading Three Tech Giants Experience Outages, Glitches This Week

Mark Zuckerberg States Intent to Upend Facebook’s Basics

Mark Zuckerberg, who runs Facebook, Instagram, WhatsApp and Messenger, stated his intent to focus on private and encrypted communications that can be deleted after a certain amount of time. This new goal is opposite the originally stated purpose of Facebook, which was built around public posts in what he said would resemble a digital town square. Zuckerberg said the first step towards this new goal for Facebook would be to integrate Instagram, WhatsApp and Messenger, to enable cross-application messaging. Continue reading Mark Zuckerberg States Intent to Upend Facebook’s Basics

LinkedIn Launches Beta of Its Live Video Broadcast Feature

Microsoft’s LinkedIn is the latest social platform to pursue the growing popularity of online video. The network, now touting nearly 600 million global users, is launching a live video feature that allows individual users and organizations to broadcast video in real-time to select groups or the LinkedIn community. “LinkedIn Live” will initially be offered as an invite-only beta test in the U.S. with plans for a contact form in upcoming weeks for others interesting in trying the new feature. LinkedIn is partnering with several developers of live streaming services to help creators produce more polished video content. Continue reading LinkedIn Launches Beta of Its Live Video Broadcast Feature

Facebook Expands Its Takedown Powers Over Fake Content

Facebook has changed its policy to make it much easier to take down fraudulent pages and groups, in its efforts to suppress fake news and propaganda. Up until now, a troll has been able to create multiple fake pages and Facebook has had to close each page or group individually. Facebook stated, it “may now also remove other Pages and Groups with similar names that are maintained by the same person, even if that specific Page or Group has not met the threshold to be unpublished on its own.” Continue reading Facebook Expands Its Takedown Powers Over Fake Content

Facebook Messenger Tests ‘Watch Videos Together’ Feature

Whether it involves movies, sports events or in-the-moment activities — sharing the experience with friends can make it more enjoyable. This is what Facebook is reportedly testing with its “Watch Videos Together” feature. This feature includes the ability to watch a video within a Messenger group chat while simultaneously commenting, discussing and joking about it. Earlier this year, Facebook launched its Watch Party. Facebook is now potentially expanding its concept of the Watch Party to Messenger, the popular instant messaging app and platform. Continue reading Facebook Messenger Tests ‘Watch Videos Together’ Feature

Facebook Growth Slows in Early Stage of its Shift to Video

Facebook recorded lower Q3 revenue than expected, the result said chief executive Mark Zuckerberg of “an unsteady transition” from News to more popular but less profitable Stories, which allows users to build photo/video montages that disappear after 24 hours. The company relayed that the transition’s early stage will be marked by higher costs, including more investment in 2019, and continued slow growth. Investors took the news in stride, unlike the July earnings report that resulted in a stock price plummet. Continue reading Facebook Growth Slows in Early Stage of its Shift to Video

Facebook Gives HTML5 Another Shot for its Instant Games

Although its first experiences with HTML5 were just short of disastrous, Facebook is now using it again to expand Instant Games to developing countries via Facebook Lite and to interest communities via Facebook Groups. Because smartphone processing power and mobile browser app technology have improved, HTML5 is now able to support more complicated games, and Instant Games can launch in a mobile browser or directly into Groups. Currently, 90 million people take part in 270,000 Facebook Groups about gaming each month. Continue reading Facebook Gives HTML5 Another Shot for its Instant Games

Advertisers Charge Facebook Hid Metrics Error for One Year

Advertisers filed suit in a federal district court in California charging Facebook with knowing about a measurement error a year before acknowledging it in 2016. Facebook admitted that it had been overstating the average time users spent watching videos then, but the suit claims that the company knew about the error in 2015. The error also impacted U.S. newsrooms, which laid off reporters in order to prioritize video over written stories. In fact, in 2015, Facebook began putting its Live videos higher up in News Feed. Continue reading Advertisers Charge Facebook Hid Metrics Error for One Year

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