Premium Twitter Blue Now Available in U.S. and New Zealand

The premium service Twitter Blue is opening to users in the U.S. and New Zealand, after having launched this summer in Australia and Canada. The Blue program is available for $2.99 per month on iOS, Android and the web. Blue subscribers gain a range of features, including the ability to undo tweets within 30 seconds of posting, categorizing saved tweets into topical bookmark folders, using a reader mode for turning threads into easy-reading text, and adding a custom range of app icons. Additional features available only to iOS users include mobile color themes, a customizable navigation bar, and the ability to pin conversations.

The company has also integrated popular newsfeed functionalities of Scroll and Nuzzle. In May, Twitter acquired Scroll and promptly shut its Nuzzle app, which synced with Twitter Lists so the most-shared articles display at the top of the feed. Scroll provided access to an aggregated list of news outlets, presented in a clutter-free environment that minimized ads.

In a blog post for Blue, the ad-free reading list available to U.S. desktop and iOS users includes: The Washington Post, Los Angeles Times, USA Today, The Atlantic, Reuters, The Daily Beast, Rolling Stone, BuzzFeed, Insider and The Hollywood Reporter —  a list “which could, in itself, make it worth the $3 per month, depending on your reading habits,” writes Social Media Today.

Twitter says Blue subscribers will get early access to new features being tested. For now, that includes not only the pinned conversations for iOS, but also video uploads of up to 10-minutes rather than the standard 2 minutes for non-subscribers. Right now, the longer video uploads are enabled only for Blue desktops users.

According to Sensor Tower, Twitter brought in only $600 in Canada in the first half of September from combined Super Follows and Twitter Blue subscriptions. While that’s not much, Social Media Today notes that Twitter doesn’t need huge numbers to make Blue a hit since only 1 percent of users paying the monthly fee would total more than $6 million each month.

Twitter Expands Its Subscription Service to News Articles, The New York Times, 11/9/21
Who’s the Target Market for Twitter Blue?, Bloomberg, 11/11/21

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