Roku Makes it Simpler for Publishers to Offer Video Channels

Through an update to the Roku Direct Publisher Platform this week, Roku introduced new tools designed to make it easier for publishers to deliver streaming video content via Roku media players without the need to write any code. Creators merely go through a few steps in order to create a video feed and make their channel go live on Roku. The platform is also supported by Brightcove, JW Player, Kaltura and Ooyala. Roku, which currently touts more than 10 million monthly active users, is expanding its advertising options by offering to address video ad sales for publishers. Continue reading Roku Makes it Simpler for Publishers to Offer Video Channels

Publishing Giant Condé Nast Buys Niche Music Pub Pitchfork

Pitchfork, founded in 1995, made a big name as a small independent music website and quarterly magazine that was an outsized tastemaker in the arena it served. The site’s lengthy reviews took independent music and its practitioners seriously, making it the benchmark for fans, college radio stations and concert venues. Now, Pitchfork Media, the company behind the website and magazine, has been acquired by publishing behemoth Condé Nast for an undisclosed sum, effective immediately. Continue reading Publishing Giant Condé Nast Buys Niche Music Pub Pitchfork

Beats Creates Playlists Based on Your Mood, Location, Friends

A new streaming service, Beats Music, is hitting the market in a new AT&T subscription model that will bundle it with smartphone data service, and offer it to as many as five users on the same plan. It will also stand alone as an app for smartphones with free and paid versions, available next week. Beats comes at a time when music lovers have the option to stream, download or listen to the radio, and the streaming market in particular is saturated with endless options of services. Continue reading Beats Creates Playlists Based on Your Mood, Location, Friends

Social Media: MTV Video Music Awards Scores Highest-Ever Audience

  • Despite having no host on Sunday, MTV’s 2011 Video Music Awards ramped up audience engagement through social media.
  • MTV delivered pictures and videos to their audience in realtime through their second screen application and social media channels.
  • Fans could track what celebrities were tweeting about, and who was tweeting the most. The application also showed which celebrities and content generated the most buzz. (Celebrities who did not tweet during the event could have missed out in a big way.)
  • The awards program scored its highest-ever ratings, pulling in 12.4 million viewers. “Not only was this year’s show the most-watched in the history of the Video Music Awards’ 27-year history,” reports Rolling Stone, “but it was also the highest-rated telecast in the 30-year history of the network.”