Premium Twitter Blue Now Available in U.S. and New Zealand

The premium service Twitter Blue is opening to users in the U.S. and New Zealand, after having launched this summer in Australia and Canada. The Blue program is available for $2.99 per month on iOS, Android and the web. Blue subscribers gain a range of features, including the ability to undo tweets within 30 seconds of posting, categorizing saved tweets into topical bookmark folders, using a reader mode for turning threads into easy-reading text, and adding a custom range of app icons. Additional features available only to iOS users include mobile color themes, a customizable navigation bar, and the ability to pin conversations. Continue reading Premium Twitter Blue Now Available in U.S. and New Zealand

CES: Consumers Follow Brands That Align with Their Beliefs

At a CES 2021 panel, Insider Inc. chief marketing officer Jenifer Berman described a surge of “consumers that put their purchasing power behind brands that represent their beliefs,” such as racial equity and sustainability. She noted that, with the advent of the COVID-19 pandemic, brands shifted their messaging so as not to appear tone deaf. Nissan U.S. vice president and chief marketing officer Allyson Witherspoon reported that her company, for the first time, wasn’t trying to sell cars but instead to how to support consumers. Continue reading CES: Consumers Follow Brands That Align with Their Beliefs

Movie Studios to Advertise via Facebook’s New Video Ad Model

We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model

Verizon to Launch Public Beta of Cloud Platform This Year

Verizon is planning to roll out a public beta of its Verizon Cloud “Infrastructure as a Service” platform and cloud-based object storage in the fourth quarter of this year. Verizon Cloud, which includes two primary components — Verizon Cloud Compute (the IaaS platform) and Verizon Cloud Storage (an object-based service) — will target enterprises, mid-size companies and development shops. The launch will initially involve a few hundred new users per month. Continue reading Verizon to Launch Public Beta of Cloud Platform This Year