Mossberg and Swisher Leaving News Corp. for NBCUniversal

AllThingsD editors Walt Mossberg and Kara Swisher are leaving News Corp. at the end of the year, and have reportedly completed a deal with NBCUniversal for a news and conference business. Mossberg and Swisher will have majority control over the company while NBCUniversal and another unnamed investor will share one-third of the business, according to an unidentified source. Most of the current AllThingsD staff is expected to join the new holding company. Continue reading Mossberg and Swisher Leaving News Corp. for NBCUniversal

The Return of Cast Commercials: TV Stars Pitching Products

Recalling the golden age of radio and the early years of television, advertisers are once again embracing cast commercials — or advertisements featuring actors in-character promoting products and companies. NBCUniversal is lending its actors to promote the 2014 Jeep Cherokee. Likewise, ABC has done the same in the past year for Target commercials. The “editorial-styled” approach is thought to be a softer, more enjoyable sell for viewers. Continue reading The Return of Cast Commercials: TV Stars Pitching Products

Comcast Plans New Advertising Approach for Video On Demand

More television fans are turning to “catch up viewing” for their favorite TV shows. Although video on demand is increasing in popularity, TV outlets do not really benefit. Advertisers do not see a point in supporting TV episodes more than a few days after the initial air date. Comcast plans to experiment with allowing advertisers to place the same commercials on older streamed episodes of TV shows that are featured with current episodes. Continue reading Comcast Plans New Advertising Approach for Video On Demand

Bravo Uses New Facebook API to Enhance User Engagement

Bravo is one of the first networks to make use of Facebook’s new Keyword Insights API. Scanning private posts of the social networking site’s 100 million-plus users, Bravo is taking advantage of the feature — introduced in September — by running keyword searches during new episodes of the “Real Housewives” TV shows and using the data for social engagement during reruns. The reruns are referred to as the “social edition” versions, which include tweets and comments from the stars. Continue reading Bravo Uses New Facebook API to Enhance User Engagement

Intel in Talks to Hand Over its Internet TV Project to Verizon

Intel has invested heavily in its plan to stream television over the Internet, but securing access to channels has been a challenge. The company is reportedly now in advanced negotiations to sell all or part of its yet-to-be-launched venture to Verizon, according to a person familiar with the talks. Intel was originally hoping to launch its service by year’s end. Tech companies including Sony and Google have plans to launch similar services, but have encountered some of the same challenges as Intel. Continue reading Intel in Talks to Hand Over its Internet TV Project to Verizon

Cable Companies Consider Aereo-Like Services to Bypass Fees

In response to the ongoing legal battles involving startup Aereo and the potential disruption regarding pay TV, companies including DirecTV, Time Warner Cable and Charter Communications are reportedly considering the idea of capturing free broadcast TV signals to avoid paying significant retransmission fees, according to people with knowledge of the discussions. Major broadcasters have also stated they would consider a conversion to cable if Aereo stays in business. Continue reading Cable Companies Consider Aereo-Like Services to Bypass Fees

BBC News Partners with Twitter for In-Tweet Video Reports

BBC Global News announced a partnership with Twitter in which original video reports will be embedded in Twitter streams through the social media platform’s Amplify program. These videos, called BBCTrending, are being hosted by Anne-Marie Tomchak and will provide viewers with the news and memes circulating on social media, following a brief preview from a sponsor. “#BBCTrending” will be distributed to @BBCWorld’s 4.8 million Twitter followers. Continue reading BBC News Partners with Twitter for In-Tweet Video Reports

Hollywood Taking Extreme Measures to Keep Scripts Secure

Enhanced security designed to protect scripts is becoming a standard procedure in Hollywood. Filmmakers do not simply worry about piracy, but also about a script being posted online for people to prematurely lambast, potentially compromising success. The strict security measures apply to everyone, and even Hollywood veterans are subject to intense scrutiny before they are permitted to read a script about a potential blockbuster or the sequel to a smash hit. Continue reading Hollywood Taking Extreme Measures to Keep Scripts Secure

Broadcasters Want Supreme Court To Review Aereo Ruling

Television broadcasters intend to petition the U.S. Supreme Court to review the ruling from a lower court involving Aereo’s continued streaming of digital broadcast signals in the New York area, according to sources with knowledge of the case. October 15th is the deadline to file the petition. Broadcasters have achieved some court victories against another startup, FilmOnX, which provides a similar service. Meanwhile, Aereo announced its service will be available for Android devices later this month. Continue reading Broadcasters Want Supreme Court To Review Aereo Ruling

Comcast Deal Could Turn Twitter into TV-Watching Service

Comcast and Twitter announced a deal yesterday that will allow Comcast customers to access TV programs from Twitter messages related to specific shows. The two companies hope that the “See It” feature will eventually become an industrywide practice. While the feature will initially only be available for Twitter posts published by Comcast-owned channels, the companies are talking with distributors and channel owners about extending it to additional content. Continue reading Comcast Deal Could Turn Twitter into TV-Watching Service

Cable Operators Expand On-Demand to Compete With Netflix

Pay TV operators such as Comcast and Verizon FiOS are expanding their on-demand TV services. This is in response to Netflix, through which many users “binge” on a full season of programming in one viewing. Cable operators and media content companies differ on where they should distribute their on-demand content and are cautiously moving forward. A concern for many is the pricing structure if cable companies offer expanded on-demand services. Continue reading Cable Operators Expand On-Demand to Compete With Netflix

Fandango to Acquire Hollywood Movie Money in Quantum Deal

Online movie ticket service Fandango has entered an agreement to purchase Quantum Loyalty Solutions, a competitor that runs the popular Hollywood Movie Money gift certificate system. Studios often use Hollywood Movie Money to promote DVD and Blu-ray releases with tickets to theatrical releases. Fandango, which has been working on its own voucher system, generates revenue by processing online ticket sales and selling advertising on its site. Continue reading Fandango to Acquire Hollywood Movie Money in Quantum Deal

Interpublic Joins Broadcasters in Automated Ad-Buying System

Advertising giant Interpublic Group is joining television and radio companies to build and test an automated ad-buying system for TV and radio. The new system will take advantage of new technologies and give traditional advertising equal footing with digital advertising. Despite concerns regarding effects on pricing, the approach may also make ads more effective and more valuable. Some companies have already begun using similar systems in their advertising. Continue reading Interpublic Joins Broadcasters in Automated Ad-Buying System

YouTube Multi-Channel Network Sued By Music Association

The National Music Publishers Association (NMPA) has filed a lawsuit against Fullscreen, a multi-channel network of popular YouTube channels. The association claims that the company is using unlicensed music in its videos. Fullscreen serves more than 10,000 YouTube channels, including channels owned by Nintendo, Pepsi and Lexus. At the same time, the NMPA is forming an agreement in principle with Maker Studios for music licensing. Continue reading YouTube Multi-Channel Network Sued By Music Association

Hulu Owners Call Off Sale, Announce New Investment Plans

The three companies that mutually own Hulu announced on Friday that they would not be selling the video site, bringing an end to months of bidding and speculation. Instead, the current owners of Hulu — 21st Century Fox, Disney and NBCUniversal — explained that they plan to invest $750 million to compete against online video services such as Netflix and Amazon. Until Friday’s announcement, DirecTV with its $1 billion offer was considered by many to be the leading bidder. Continue reading Hulu Owners Call Off Sale, Announce New Investment Plans