More than 20 talent agencies and management companies are vying to represent some of YouTube’s biggest celebrities with the promise of growing these stars’ online audience and traditional media presence. Agents often negotiate endorsement deals, acting gigs, music deals and book deals. They can also help the young-adult and teenage stars navigate licensing contracts. YouTube stars have started attracting traditional media companies, and now traditional management companies. Continue reading YouTube Stars Hire Agents, Managers in Traditional Media Push

According to eMarketer, Google’s YouTube is projected to take in about $1.13 billion in video-advertising revenue this year, up 39 percent from $810 million in 2013. However, the digital video advertising segment in the U.S. is expanding (YouTube’s 18.9 percent share is down from 21.2 percent last year), and YouTube is not expected to increase its market share significantly over the next three years. YouTube is also somewhat limited in its ad potential due to the amount of user-generated and short content. Continue reading Growth in Digital Video Ad Market, YouTube Maintains Lead

Country music entertainer Garth Brooks has launched a new online music store called GhostTunes. Brooks is one of the few artists that has rejected iTunes and other electronic commerce methods that rely largely on individual track sales. Through GhostTunes, artists can sell their albums the way they want to at prices similar to those of iTunes. While Brooks made his first digital bundle available for just $29.99, millions of other songs are available, from performers such as Coldplay and Eminem.  Continue reading GhostTunes: Cloud-Based Digital Locker Alternative for Music

YouTube’s growth shows no signs of slowing, particularly for the top YouTubers and the multichannel networks (MCNs). Each month, the top video sharing platform attracts more than 1 billion viewers watching 6 billion hours of video. Other media companies are now trying to get a piece of YouTube’s audience and its projected $3.4 billion net global advertising revenue. DreamWorks Animation, Disney, Warner Bros., and others are making deals worth millions with MCNs. Continue reading Major Media Companies Look to Leverage YouTube Success

Over 70 million people watch e-sports over the Internet or on TV worldwide, estimates SuperData Research. ESL, Major League Gaming and other independent game leagues put on dozens of competitions per year. Game tournaments now sell out arenas in the same way that professional sports do, and top players receive incomes in the millions. Professional gamers are now granted visas, just as professional athletes are. And the success of the gaming industry is attracting advertisers worldwide. Continue reading Growing Success of E-Sports Draws Attention of Advertisers

Universal Music Group, largest of the major music labels, just closed an investment deal with Rockbot, a virtual jukebox service that provides music to bars, restaurants and other locations. Through Rockbot, businesses can play licensed music while customers use a mobile app to check in and interact with the songs. One perk is the ability for customers to vote on which music will be played. Rockbot expects to use the new funding to expand its reach throughout the U.S. Continue reading Rockbot: Universal Music Invests in Social Jukebox Service

According to a new study by comScore, U.S. consumers are now spending 52 percent of their time with digital media via mobile apps. Marking a significant shift, we are now spending more time on mobile apps than we are on desktop PCs and mobile Web surfing. The report indicates that mobile usage as a whole now accounts for 60 percent of our time with digital media, while desktop-based consumption accounts for 40 percent. Additionally, one-third of U.S. users download at least one app per month. Continue reading New First: Majority of Digital Media Accessed on Mobile Apps

In a new first, Google claims that it now processes an average of one million pirate link removal requests per day. Copyright holders are reporting more infringing search results and overloading Google with DMCA takedown notices in an effort to combat growing piracy. During the second quarter of this year, “Game of Thrones” episodes were downloaded from P2P networks worldwide nearly 299 million times. Australia, Brazil and the U.S. lead in the number of shows downloaded. Continue reading Piracy: Google Faces One Million Removal Requests Per Day

Nielsen reports that the number of hours people ages 12 to 17 watch traditional television has dropped seven percent in the last five years, indicating that teens watch less television than any other age group. Meanwhile, over 75 percent of this age group use Facebook and 25 percent use Instagram. Recent statistics have highlighted a shift in younger viewers’ habits from traditional television programming to digital short form content such as YouTube, Vine and Instagram videos. Continue reading Teens Shifting From Traditional TV Content to Online Videos

Spotify’s Artist in Residence Kyle McDonald created a new map feature known as Serendipity that shows when two people in the world are listening to a song at the same time. The interactive map plays a snippet of the song, which both users had to start within a tenth of a second of each other, and spins around to show the two users’ locations in the world. The new feature may help Spotify rise above other music streaming services, and make music a social experience once again. Continue reading Spotify’s New Serendipity Feature May Make Music Social Again

YouTube’s anticipated premium music service will likely cost $10 per month and be called “YouTube Music Key,” although the Google-owned company has yet to confirm. YouTube is already one of the biggest sources for free online music, but since it requires video, it has not taken the place of services such as Beats Music, Rdio or Spotify. The planned premium music service could change that by making the audio easier to access on mobile devices and providing an offline way to hear songs. Continue reading YouTube Music Key: Google’s Upcoming Subscription Service

AT&T plans to make LTE Broadcast technology available sometime next year. Also known as LTE Multicast, the technology is based upon evolved Multimedia Broadcast Multicast Service (eMBMS), which allows for content to be sent to a large number of subscribers simultaneously, leading to a more efficient use of network resources. AT&T plans to use Qualcomm’s 700MHz D and E Block spectrum that it acquired in 2011. Content delivery is expected to change dramatically with the new service. Continue reading AT&T Expects to Begin Deployment of LTE Multicast in 2015

The partnership to allow musicians to sell directly to Spotify users through BandPage has gone live. BandPage, a platform that allows artists to easily promote themselves and make money online, will enable exclusive offers from the artists directly to the fans. The offers will transcend typical merchandise and instead include secret shows, meet-and-greets, soundcheck parties and more. The service went live on Wednesday, and offers are already available to the public. Continue reading Spotify and BandPage Enable Direct Artist-Fan Engagement

The young comedians, musicians, and entertainers who made it big on YouTube, Vine, and other online platforms are changing the way audiences and entertainment companies define celebrity. Young adults and teens are watching more content online than ever before, and they have launched the careers of Vine stars and YouTube personalities, some of whom cross over into traditional media after gaining huge audiences. Teens also find online stars more relatable and engaging. Continue reading Online Stars a New Breed of Celebrity Among Young Adults

Each month, almost 100 million people use song-recognition app Shazam. Many shows and ads integrate Shazam to supply special offers or exclusive content. The app now plans to launch Resonate, a sales platform to help television networks monetize the viewers that use second screens while watching television. The platform aims to help network partners exert more control over the messages and content users receive when using Shazam while watching TV.  Continue reading Second Screen: Shazam Unveils Sales Platform for TV Networks