Documentarians, Trade Associations Debate Copyright Laws

One of the gray areas of the Digital Millennium Copyright Act (DMCA) is the exemption for filmmakers. Although documentary filmmakers are allowed to use small pieces of copyrighted films in some circumstances, many of them say the provision is unclear and can lead to confusion and uncertainty. In late 2017, the International Documentary Association, Kartemquin Films, Independent Filmmaker Project, University of Film and Video Association and others asked the U.S. Copyright Office for clarity. Trade associations including the MPAA, RIAA and ESA have expressed concerns regarding exemptions. Continue reading Documentarians, Trade Associations Debate Copyright Laws

TheTake Looks to Convert Product Recognition to B2B Service

TheTake, a startup that helps viewers purchase the products that they see in movies and television shows, is now turning its image recognition technology into a business-to-business service. The company is selling the service to major studios and entertainment sites so that they can generate extra revenue from identifying marketable products and locations. TheTake built the technology by training an AI to look for matches from the company’s database of more than 10 million products. Continue reading TheTake Looks to Convert Product Recognition to B2B Service

Many Exhibitors and Studios Remain Wary of Screening Room

The first quarter of 2016 has brought some upbeat news to the movie industry, including the hits “Deadpool” and “Zootopia” which created a 12 percent uptick in box office compared to the same quarter last year. More long-term problems — stagnant attendance and the lure of Internet content — still threaten the bottom line. But what many exhibitors are really worried about is Screening Room, the brainchild of Napster co-founder Sean Parker, which offers first-run movies at home, at the same time they debut in theaters. Continue reading Many Exhibitors and Studios Remain Wary of Screening Room

JustWatch Is a Search Engine That Scans Streaming Services

JustWatch is a new service that allows cord cutters to search many streaming services simultaneously to find their desired video content. This streaming aggregator is unique because it is aimed at an international audience, instead of just a U.S. audience. JustWatch also provides updates on new content added to streaming services. The service debuted in the U.S., and will soon be available in Germany and Brazil. Eventually, the company wants to help movie studios target cord cutters using an integrated adtech system. Continue reading JustWatch Is a Search Engine That Scans Streaming Services

Nielsen Develops Metric That Tracks ‘Tweets Per Impression’

Nielsen is developing a new metric for entertainment marketers that measures the social impact of a television commercial. The “tweets per impression” (TPI) measurement shows just how effective the impression of a commercial may have been by mapping the number of tweets about the commercial shortly after it airs. TPI provides entertainment marketers a way to make sure that they are getting the biggest bang for their buck. Studios, networks and advertisers are showing interest in the new metric. Continue reading Nielsen Develops Metric That Tracks ‘Tweets Per Impression’

Study Shows Prankverts Currently Most-Shared Movie Content

According to a new study, prank-based viral videos have recently become the most-shared forms of movie content. In the study, social video advertising platform Unruly analyzed the most-shared movie promos from September 2013 to September 2014. In that time, the six major movie studios generated 3.4 billion views of promotional content. Through the study, Unruly determined that the studios that went beyond the simple trailer were more successful in promoting movies. Continue reading Study Shows Prankverts Currently Most-Shared Movie Content

Despite Blockades, The Pirate Bay’s Numbers Are Increasing

The Pirate Bay’s visitor count has doubled since 2011 despite repeated attempts to block the website. Courts around the world and entertainment industries have pushed for Internet providers to block subscriber access. Meanwhile, about 9 percent of the site’s users connect to it through a proxy, showing that some people are willing to bypass court-ordered blockades. The numbers do not prove that blockades are ineffective, however, since the increased traffic could be from different countries. Continue reading Despite Blockades, The Pirate Bay’s Numbers Are Increasing

Target to Launch New TV and Movie Service Early Next Month

Target announced it will enter the Internet video business with a new service that will offer customers the ability to purchase or rent TV shows and movies. The Target Ticket service already has approximately 30,000 movie and TV titles available. Although the retailer is entering the digital video market a bit late in the game, the company is betting that Target Ticket will stand out due to its simplicity, parental controls, and access to next-day TV episodes.   Continue reading Target to Launch New TV and Movie Service Early Next Month

Drones Offer Film Productions Thrilling Aerial Possibilities

Several notable films, including “Skyfall,” “Oblivion,” “Man of Steel” and “Iron Man 3” have used drone technology to capture spectacular aerial shots. Although there exist certain liability laws that govern how unmanned drones can operate in U.S. airspace, there are advantages for filmmakers. While productions have cranes to capture certain shots, drones have more reach and range. They are also more agile than a helicopter and can capture risky shots that would otherwise be generated by a computer. Continue reading Drones Offer Film Productions Thrilling Aerial Possibilities

New Titles and EST Boost Home Entertainment Spending

Consumers spent approximately $4.69 billion on home entertainment purchases and rentals during Q1 2013, according to the Digital Entertainment Group. Spending rose more than five percent over the same period in 2012, due to a new slate of titles and growth of electronic sell-through (largely a result of increased access to digital content). Some credit the success of UltraViolet, which may be loosening Apple’s grip on the EST market. Continue reading New Titles and EST Boost Home Entertainment Spending

VFX Community Proposes Forming Union and Trade Group

The visual effects community held a town meeting Thursday evening in Los Angeles to address rising concerns regarding the state of the VFX industry. “Pi Day” organizers included community members Bill Gilman and Neha Wickramasekaran. During the event, hosted by VFX artist Mariana Acuña, effects veteran Scott Ross and others proposed the formation of a VFX union and a trade association for visual effects facilities. Continue reading VFX Community Proposes Forming Union and Trade Group

Studios Question the Value of Marketing Movies on Facebook

The relationship between Hollywood and Facebook may be showing signs of strain. While the entertainment industry was quick to embrace the social network as a marketing tool, major studios are now expressing doubt. “Some industry executives are increasingly skeptical that Facebook ads and promotional campaigns that ask users to ‘like’ a movie can deliver big box-office returns,” writes the Los Angeles Times. Continue reading Studios Question the Value of Marketing Movies on Facebook