Retailers Turn to Smart Mannequins to Lure In-Store Shoppers

For nearly three decades, Universal Display has provided mannequins to fashion retail stores such as Lord & Taylor, Saks and Uniqlo. In an effort to improve the brick-and-mortar shopping experience, Universal Display has developed an innovative way to use modern tech with mannequins to push information to nearby shoppers. Mannequins are tagged with beacons that push messages to customers’ mobile phones complete with photos, sizes and prices of ready to buy clothing inside the store. Continue reading Retailers Turn to Smart Mannequins to Lure In-Store Shoppers

Twitter Aims to Integrate Coupons with E-Commerce Program

With a base of about 248 million users, Twitter could become the ultimate commerce destination for marketers and shoppers alike. The company recently announced its plan to rollout Twitter Offers, a program that allows marketers to package promotional tweets with time sensitive discounts and coupons that can be readily redeemable via smartphones and credit or debit cards. The new program is an initiative to drive sales, primarily in-store sales, with mobile advertisements. Continue reading Twitter Aims to Integrate Coupons with E-Commerce Program

Report Points to Mobile Devices Replacing TV as ‘First Screen’

Is it time to come up with new language to address second screens? According to digital analytics firm Flurry, consumers spend an average of 2 hours and 57 minutes on their smartphones and tablets each day. Since the Bureau of Labor Statistics estimates that viewers spend 2 hours and 48 minutes per day watching television, the Flurry numbers would suggest mobile devices are becoming the new first screen. Flurry also notes that time spent with apps has increased nearly 10 percent in the last three quarters. Continue reading Report Points to Mobile Devices Replacing TV as ‘First Screen’

Nielsen Calls for Updated Ratings Standards to Address Digital

Nielsen, the company that provides data about what people watch, listen to, and purchase, is calling for a new set of rating standards due to the growing popularity of accessing media content via tablets and other devices. This statement came after Viacom’s recent criticism of Nielsen, claiming that the research firm is outdated because the ratings do not consider digital viewing methods. Nielsen admits that its ratings for broadcast networks have been inaccurate for seven months now. Continue reading Nielsen Calls for Updated Ratings Standards to Address Digital

Live Nation Teams Up with Vice to Launch New Digital Network

In order to create and distribute new original music programming, Live Nation Entertainment has launched a joint venture with Vice. Live Nation is a concert promoter, while Vice is a media producer that primarily targets younger audiences. Planning to launch in early 2015, the digital network will target millennials on the Internet, on mobile devices, through television, and in theaters. Hundreds of hours of music shows and editorial content will be featured with an emphasis on live music. Continue reading Live Nation Teams Up with Vice to Launch New Digital Network

Video Advertising: Yahoo Acquires BrightRoll for $640 Million

Yahoo’s latest acquisition is being heralded by some analysts as a smart move for its video business strategy. Yahoo has agreed to purchase BrightRoll, a leading platform in the video advertising space, for $640 million in cash. The deal follows the $6.3 billion recently earned by Yahoo from its investment in Alibaba. Acquisition of the video ad company could prove to be the perfect complement to Yahoo’s strategy to push more video content on its site and mobile app. Continue reading Video Advertising: Yahoo Acquires BrightRoll for $640 Million

Facebook Messenger Growing Rapidly with 500 Million Users

Just three months after Facebook cut off the messaging capabilities from its mobile app, the company’s standalone messaging app, Facebook Messenger, now has 500 million monthly active users. That’s a 150 percent increase over last year. Much of the success is thanks to David Marcus, the former CEO of PayPal that took over the Messenger operation. In the future, Marcus and Facebook CEO Mark Zuckerberg plan to integrate payments and possibly advertising into the Messenger app. Continue reading Facebook Messenger Growing Rapidly with 500 Million Users

Snapchat Teams with Major Media Companies on New Feature

Snapchat is in talks with Buzzfeed, ESPN, CNN, Vevo and others to help launch a new feature for its popular app that offers a much wider variety of content than friends’ selfies. These media companies will produce articles, music and video for the upcoming “Discover” section of the Snapchat app, making it more of an all-inclusive media consumption app. No date has been announced regarding when the “Discover” section will make its debut on the popular photo- and video-messaging app. Continue reading Snapchat Teams with Major Media Companies on New Feature

Fabric: Twitter to Introduce New Suite of Development Tools

Twitter has traditionally relied upon other apps to help make its service more accessible. However, after it largely cut third-party access to the Twitter API, many developers were put off. Today the social media company is hosting its first developer conference in four years. Twitter is expected to announce Fabric, a suite of tools aimed at making programming easier. Rather than focusing on apps that build on Twitter, executives will speak more generally about app development.

Continue reading Fabric: Twitter to Introduce New Suite of Development Tools

Facebook Experiences Surge in Users and Mobile Ad Revenue

Facebook announced that its profits more than doubled and revenue exceeded estimates for the ninth straight quarter due largely to mobile ad growth. About 62 percent of the social network’s ad revenue now comes from mobile devices. According to eMarketer, advertising for mobile this year is projected to surpass advertising for newspapers, magazines and radio for the first time. Facebook also added another 40 million registered users, with the daily login increasing by 27 million. Continue reading Facebook Experiences Surge in Users and Mobile Ad Revenue

Yahoo Targets Mobile Advertising Market with Flurry Purchase

Yahoo is purchasing mobile app analytics firm Flurry, a company that collects data from some 540,000 apps to help marketers identify which mobile ads work the best for Android and iPhone users. While financial specifics have not been released, insiders suggest the deal is valued at more than $200 million, one of the largest under CEO Marissa Mayer. The acquisition is another step by Mayer to pursue mobile advertising revenue, a market largely dominated by Google and Facebook. Continue reading Yahoo Targets Mobile Advertising Market with Flurry Purchase

Adtile Plans New App-Style Store for Interactive Mobile Ads

Adtile, a startup that promotes interactive mobile advertising, has raised $4.5 million in Series A funding, with plans to introduce an app-style store for mobile ads. Adtile’s Motion Ads format encourages users to play with ads by shaking and turning their phones. The result could be spilling a virtual coffee cup, for example, that then displays a list of nearby stores. Building these ads can be an extensive process, so the store plans to sell pre-designed and pre-coded Motion Ads. Continue reading Adtile Plans New App-Style Store for Interactive Mobile Ads

Facebook to Become the Second Largest Seller of Mobile Ads

Facebook is positioned to become the number-two seller of digital ads in the U.S. and worldwide for the first time. Mobile growth has been the primary contributing factor to the social network’s rise in position — which had previously been fourth place. Now, Facebook is between Google, at number one, and Microsoft, at number three. Mobile advertising was just three percent of global digital ad revenue in 2010 and has shot up to 22 percent since. Continue reading Facebook to Become the Second Largest Seller of Mobile Ads

Foursquare Leverages Check-Ins for Full-Page Mobile Ads

Social network Foursquare has started rolling out full-page post check-in ads in its mobile apps. The ads are presented to users immediately after they check in at certain locations, typically offering a relevant suggestion or coupon. The Diageo-owned Captain Morgan rum brand is one of the first on board. For example, users who check in at certain bars or restaurants will be served an ad suggesting they order a “Captain and cola” or “Captain mojito.” Continue reading Foursquare Leverages Check-Ins for Full-Page Mobile Ads

New Wireless Model: Earn Data Over Time with Aquto App

Boston-based startup Aquto launched this week with an interesting business model, one that allows wireless customers to pay for data by watching ads, taking surveys, downloading apps, or devoting time to a brand. For example, if a consumer views a 30-second ad via the Aquto app, that individual could earn 5 or 10 megabytes, about enough to download some images or check an inbox. Aquto is limited to Vodafone customers in Portugal, but plans to roll out in the U.S. next month with a “very large carrier.” Continue reading New Wireless Model: Earn Data Over Time with Aquto App

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