Google Quietly Working on Fuchsia as Successor to Android

Google engineers are working on Fuchsia, a project to create software that would replace Android. The new software is designed from the ground up to offer improved voice interactions, frequent security updates and “look the same” across multiple devices from laptops to IoT sensors. The move is in line with chief executive Sundar Pichai’s stated goal of integrating artificial intelligence with consumer products. Google first started posting Fuchsia code in 2016, and allowed some app developers to try out open source code. Continue reading Google Quietly Working on Fuchsia as Successor to Android

Facebook, Google Improve Transparency After P&G Cuts Ads

Last year, Procter & Gamble cut its digital advertising by more than $200 million, after its call for transparency wasn’t satisfactorily answered. The company, whose brands include Crest, Pampers and Tide, believed that much of the spending on digital ads was not effective and that it could find more productive means of reaching consumers. The company cut $100 million in last year’s June quarter, for $100 million, with $100 million more from July through December, and included “several big digital players.” Continue reading Facebook, Google Improve Transparency After P&G Cuts Ads

Google Releases its Chrome-Based Ad Blocker, Critics Cry Foul

Google just released its Chrome-based ad blocker designed to stop ads from sites that are repeat offenders of the Coalition for Better Ads standard. Especially strict are Google’s standards for mobile ads; it will filter out pop-up ads, ad displayed before the content loads, autoplay video ads with sound, large sticky ads, flashing animated ads, fullscreen scroll-over ads and particularly dense ads. Some critics, however, say Google blacklisted ad formats that won’t impact its own business. Continue reading Google Releases its Chrome-Based Ad Blocker, Critics Cry Foul

Alphabet, Amazon, Microsoft Dominate With Major Q3 Growth

Alphabet, Amazon and Microsoft reported significant Q3 growth: Alphabet’s profits rose 33 percent, Amazon’s 34 percent, and Microsoft’s 12 percent. The higher earnings are a reflection of the dominance of a few big companies that continue to expand into new markets. For example, enjoying the fruits of its flourishing cloud computing sector, Alphabet posted a 40 percent increase in non-advertising revenue, to $3.41 billion. News that Amazon obtained licenses from several state pharmaceutical boards also rocked the market. Continue reading Alphabet, Amazon, Microsoft Dominate With Major Q3 Growth

Survey Finds Binge-Watching by Younger Viewers on Upswing

Deloitte’s 11th annual “Digital Democracy Survey” found that 73 percent of U.S. consumers have binge-watched video, up from 68 percent two years ago. Binge-watching TV is more common with younger audiences — 90 percent of millennials (ages 20-33) and 87 percent of Gen Z (ages 14-19) — who are increasingly watching on mobile devices. While televisions are losing popularity among younger audiences for marathon-viewing, older demographics — 60 percent of Gen X (ages 34-50) and 80 percent of Baby Boomers (ages 51-69) — still prefer TV. Nearly 40 percent of younger viewers binge-watch TV on a weekly basis, averaging about five hours of content per session. Continue reading Survey Finds Binge-Watching by Younger Viewers on Upswing

Pinterest, Targeting $500 in Revenue, Could Be Prepping IPO

Pinterest, now in its third full year earning selling ads, is targeting more than $500 million in revenue this year. The company earned $100 million in revenue in 2015 and $300 million last year. Some close to Pinterest say the company is gearing up for an eventual IPO. “The company hired its first CFO, Todd Morgenfeld, from Twitter back in October, and has Facebook’s former monetization director, Tim Kendall, overseeing all of Pinterest’s revenue efforts, among other things,” reports Recode. Those close to the company suggest that if Snap “can fetch a valuation north of $20 billion on the public markets, Pinterest is in good shape to do something similar.” Continue reading Pinterest, Targeting $500 in Revenue, Could Be Prepping IPO

Google Share of Search Ad Market to Hit 80 Percent by 2018

According to a new eMarketer report, Google’s share of the online search advertising market could exceed 80 percent by 2019, as it outpaces other search companies including Microsoft, Yahoo, Yelp and AOL. Last year, Google’s share of the ad market reached 75.8 percent ($24.6 billion in revenue). The company’s share is expected to reach 80 percent by 2018 and 80.2 percent the following year. The eMarketer projections include advertising on desktop and laptop PCs, mobile phones, tablets and other Internet-connected devices. Continue reading Google Share of Search Ad Market to Hit 80 Percent by 2018

Verizon to Pay $350 Million Less for Yahoo Internet Businesses

Verizon and Yahoo announced yesterday plans to move forward with the sale of Yahoo’s core Internet businesses. In the wake of major data breaches at Yahoo, the purchase price has been lowered by $350 million for a new deal valued at $4.48 billion. The companies plan to split future costs related to the data breaches. “The revised agreement,” notes The New York Times, “paves the way for the deal to proceed to a shareholder vote as early as April, although securities regulators are still assessing how Yahoo disclosed information about the breaches to investors.” Verizon is looking to compete with Facebook and Google in digital advertising and, according to The Wall Street Journal, plans to fold Yahoo’s ad tech and websites “into AOL, which Verizon acquired in 2015.” Continue reading Verizon to Pay $350 Million Less for Yahoo Internet Businesses

Twitter Struggles with Worst Quarterly Revenue Growth Ever

Twitter announced lackluster Q2 earnings, with $602 million in revenue for a net loss of $107 million. While the company improved over Q2 2015, when it lost $136.6 million, and monthly active users increased from 310 million to 313 million, its numbers fell short of Wall Street expectations and the company’s stock dropped more than 10 percent in after-hours trading. Despite new deals for live-streaming sports in the near future, the platform is not keeping up with the growth of social rivals such as Facebook, WhatsApp, Messenger, Snapchat and LinkedIn. Continue reading Twitter Struggles with Worst Quarterly Revenue Growth Ever

Facebook Inks Video Deals with Media Brands and Celebrities

In a bid to fill the Facebook Live pipeline with high quality video, Facebook has inked deals with almost 140 media companies including CNN, The New York Times, Vox Media, Tastemade, Mashable and The Huffington Post, and celebrities including Kevin Hart, Gordon Ramsay, Deepak Chopra and NFL quarterback Russell Wilson. With these high-profile media contracts, Facebook plans to tap into a potentially lucrative advertising market, as well as more deeply engage its 1.65 billion monthly users. Continue reading Facebook Inks Video Deals with Media Brands and Celebrities

Instagram to Offer Business Tools Including Profiles, Analytics

Instagram introduced new features yesterday designed to enable business owners to engage with customers via the photo-sharing app as long as their business is linked to an official Facebook Page. The new tools — developed after discussions with hundreds of businesses using the platform — include business profiles, analytics and the ability to launch sponsored posts directly from the Instagram app. According to Instagram, the set of tools “will be rolling out in the U.S., Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.” Continue reading Instagram to Offer Business Tools Including Profiles, Analytics

Google Tweaks AdWords to Boost Value of Mobile Ecosystem

At the Google Performance Summit, the company announced changes to the look and feel of AdWords in an increasingly mobile world. Over half of the trillions of searches it gets annually are from mobile devices, with location-related mobile searches growing 50 percent faster than all others. Among the changes to mobile ads, character limits for text-based mobile ads will increase from two 35-character lines to one 80-character line, and headlines will expand from one to two lines with 30-character limits. Continue reading Google Tweaks AdWords to Boost Value of Mobile Ecosystem

Facebook Credits Mobile Ad Growth for Major Revenue Jump

Following last week’s reports that online advertising revenue in the U.S. reached a record $59.6 billion in 2015, and that Google and Facebook claimed the largest share of the digital advertising pie, social giant Facebook announced yesterday that its ad revenue increased 57 percent in the first quarter to $5.2 billion. Notably, mobile ads represented about four-fifths of the network’s revenue. Facebook’s news countered announcements from other tech companies — including Alphabet, Apple and Twitter — all of which released disappointing first quarter figures. Continue reading Facebook Credits Mobile Ad Growth for Major Revenue Jump

Advertisers Seek New Ways to Combat Growth of Ad Blocking

For advertisers, ad blocking is a problem that’s quickly getting bigger, as more consumers download ad-blocking apps and browsers. Mobile marketing company Tune just released a new report that predicts that ad blocking could comprise 80 percent of smartphone owners by Q3 2017. In response, advertisers are exploring ways to block the ad blockers. Digital advertising trade group Interactive Advertising Bureau has written a primer on how to block the blockers, and even The New York Times is testing ways around them. Continue reading Advertisers Seek New Ways to Combat Growth of Ad Blocking

Google Takes On Facebook with Faster Mobile News Delivery

Google has updated its mobile search with a fast-loading format, developed with input from various publishers, so that smartphone users can access news articles more quickly. Conducting a Google search will now bring users to a horizontal carousel of articles where each news item will feature a lightning bolt icon and the letters ‘AMP’ (Accelerated Mobile Pages). Clicking on an article will bring it up almost immediately. The new format comes as Facebook is expanding its Instant Articles program in an effort to speed the delivery of news articles and videos. Continue reading Google Takes On Facebook with Faster Mobile News Delivery

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