By
Rob ScottSeptember 1, 2022
Snap Inc. announced plans to cancel ongoing projects such as Snap Originals, in-app multiplayer games, HTML mini-apps built by outside developers, and future development of its Pixy selfie-camera drone — all part of a corporate restructuring that will include laying off about 20 percent of its more than 6,400 employees. The company, which operates the popular social media app Snapchat, is taking cost-cutting measures as it faces growing competition from TikTok and other rivals and challenges to its core digital advertising business. Continue reading Snap Canceling Projects and Cutting 20 Percent of Workforce
By
Paula ParisiAugust 31, 2022
Mark Zuckerberg has confirmed that Meta Platforms will in October debut the mixed reality headset the company has been developing under the codename Project Cambria. Appearing on Spotify’s “The Joe Rogan Experience” podcast last week, Zuckerberg said the new headset will have outward facing cameras capable of porting the outside world into the VR experience. With improved facial tracking to transpose smiles and frowns and the ability to convey “actual eye contact” between avatars, Zuckerberg said the new device will enhance the experience of “social presence.” Continue reading Zuckerberg Says New Meta VR Headset Launching in October
By
Paula ParisiAugust 30, 2022
Meta Platforms has agreed to settle a lawsuit brought by users who accused its Facebook platform of improperly sharing personal data with third parties including, most notoriously, the now-defunct Cambridge Analytica. Financial details were not disclosed, but on Friday both Meta and the plaintiffs said in a joint filing in San Francisco federal court that the parties reached a tentative settlement. The UK-based Cambridge Analytica shuttered in 2018 after a scandal involving use of Facebook data to influence voters in the 2016 U.S. presidential election. Continue reading Meta Tentatively Settles the Cambridge Analytica Privacy Suit
By
Paula ParisiAugust 30, 2022
Based on feedback from its Oversight Board, Meta Platforms is creating a customer-service division that will help users of its social networks who have experienced issues with accounts being unexpectedly locked or posts being removed. In addition to Facebook and Instagram, Meta operates WhatsApp, Messenger and Horizon Worlds, collectively serving more than 3 billion global users. The early-stage initiative has reportedly been escalated as Meta’s use of artificial intelligence for content moderation has resulted in increased customer frustration over content removal with little notice or explanation. Continue reading Meta Adding a Customer Service Unit for Content Complaints
By
Paula ParisiAugust 29, 2022
Google has launched an AI Test Kitchen and is inviting users to sign up to test experimental AI-powered systems and provide feedback before the applications are deployed for commercial use. First up is the Language Model for Dialogue Applications (LaMDA), which has shown promising early results. The AI Test Kitchen has begun a gradual rollout to small groups of U.S. on Android with plans to include iOS in the coming weeks. According to Google, “as we move ahead with development, we feel a great responsibility to get this right.” Continue reading Google Debuts AI Test Kitchen, LaMDA Language Generator
By
Paula ParisiAugust 23, 2022
Meta AI, the artificial intelligence unit of Meta Platforms has developed what it believes is a machine learning model that can simultaneously scan hundreds of thousands of Wikipedia citations to check their accuracy. While the Wikimedia Foundation, which runs Wikipedia, already uses bots, Meta’s proposal would be more extensive than anything currently deployed. Trained using a dataset of 4 million Wikipedia citations, the new Meta AI tool analyzes the linked references, verifying corroboration. With more than 17,000 new Wikipedia articles added each month, this is no small feat. Continue reading Meta Developing a Neural Network to Turbocharge Wikipedia
By
Paula ParisiAugust 23, 2022
Popular short-form video platform TikTok is garnering more unwanted attention, this time for tracking users’ keystrokes via a the ByteDance-owned video app’s browser. The feature was discovered by privacy researcher Felix Krause, a former Google engineer, who reported the Chinese company embeds the tracking capability within the in-app browser that opens when someone clicks an external link. Krause noted his research is limited to the Apple iOS platform. Krause did not speculate as to how TikTok is using the capability, but suggests he finds it troubling because it indicates TikTok is able to track users’ online activity if it so chooses. Continue reading Researcher Says TikTok Can Track User Data via Keystrokes
By
Paula ParisiAugust 22, 2022
TikTok is launching a new sharing feature that allows TikTok Stories to be published on competing social networks like Facebook and Instagram. The move may increase exposure for TikTok content on Meta Platforms media as the social giant has been taking steps to downgrade recirculated TikTok videos in Reels. Meta recently advised creators it is prioritizing original Reels content on Facebook and Instagram that are programmed to flag third-party watermarks. Piloting since last year, TikTok’s reposting feature recently began rolling out more broadly to TikTok users. Continue reading TikTok Stories Can Now Be Shared via Facebook, Instagram
By
Paula ParisiAugust 19, 2022
Tech companies are giving consumers more control over the type of advertising they see online, a feature that customers frequently request. Meta Platforms, Mozilla, Google and the Digital Advertising Alliance (DAA) have been actively exploring ad-blocking options. Now ByteDance’s TikTok and others are joining in. While the increased control may make some consumers happy, the effect it will have on Big Tech’s already ailing ad sector is as yet undetermined. While the various techniques let consumers limit exposure to ads, proponents argue the ultimate effect will be positive, ensuring ads are served to an interested audience. Continue reading Technology Firms Offer Users More Control Over Advertising
By
Paula ParisiAugust 19, 2022
In a major reversal, Australia’s highest court found Google not liable for defamatory content linked through search results, ruling that the Alphabet subsidiary “was not a publisher” of the objectionable content. Google was sued for defamation for a 2004 article appearing in its search engine results, and both the trial court and a circuit court of appeals held Google responsible as a “publisher” because it was instrumental in circulating the contents of the offending article. The lower courts rejected Google’s reliance on the statutory and common law defenses of innocent dissemination and qualified privilege. Continue reading Australia’s Highest Court Rules Google Links Not Defamatory
By
Paula ParisiAugust 18, 2022
Meta Platforms is expanding its Meta Advantage advertising automation program, an effort to mitigate fallout from Apple’s consumer privacy measures, which have substantially constrained its ability to target and personalize ads. Launched in March, Meta Advantage bundles AI and ad automation tools to simplify the process for advertisers. This week the company added Advantage+ Shopping, assisting in campaign creation, simultaneously offering up to 150 automated creative combinations. The update offers more options to e-commerce brands and is geared toward optimizing the presence of Facebook or Instagram storefronts. Continue reading Meta Expands Advantage Program with AI-Powered Ad Tools
By
Paula ParisiAugust 16, 2022
Engineers at Nvidia have teamed with Stanford University researchers to develop a virtual reality headset that looks and feels more like a regular pair of eyeglasses, according to a research paper presented at SIGGRAPH 2022. The “Holographic Glasses” can depict scenes in full-color 3D holographic images using optical lenses that are just 2.5mm thick. The so-called “pancake lenses” not only have a slimmer profile, but also offer a 200-degree field of view and the potential for resolution that is virtually unlimited and can be “cranked up” at will. Continue reading Nvidia and Stanford Develop Downsized Holographic Glasses
By
Paula ParisiAugust 15, 2022
YouTube is the most popular social media platform among teens, with 95 percent of 13- to 17-year-olds saying they use the service, according to the Pew Research study “Teens, Social Media and Technology 2022.” TikTok is currently ranked second, with a 67 percent teen buy-in, according to the study, followed by Instagram (62 percent) and Snapchat (59 percent). While neither YouTube nor TikTok were on the Pew ranking when the previous survey was released in 2015, Facebook fell precipitously — from first to fifth place — with 32 percent of teens onboard in 2022, versus 71 percent seven years ago. Continue reading Pew: YouTube Most Popular with Teens, Followed by TikTok
By
Paula ParisiAugust 10, 2022
After a big victory passing CHIPS-plus, Congress recessed on Saturday with several technology goals pending. Among the outstanding items is a bipartisan antitrust bill that seeks to rein in the industry’s heavyweight players, a consumer privacy bill and confirmation of Gigi Sohn, a Biden administration nominee to the FCC, where net neutrality hangs in the balance. Although Senate Majority Leader Chuck Schumer (D-New York) has promised to fast track those votes immediately upon return September 6, the clock is winding down as November’s midterm elections may push Democrats out of power in one or both houses. Continue reading Congress Leaves Key Tech Legislation on Table Over Recess
By
Paula ParisiAugust 10, 2022
YouTube Shorts, now two years old, is making a splash with the marketing community, which finds the feed of vertically oriented videos of up to 60 seconds a viable alternative to TikTok content. Creators of YouTube Shorts can add music, hashtags and other features. In June, the company said that of YouTube’s more than 2 billion logged-in viewers watching videos each month, about 1.5 billion of them are also watching YouTube Shorts, a statistic that captured the attention of advertisers and the media by surpassing TikTok’s 1 billion monthly users in five years. Continue reading YouTube Shorts Is a Serious Marketing Challenger to TikTok