By
Paula ParisiOctober 10, 2022
An expansion push for short-form video service TikTok has proven costly for parent ByteDance, which saw losses triple to more than $7 billion in 2021, according to an internal document leaked from the private company. ByteDance revenue grew by almost 80 percent in 2021, to $61.7 billion, and the company did manage to eke out an operating profit for Q1 2022, reports say, a significant benchmark. TikTok crossed the one billion subscriber threshold in less than five years — faster than any other social media firm. The company’s latest stock buyback plan puts its market valuation at $300 billion. Continue reading TikTok Parent ByteDance Sees Losses Rise but Shows Profit
By
Paula ParisiOctober 7, 2022
Meta Platforms is expanding its advertising inventory with new units in Facebook, Instagram and Messenger. Advertisers now have a new way to feature ads on Instagram’s Explore page, which displays content based on user preferences and routines. The Profile pages for all adult Instagram users will also carry advertising and select influencers will be eligible to push ads into their feeds as a way to potentially earn revenue. Messenger is going to use machine learning to program ads to likely purchasers. And Facebook Reels are getting “post-loop ads,” which creators and brands can slot between short videos. Continue reading Facebook, Instagram and Messenger Offering New Ad Units
By
Paula ParisiOctober 5, 2022
Despite speculation that Apple will debut a realityOS (rOS) headset next year, CEO Tim Cook says the metaverse is not yet ready for prime time, telling a European publication he’s “really not sure the average person can tell you what the metaverse is.” On a continental excursion that included a commencement address at the University of Naples Federico II in Italy, Cook appeared bullish on augmented reality, while downplaying virtual reality, the technology around which Meta Platforms is building its future. “I think AR is a profound technology that will affect everything,” Cook told the magazine Bright. Continue reading Cook Hints Apple’s First realityOS Glasses Will Be AR, not VR
By
Paula ParisiOctober 4, 2022
TikTok is said to be partnering with Los Angeles-based TalkShopLive to handle its live shopping initiative in North America after an in-house UK effort produced lackluster results. Due to hit the U.S. in time for the holiday season, TikTok Shop will be built on technology and support from TalkShopLive as it positions live-stream shopping hosted by influencers, brands and retailers selling products on the short-form video platform. Launched last year, TikTok Shop UK was the ByteDance company’s first such effort outside of Asia, where it is available in countries including Vietnam, Singapore and the Philippines. Continue reading TikTok May Team Up with TalkShopLive for a Holiday Launch
By
Paula ParisiOctober 3, 2022
Twitter is the latest social media company to emulate TikTok by introducing an infinite video scroll. Tapping a video will expand it to full screen, which Twitter is calling its “immersive media viewer.” Once opened, users can then scroll up to start browsing. Tapping the back arrow exits the viewer and takes you back to the original tweet. And Twitter is making it easier to find “some of the most popular videos on Twitter” by adding a video carousel in the Explore tab “alongside Tweets and Trends.” The updates are rolling out beginning now, starting on iOS in English-speaking countries. Continue reading Twitter Emulating TikTok with Its New Scrolling Video Viewer
By
Paula ParisiSeptember 26, 2022
OpenAI has released a new open source AI speech recognition model called Whisper that can recognize and translate audio at levels it says compare in accuracy and robustness to human abilities. Case uses include transcription of speeches, interviews, podcasts and conversations. “Moreover, it enables transcription in multiple languages, as well as translation from those languages into English,” says OpenAI, which is open-sourcing models and inference code on GitHub “to serve as a foundation for building useful applications and for further research on robust speech processing.” Continue reading OpenAI Rolls Out Open-Source Speech Recognition System
By
Rob ScottSeptember 26, 2022
Photo- and video-sharing social app Instagram is introducing the option for users to upload longer uninterrupted Stories of up to 60 seconds in duration, without automatically converting the video content into 15-second mini-clips as was previously the norm. The Meta Platforms-owned network began testing the update with select users in December 2021 and just announced that the feature is rolling out to all global users. Allowing content creators to share 60-second Stories in one slide is expected to be a welcome change for both users and viewers. Continue reading Instagram Enables Its Users to Upload Longer Video Stories
By
Paula ParisiSeptember 23, 2022
Meta Platforms is planning staff reductions as part of a 10 percent cost reduction goal, reports say. Stalled growth and increased competition are among the reasons cited by 20 additional tech firms who have since the summer been contracting their workforce. In the case of Meta, it appears to also be a matter of reallocating funds so as not to drastically scale back its metaverse ambitions. Departments there are being reorganized and affected workers are being encouraged to apply for other jobs within the company. Word is Alphabet’s Google is also seeking to fill vacancies by reassigning existing staff. Continue reading Google, Meta Among Big Tech Firms Cutting Costs and Staff
By
Paula ParisiSeptember 23, 2022
Among American adults who regularly look to social media for news, Facebook outpaces all other sources, according to a study from Pew Research, which found 31 percent of U.S. adults claim to “regularly get news” from the Meta Platforms site. Google’s YouTube was second, with 25 percent, followed by Twitter (14 percent), Instagram (13 percent) and TikTok (10 percent). Examined as a percentage of each site’s total adult users seeking news there, news-seekers, Twitter popped at 53 percent, followed by Facebook (44 percent), Reddit (37 percent) and TikTok (33 percent). Among that subset, TikTok was the fastest-growing, up from 22 percent in 2020. Continue reading Facebook, YouTube Among Top Social Apps for News in U.S.
By
Paula ParisiSeptember 19, 2022
European Commission president Ursula von der Leyen signaled the bloc is preparing the implement a regulatory framework for the metaverse, writing in her annual Letter of Intent for the State of the Union address that the Commission will in 2023 advance an “initiative on virtual worlds, such as metaverse.” The EU’s internal market commissioner, Thierry Breton, expanded on that in a blog post that Europe’s “way to foster the virtual worlds” will be threefold, focusing on “people, technologies and infrastructure,” with speculation bubbling that the third prong will involve some sort of carrier tax. Continue reading EU Hints at Introduction of Metaverse Regulations and Taxes
By
Paula ParisiSeptember 16, 2022
Executives from four social media giants defended the privacy, security and content moderation protocols of their platforms to the Senate Homeland Security Committee Wednesday. In her first appearance before Congress, TikTok COO Vanessa Pappas was grilled on whether the short-form video app shares data about American citizens with the Chinese government. ByteDance, which owns TikTok, is based in Beijing, and its potential censorship of user content was another area of concern. Questions for the group — which included representatives from Meta Platforms, YouTube and Twitter — ranged from extremists to biometrics. Continue reading TikTok on the Hot Seat at Senate Homeland Security Hearing
By
Paula ParisiSeptember 15, 2022
YouTube global head of music Lyor Cohen announced that the platform paid $6 billion to the music industry between July 2021 and June 2022, a 50 percent increase over the $4 billion distributed in the same period in the prior frame. The amount includes monetization across all formats — short and long form video, audio only, live, user-generated content and more — on all platforms (desktop, tablet, mobile, and TV), in over 100 countries. For the second consecutive measurement period, UGC drove more than 30 percent of the payouts for artists, songwriters and rights-holders, according to the company. Continue reading Annual YouTube Music Payments Up 50 Percent to $6 Billion
By
Paula ParisiSeptember 14, 2022
Instagram seems to be having a hard time gaining traction against TikTok, whose users collectively spend 197.8 million hours daily on the platform, compared to the 17.6 million hours a day Instagram users spend viewing Reels, according to a report by The Wall Street Journal sourcing Meta Platforms internal research. The August report, “Creators x Reels State of the Union 2022,” indicates that Reels engagement was down 13.6 percent “over the previous four weeks — and that ‘most Reels users have no engagement whatsoever.’” Of about 11 million U.S. creators on Instagram, only 2.3 million, or 20.7 percent, post Reels monthly. Continue reading Internal Meta Study Shows Reels Struggling Against TikToks
By
Paula ParisiSeptember 9, 2022
The world is preparing for a passwordless future, which Apple provides with the September 12 launch of iOS 16 and macOS Ventura next month. Known as passkeys, the password replacement will work across iPhones, iPads, and Macs, letting users log in to apps and websites and create new accounts without having to store a password. Made from a cryptographic key pair, the passkey is synced across iCloud’s Keychain. Google, Microsoft, Meta Platforms and Amazon are also in various stages of developing passkeys using standards created by the FIDO Alliance, which means they’ll all likely be interoperable. Continue reading Apple Passkey Implementation Begins This Month via iOS 16
By
Paula ParisiSeptember 8, 2022
This past year, Big Tech has invested more than $95 million in lobbying initiatives designed to kill the American Innovation and Choice Online Act, which seeks to rebalance the power between consumers and major technology companies such as Amazon, Alphabet, Apple and Meta Platforms. In two years, the bill has advanced further than any similar U.S. legislative effort, but time is running out before midterm elections and the unknown of a potential shift in control of the House and/or Senate. Supporters of the measure say they currently have the votes needed for passage. Continue reading Big Tech Lobbying and Midterms Could Impact Antitrust Bill