Google shut down its free Mobile Network Insights service, which provided Android phone data to wireless carriers, to avert regulatory scrutiny. The service, launched in March 2017 and shuttered this April, mapped carrier signal strengths and connection speeds area-by-area, helping carriers to determine where their coverage needed to be increased or strengthened. The anonymous data was retrieved from devices using Google’s Android operating system, which accounts for about 75 percent of the world’s smartphones. Continue reading Google Shutters Mobile Data Service For Wireless Carriers

Facebook is working on a publishing initiative called News Tab that will deliver news content partly curated by a team of editors to the social platform’s mobile app. The Silicon Valley company, which has primarily relied on algorithms to select news stories, plans to hire a team of experienced journalists to serve as editors and launch a test version of News Tab by the end of this year. “Our goal with the News Tab is to provide a personalized, highly relevant experience for people,” said Campbell Brown, head of global news partnerships at Facebook. Continue reading Facebook Plans Section in Its Mobile App Called News Tab

In October, 100,000 podcasts signed up for the beta of Spotify for Podcasters, which provides data on listeners’ age, gender, location, music taste and how long they listened to an episode. When they sign up for an account, Spotify users provide basic demographic information. Now, Spotify is offering the data analytics tool to the 450,000+ shows accessible on its platform. Spotify for Podcasters, now available worldwide but currently only in English, offers much more detailed information than Apple’s podcast data. Continue reading Spotify Rolls Out Data Analytics Dashboard For Podcasters

Facebook is introducing two new features in the U.S. and U.K. that will allow entertainment studios to post movie reminders and showtimes as standard components for ad buys on the platform’s News Feed. There will be no additional cost to include the new information. Since interest in many films is generated early when trailers and ads first appear, Facebook believes movie fans would be greatly served with reminders when those films hit theaters. Users tap the “Interested” button on the movie’s Facebook ad to register for the reminder. The notification arrives when the film launches, and includes a link for showtimes and purchasing tickets. Continue reading Facebook Ad Campaigns to Carry Movie Reminders, Times

In a subtle swipe against Netflix’s algorithm-based TV/movie recommendations, HBO unveiled “Recommended by Humans,” a new marketing site featuring 36 video and 150 Twitter recommendations from HBO fans enthusing over new series “Chernobyl,” “Game of Thrones” and “Succession,” as well as older shows such as “Sex and the City,” “The Sopranos,” “The Wire” and “Curb Your Enthusiasm.” HBO put out a call for viewers willing to go on camera to recommend their favorite shows. “The best recommendations come from real people,” said HBO. Continue reading New HBO Campaign Offers Recommendations by Humans

Starting November 12, Disney plans to offer consumers a $12.99-per-month streaming bundle that includes Disney Plus, ESPN Plus and Hulu’s ad-supported tier. November 12 will mark the U.S. debut of the anticipated Disney Plus service. Disney CEO Bob Iger announced the bundle during the company’s most recent earnings call with Wall Street. According to Iger, Disney is in discussions with Amazon, Apple and Google to offer Disney Plus via additional platforms. “We think it’s important to achieve scale relatively quickly and they’ll be an important part of that,” he said. Continue reading Streaming Bundle to Feature Disney Plus, ESPN Plus, Hulu

Facebook is adding its name to Instagram and WhatsApp as part of a decision to unify its apps by branding them with the parent company’s name. The Facebook moniker will be visible on marketing and within the apps. Some Facebook employees purportedly oppose the move. The rebranding will bring the two popular apps in line with the naming conventions of Oculus, Portal and Workplace. The move to rebrand the two apps was first discovered in March, but at the time Facebook said it was just “testing the change” on a handful of users. Continue reading Some Execs Oppose Rebranding of Popular Facebook Apps

Recent reports from influencer marketing services indicate that brands and marketers are concerned with the growing costs of working with social influencers. According to a Mediakix survey, more than one-third of marketers in the U.S. explained that the rising cost in this space has become a significant challenge to marketing. A report from Klear points out that nano-influencers on YouTube (with 500 to 5,000 followers) earn an average of $315 per video, and power-influencers (with 30,000 to 500,000 followers) charge an average of $782 per video. Continue reading Costs of Teaming with Social Media Influencers on the Rise

Fyusion, a computer vision/machine learning company, is demonstrating a new 3D imaging technology this week at SIGGRAPH 2019. The technology, aimed at providing digital marketers with photoreal images of products and scenes, uses light field technology to attain greater realism. The company has raised $70 million, including $3 million from Japan’s Itochu trading company and a “strategic investment” from Cox Automotive. The software is already being used for commercial purposes in automotive, retail and fashion industries. Continue reading Fyusion Demos Photoreal 3D Imaging Tech at SIGGRAPH

Hollywood studios have typically teed up blockbusters well in advance of their release dates. For example, Walt Disney Studios promoted “Tron: Legacy” for three years; Warner Bros. spent almost two years pushing “Godzilla” and Universal Pictures publicized “The Secret Life of Pets 2” for three years. Now, these biggest marketers, which spent $4+ billion annually in advertising, have narrowed the gap considerably — to as little as a few months for tentpole movies — to better respond to the expectation of on-demand content. Continue reading Studios Cater Blockbuster Advertising to Next-Gen Viewers

In its push for more video content, Twitter is launching a new tool named LiveCut to replace its SnappyTV third-party live video-editing tool. LiveCut, two years in development and now integrated within content management platform Twitter Media Studio, is designed to help marketers and brands easily create video clips of live broadcasts, distribute them via Twitter, and monetize them through Twitter Amplify, the platform’s video ad product. SnappyTV, which Twitter acquired in 2014, will shut down December 31. Continue reading Twitter LiveCut Helps Publishers Create, Share Video Clips

Amazon’s Accelerator program for independent merchants, launched in spring 2018, provides marketing support, product reviews and visibility in exchange for the right to purchase the brand with 60 days notice, for a fixed price, “often $10,000.” It’s part of the tech behemoth’s strategy to build its portfolio of exclusive brands. According to third-party sellers, this is also the first selling program that gives Amazon direct control over independent brands. One source reported that Amazon has not yet purchased any brands. Continue reading Amazon Accelerator Program Draws Mixed Vendor Interest

Facebook’s Instagram began testing a new approach with users in Canada two months ago and this week expanded its efforts to include users in Australia, Brazil, Ireland, Italy, Japan and New Zealand. The experiment removes emphasis on the “Like” feature to minimize the pressure to compete, while hopefully creating a more personal and enjoyable experience. Users are still able to see who liked other people’s posts or watched their videos, but there is no longer a running tally of the number of likes and views (however, users can still privately see the counts for their own posts). Continue reading Instagram Expands Tests of Hiding Likes to Reduce Anxiety

Apple Music, Spotify and Amazon Music are among the music streaming services using live events and concerts to stand out from the crowd. For its Prime Day promotion, for example, Amazon live-streamed a Taylor Swift concert in New York City. Musicians also find these live streaming events as a way for their songs to rise above the millions available on the services. Streaming services are experimenting with different kinds of concerts, including album-listening parties and those based on popular playlists. Continue reading Live-Streamed Music Events Prove Effective For Marketing

Marketing platform Mailchimp just launched its own entertainment division, Mailchimp Presents, to produce short-form original series, movies and podcasts with a focus on the common experiences and struggles of entrepreneurs and small business owners. “These folks are often isolated, thinking about work all the time,” said Sarita Alami, production lead of Mailchimp Presents, and the company’s senior manager of brand marketing. “We have this great opportunity to create content that resonates with them in a way that hopefully reminds them that they’re not alone.” Continue reading Mailchimp Aims For Entrepreneurs with Entertainment Unit