Hollywood studios adopted new terminology this week in home entertainment sell-through branding that will soon appear across marketing and communication efforts. The terms “Digital HD” and “Digital” will be used to package digital versions of filmed entertainment and television content. According to the Digital Entertainment Group, the branding intends to enhance the value of digital home entertainment offerings and offer consistency for consumers. Continue reading Home Entertainment Branding: Studios Adopt Digital Monikers

Photo sharing and social media are paving new ways to communicate, simply and without words. They are forming a new online language, one that is universal and overcomes language barriers. Most major social media platforms offer photo and new video sharing services, and they are receiving major investments to do so. These new services are starting to chip away at established text messaging, but some are concerned of this new communication’s effect. Continue reading Social Media Photo Apps Creating a New Internet Language