Google said users will gain more control over the data that it shares with advertisers via a Privacy Sandbox, a new set of standards for its Chrome browser. Under pressure from the public, Google acted to create what it said will be “a more private web” that will make individual search histories harder for advertisers to follow and give users more choices over the types of data shared with marketers, including the ability to opt-out. So far, however, Google has remained “fairly vague” about the standards. Continue reading Google Melds Data Privacy, Advertising in Privacy Sandbox

Google shut down its free Mobile Network Insights service, which provided Android phone data to wireless carriers, to avert regulatory scrutiny. The service, launched in March 2017 and shuttered this April, mapped carrier signal strengths and connection speeds area-by-area, helping carriers to determine where their coverage needed to be increased or strengthened. The anonymous data was retrieved from devices using Google’s Android operating system, which accounts for about 75 percent of the world’s smartphones. Continue reading Google Shutters Mobile Data Service For Wireless Carriers

After several states began pursuing an antitrust probe of the big technology companies, sources reported that representatives of several state attorneys general met with top Justice Department officials to air their concerns about the lack of competition in the technology sector. Now, according to sources, a bipartisan group of states plans to initiate a joint antitrust investigation, to be launched as soon as next month. Sources say the investigation will focus on whether dominant platforms stifle competition. Continue reading State Attorneys General Team Up to Investigate Tech Firms

Google now makes it easier for users to find individual podcasts in search results, showing potential episodes that fit search terms and playing back those podcasts. Users will have to ask Google or Google Assistant for podcasts about that particular topic — that is, “find a podcast on golden retrievers” — which will then open in Google Podcasts’ web app. Google, which houses a 2+ million podcast index, said it will eventually support third-party playback and drop the “podcast” search term requirement. Continue reading Google Search Updates Plan to Improve Podcast Discovery

Comcast has expanded its Internet Essentials program to make inexpensive broadband Internet available to any eligible low-income customer. Currently, according to U.S. Census data, in cities with the highest poverty rates, households are ten times more likely not to have broadband compared to households in wealthier cities. With Internet Essentials, the nation’s largest cable provider will help close the so-called digital divide, offering 15Mbps download speeds for $9.95 per month, which is $40 less than its typical service. Continue reading Comcast Expands Eligibility For Low-Cost Broadband Plan

Videos trending on YouTube are getting longer. Whereas many videos used to run seven or eight minutes, the most recent popular videos are as long as 60 minutes. Felix “PewDiePie” Kjellberg’s recent video is 30 minutes, for example, and Shane Dawson’s latest documentary is 60+ minutes. The driving force behind the trend is creators’ efforts to make more money via advertising. Ads run at the beginning of videos that are less than 10 minutes long, while YouTube allows the insertion of ads in the middle of videos that run longer than that. Continue reading YouTube Creators Increasing Revenue with Longer Videos

Recent reports from influencer marketing services indicate that brands and marketers are concerned with the growing costs of working with social influencers. According to a Mediakix survey, more than one-third of marketers in the U.S. explained that the rising cost in this space has become a significant challenge to marketing. A report from Klear points out that nano-influencers on YouTube (with 500 to 5,000 followers) earn an average of $315 per video, and power-influencers (with 30,000 to 500,000 followers) charge an average of $782 per video. Continue reading Costs of Teaming with Social Media Influencers on the Rise

Despite analysts’ forecast of a slowdown and the threat of regulations, Google parent Alphabet posted strong earnings, with reported revenue of $38.9 billion, up 19 percent over the same period last year, and $9.2 billion in profits. The tech company’s continued dominance in search is foundational to its robust financial health. Announcement of the strong results, after a worrisome first quarter, caused Alphabet’s stock to rise 9 percent in after-hours trading. Google is expected to profit from advertising in Maps, YouTube and other areas. Continue reading Led by Search Dominance, Google Posts Strong Earnings

The impact of social media and the Internet on today’s political arena is undeniable, but how will the emerging world of deep fakes, virtual influencers and augmented technologies tip the scales in 2020? During an AWE Nite LA meetup this week at the Phase Two co-working space in Los Angeles, the ETC’s Phil Lelyveld moderated a panel on the impact of emerging technologies on the 2020 presidential election. Panelists included machine learning expert Stanley Bishop, journalism professor Robert Hernandez, filmmaker and Artie founder Armando Kirwin, and bot creator Sally Slade. Continue reading AWE Nite LA: Immersive Technologies & the 2020 Election

Adware is the flavor of malware that the ordinary person is most likely to encounter on a smartphone or browser. Aimed at generating profits, adware sneaks ads into apps and browsers, with advertisers paying developers based on the number of people who load them. The smartphone is the ideal environment for this version of malware, via apps sold in Apple’s App Store or Google Play Store. Ad malware largely goes unnoticed because its main impact (besides relentlessly serving ads) is to slow down the device. Continue reading Why Adware Is the Most Intrusive Malware on Our Devices

FCC chair Ajit Pai has put forth a plan to prevent cities and towns from regulating Internet access via their authority over cable TV networks and limit how much cities can charge cable companies. The cable industry has long lobbied for these changes; Pai’s proposal will come to a vote at the FCC on August 1. Pai’s proposal states that “some states and localities” are collecting fees and imposing requirements not “explicitly allowed” by Title VI, the cable regulation section Congress added to the Cable Act of 1984. Continue reading FCC Proposal Restricts Local Regulation of Cable Networks

Social networks, dating services, photo websites and surveillance cameras are just some of the sources of a growing number of databases compiling people’s faces. According to privacy advocates, Microsoft and Stanford University are among the many groups gathering images, with one such repository holding two million images. All these photos will be used to allow neural networks to build pattern recognition, in the quest to create cutting edge facial recognition platforms. Some companies have collected images for 10+ years. Continue reading Privacy Concerns Grow Over Facial Recognition Data Sets

Up until now, massive conglomerates have dominated robotics, but that’s about to change, as the cost of hardware production plunges (due to globalization) and computing and cloud solutions become cheaper, more powerful and easy to ramp up. That’s given rise to Robotics-as-a-Service (RaaS) solutions, in which vertical-specific hardware and software are bundled and sold in monthly subscription packages. At the same time, California enacted a new law that would require a bot to reveal its “artificial identity.” Continue reading Robotics-as-a-Service Rises, California Puts Limits on Bots

Broadband Internet providers gather masses of data on consumer behavior but thus far have been slow to use that data for targeted advertising. However, as cable and telecom companies feel the negative impact of cord-cutting, they are beginning to look to their broadband units to make up the shortfall. AT&T and Google Fiber already mine customer data, but Altice USA, Comcast, Charter Communications and Verizon Communications have been reluctant to either gather or use personal data, for fear of customer pushback. Continue reading Internet Providers Positioned to Mine Data for Targeted Ads

Twitter announced that it plans to hide messages that are posted by politicians who violate the company’s abuse or harassment policies. Such tweets will be hidden behind a warning label, but will not be removed from the service, since Twitter still considers them a matter of public interest. The notices will inform readers if a tweet violates rules regarding harassment or violent threats, and then readers will have the option of clicking through to access the questionable message. The move could complicate the current debate over political bias on Twitter in addition to the balance other social platforms are struggling with between free speech and offensive content. Continue reading Twitter Will Warn Users of Politicians’ Inappropriate Tweets