Streaming Options Impact Bandwidth Consumption Rankings

With the dramatic increase in the amount of video streaming from Internet-based apps, Netflix has ceded its position as the No. 1 consumer of bandwidth. That’s according to Sandvine’s 2019 Global Internet Phenomena Report, which added that HTTP media streaming accounted for 12.8 percent of downstream Internet traffic globally in the first six months of 2019, whereas Netflix accounted for 12.6 percent. In the Americas, Netflix’s downstream traffic in the same period dropped to 12.9 percent from last year’s 19.1 percent. Continue reading Streaming Options Impact Bandwidth Consumption Rankings

Hulu Looks to Take On Streaming Rivals By Lowering Its Cost

Following the announcement that Netflix would be raising its subscription prices to help finance more original programming, Hulu is heading in the opposite direction to lure more streaming customers. The $7.99 per month cost of Hulu’s service will drop to $5.99 monthly. This new price could attract Netflix customers who are considering whether to cancel or downgrade their current Netflix subscriptions following the new price increase. Although the numbers widely vary, several recent surveys suggest that some Netflix subscribers are now considering a change. Continue reading Hulu Looks to Take On Streaming Rivals By Lowering Its Cost

Amazon’s Prime Video Channels to Double Revenue by 2020

BMO Capital Markets released a report that quantifies the impact of Amazon’s Prime Video Channels service on the pay-TV industry. It revealed that Channels will generate $1.7 billion in revenue in 2018, compared to last year’s $700 million. Further, BMO Capital predicts that revenue will more than double to $3.6 billion in 2020. That’s good news for Channels’ partners, who stand to earn an estimated $1.2 billion this year, and $2.5 billion in 2020, based on Amazon sharing an average 70 percent of subscription fees. Continue reading Amazon’s Prime Video Channels to Double Revenue by 2020

SVOD Apps and Virtual MVPDs Continue to Gain Momentum

Leading subscription video apps such as Netflix and Hulu generated a total of $781 million last year as streaming video continues its rise. According to app intelligence firm Sensor Tower, U.S. consumers spent about $329 million during Q3 2018 on the top 10 SVOD apps available via Google Play and Apple’s App Store. That figure represents a 15 percent jump over Q1. While Netflix and Hulu continue their growth, live-streaming TV services are also gaining traction. Online video analytics firm Conviva reports that virtual MVPDs including Sling TV, PlayStation Vue, and Hulu with Live TV have experienced a 212 percent increase in viewing hours over the past year in the U.S. Continue reading SVOD Apps and Virtual MVPDs Continue to Gain Momentum

PlayStation Vue Content Now Available via the Apple TV App

Sony announced that PlayStation Vue’s on-demand programming and live sports are now accessible via the Apple TV App on iOS and tvOS. PlayStation Vue becomes the first U.S. pay TV provider added to the TV App, which already includes content from major cable channels and top streaming services (although not Netflix). While viewers will be forwarded to the PlayStation Vue service rather than streaming content directly in Apple’s TV App once content has been selected, the integration should make the process of finding available movies and TV shows easier. Continue reading PlayStation Vue Content Now Available via the Apple TV App

Hulu Floats Idea of Skinny Bundle Minus Linear TV Networks

According to Hulu chief executive Randy Freer, the company is considering a skinnier bundle aimed at pay-TV cord shavers watching their wallets. The bundle would not include linear TV networks, which have pricey carriage fees, but would continue to offer sports, news and on-demand content licensed from cable networks. Hulu is in talks with programmers about the possibility of such a bundle. Few additional details are available, but that the price would be less than the current $40 per month plan. Continue reading Hulu Floats Idea of Skinny Bundle Minus Linear TV Networks

Hulu with Live TV Surpasses One Million Subscriber Milestone

Hulu’s live TV streaming service, launched just over a year ago, has topped one million subscribers, up from the 800,000 Hulu announced in May and the estimated 450,000 reported by CNBC at the beginning of the year. While its new service numbers are on the rise, they remain a mere fraction of Hulu’s total base of more than 20 million subscribers (including its paid on-demand programming). However, the milestone is significant considering the competition in the burgeoning space between services such as Sling TV from Dish (2.3 million subscribers) and AT&T’s DirecTV Now (1.8 million subscribers). Continue reading Hulu with Live TV Surpasses One Million Subscriber Milestone

Hulu Draws 800,000+ Subscribers to its New Live TV Service

In an interview with CNBC, Hulu CEO Randy Freer revealed that his company’s $40 per month Internet streaming service, Hulu with Live TV, which launched a little more than one year ago, has surpassed 800,000 subscribers. Dish Network’s Sling TV reached 2.3 million customers at the end of Q1, and AT&T’s DirecTV Now has about 1.46 million subscribers. Other competitors in this space include Google’s YouTube TV, PlayStation Vue from Sony, and the sports-focused fuboTV. In total, Hulu has more than 20 million paying customers (half subscribe to the ad-free $11.99 monthly package). Continue reading Hulu Draws 800,000+ Subscribers to its New Live TV Service

YouTube TV, Hulu Live TV Experience Early Subscriber Growth

Hulu with Live TV has reached about 450,000 paid subscribers, while YouTube TV now has more than 300,000, according to sources familiar with the private figures. Neither service has reached the success of leading live-streaming services such as Dish’s Sling TV (more than 2 million subscribers) and AT&T’s DirecTV Now (1 million subscribers), but Hulu and YouTube only launched their offerings last year. Sling TV is the oldest, having launched in 2015, and DirecTV Now experienced recent growth after promotional deals offered free HBO and the option to add the service to mobile plans for $10 a month. Continue reading YouTube TV, Hulu Live TV Experience Early Subscriber Growth

Pay TV Losses Could Jump to 5 Million Households per Year

We’ve seen a wide range of recent forecasts regarding cord cutting and the impact on traditional pay TV. According to a new survey from RBC Capital Markets, only 55 percent of respondents said they would continue their pay-TV subscriptions. While 2016 saw a loss of 2 million subscribers, a future increase exceeding 5 million per year “does not seem impossible,” wrote RBC analyst Steven Cahall. “The RBC survey found that 21 percent of current cable, satellite or telco TV customers were considering switching to a lower-cost virtual pay-TV service,” reports Variety, “like Hulu with Live TV, Sling TV or DirecTV Now.” Continue reading Pay TV Losses Could Jump to 5 Million Households per Year

Google’s New YouTube TV App Clocks 2 Million Downloads

According to analytics firms App Annie and Sensor Tower, about 2 million consumers have already installed the YouTube TV app, even though it is not yet available in all regions of the U.S. Installs for Google’s new live TV service were evenly split between Android and iOS devices, reports TechCrunch. While download numbers do not necessarily mirror subscription numbers, early consumer interest should draw the attention of competitors, including telcos. YouTube TV is joining a crowded market of companies offering live TV over the Internet. Others include Sling TV, PlayStation Vue, DirecTV Now, Hulu with Live TV, and Comcast’s upcoming Xfinity Instant TV. Continue reading Google’s New YouTube TV App Clocks 2 Million Downloads