ETCentric member and contributor Adrian Pennington recently posted an interesting perspective on the direction of visual effects in TV production, including an interview with Adobe’s Steve Forde. “While the feature film visual effects business is in flux, the TV VFX business is thriving by delivering creativity to tight timescales on a budget,” writes Adrian. “Indeed the future of all VFX production could be modeled on the workflows built to support CGI-intensive series like ‘Game of Thrones’ and ‘Doctor Who.'” Continue reading Will the Future of Visual Effects be Modeled on TV Production?

A new Glassware app called Preview allows Google Glass users to view a movie’s trailer just by looking at a movie poster. After the app is manually installed, if a Glass wearer looks at a poster, the film’s preview will automatically play from YouTube. The app was created by Takahiro Horikawa, who debuted the software in January, and has been making minor fixes since then. The idea behind the app is to allow users to go to a movie theater, view trailers, and then decide which film to see. Continue reading Glassware App Plays Trailers When You Look at Movie Posters

Legendary musician Neil Young, the featured speaker on the eve of South by Southwest Music, introduced PonoMusic, his new high resolution audio ecosystem, to a capacity crowd in Austin, Texas. Only four hours earlier, he launched a Kickstarter crowdfunding campaign, which raised more than 50 percent of its fundraising goal before he appeared onstage. The mission of PonoMusic is to bring the highest-quality music to discerning consumers who want to experience music the way the artists intended. Continue reading SXSW: Neil Young Launches Kickstarter Campaign for PonoMusic

Disney has signed a multiyear deal with Shanghai Media Group that will have writers in the U.S. collaborate with Chinese writers and filmmakers to develop Disney-branded movies that incorporate Chinese themes. The partnership will also expand training opportunities between the creative teams of both countries. Meanwhile, film producer Robert Simonds is forming a new movie studio that intends to meet the growing needs of China and self-distribute the types of films that have been displaced by summer blockbusters. Continue reading Disney Teams with Shanghai Media, Producer Forms New Studio

Great Britain struck a major deal with Germany at the CeBIT 2014 trade fair to co-develop a 5G Internet service fast enough to download a movie in less than a second. German and British universities will work together on the project. Speaking at the tech summit in Hannover, Germany, British Prime Minister David Cameron said that his country risks being left behind if it does not develop ultra-fast broadband. He also announced a major investment in a grant fund and research and development for the Internet of Things. Continue reading CeBIT 2014: Germany and Britain Plan to Develop 5G Broadband

A $99 device called InAIR from startup SeeSpace hopes to combine the best of your laptop, smartphone and TV all in one place by layering social media and Web content inline with the programs you are watching. Billed as “the world’s first augmented television,” the project exceeded its $100,000 goal on Kickstarter by nearly $78,000 a few days ago. InAIR plugs directly into the TV through its smart HDMI cable, connects to the set-top box, and pulls data from the movie or TV show currently airing. Continue reading Augmented Television: InAIR Layers Web Content with Your TV

OnLive, a startup that provides users with online video game streaming, is shifting its strategy to allow users to play games that are purchased from other services, as well as access games without being connected to the Internet. OnLive’s original goal was to enable users to play sophisticated games over the Internet, and eliminate the need to buy hardware or install software to play them. OnLive’s service could be compared to Netflix, but for video games instead of movies. Continue reading OnLive Shifts Strategy Beyond Simply Streaming Games Online

The SXSW Music, Film and Interactive Festival kicks off in Austin, Texas today. The interactive portion of the conference, now in its 21st year, has grown to hundreds of sessions. Privacy, security, wearable tech, the Internet of Things and 3D printing are expected to be hot topics. On Monday, the show will host a conversation between NSA whistleblower Edward Snowden (via videoconference) and Christopher Soghoian of the American Civil Liberties Union. Julian Assange, founder of WikiLeaks, is also scheduled to speak. Continue reading Expect an Emphasis on Privacy and Security at SXSW Festival

When mapping out product placement strategies, marketers often avoid scary movies so that consumers will not associate their brands with fear. However, a recent study from the University of British Columbia’s Sauder School of Business suggests that viewers, especially when alone, are actually more likely to remember products and think of them favorably when they see them in a scary movie. When subjects of the study experienced fear, they also experienced an emotional attachment to familiar brands. Continue reading Product Placement Most Effective When Viewers Are Scared?

According to a new Consumer Electronics Association study, 79 percent of online U.S. adults obtain the video content they watch from traditional TV providers, although a significant number of viewers are turning to other sources. Online video streaming is most common with consumers ages 18-34. However, traditional TV viewing remains consistent for most age groups, suggesting that online services are being used as a supplement rather than a replacement of traditional programming. Continue reading Digital Video Content Not a Replacement for TV Programming

Video-streaming set-top box maker Roku is planning to launch its anticipated Streaming Stick with Wi-Fi remote next month for $49.99. The thumb-size media stick plugs into a television’s HDMI port and offers a similar interface available through the Roku set-top boxes with access to a host of online streaming services. A simple solution to make your TV smart, the Roku Streaming Stick will compete with the popular $35 smartphone-controlled Chromecast device from Google. Continue reading Make Your TV Smart: Roku to Ship $50 Streaming Stick in April

Video game rental service GameFly is launching a movie rental service (currently in beta) that aims to compete with the Netflix disc-by-mail business. GameFly will offer DVD and Blu-ray discs to subscribers, with the option of renting one or two movies at a time. While Netflix has predicted that shipping costs would bring an end to its own disc-based rental service, this may not be an issue for GameFly since mail rentals remain its core business. Continue reading GameFly Will Take On Netflix with New Movie Rental Service

According to Kickstarter, the crowd-funding site officially passed $1 billion in pledges yesterday. Of the one billion pledged by 5.7 million individuals from 224 countries and territories to help fund creative projects, more than half was pledged in the last 12 months. More than $663 million was pledged by nearly 3.76 million backers in the U.S. alone. Other top countries include the U.K., Canada, Australia, Germany and France. Interestingly, nearly 16,000 people have backed more than 50 projects. Continue reading New Milestone: Kickstarter Passes the $1 Billion Pledge Mark

Disney has launched its new Disney Movies Anywhere (DMA), that allows consumers to purchase movies and store them in the cloud. Launching initially for iOS and the Web, the service is integrated with the Apple iTunes Store. Users can browse, buy and view more than 400 Disney, Pixar and Marvel movies (however, R-rated movies are not included). DMA is powered by Keychest digital storage and streaming tech, developed by Disney, the first to offer movies and TV shows through iTunes. Continue reading Disney Launches Online Movie Service Powered by Keychest

Amazon continues to expand into the entertainment realm with its delivery of movies and TV via Amazon Prime, the launch of Amazon Studios, its recent acquisition of video game developer Double Helix, and now, the possibility of a streaming music service that would likely be bundled into its Prime delivery option. Amazon has been hiring executives with digital music experience in recent years, and has reportedly been in talks with major music labels for the past few months. Continue reading Amazon Discusses New Streaming Service with Music Labels