Apple’s Hollywood Strategy Focuses on Family-Friendly Fare

Last year Apple set aside $1 billion for Hollywood entertainment. But as the tech company pushes into entertainment, it faces issues related to its brand. Its first scripted drama, “Vital Signs,” a semi-biographical story about Dr. Dre, is a key example. After seeing its guns, cocaine and adult themes, Apple chief executive Tim Cook reportedly told Apple Music executive Jimmy Iovine that the content went too far, say sources, and nixed the series. Cook wants entertainment, but not the kind that could tarnish Apple’s brand. Continue reading Apple’s Hollywood Strategy Focuses on Family-Friendly Fare

Instagram Co-Founders Transitioning From Leaders to Users

Kevin Systrom and Mike Krieger, who co-founded Instagram in 2010 and sold the app to Facebook two years later for $1 billion, announced in a blog post that they would be leaving the company. The two men were responsible for shaping the culture and products of Instagram — Systrom serving as CEO and product visionary, and CTO Krieger actively running the engineering team. They built the company to over a thousand employees and the user community to more than one billion. “We’re planning on taking some time off to explore our curiosity and creativity again,” wrote Systrom. “Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do.” Continue reading Instagram Co-Founders Transitioning From Leaders to Users

Journalists Unveil The Markup to Investigate Tech Algorithms

ProPublica journalist Julia Angwin has worked with programmers and data scientists to uncover the algorithms used by big tech companies such as Facebook and how these tools can be used to promote scams, racial bias and extremist content. Now, with a $20 million gift from Craigslist founder Craig Newmark, Angwin and data journalist Jeff Larson are starting The Markup, a new site focused on investigating technology and its impact on society. Wikimedia Foundation former head Sue Gardner will be executive director. Continue reading Journalists Unveil The Markup to Investigate Tech Algorithms

Instagram Unveils Explore Shopping Tab, Stickers for Stories

Instagram plans to debut a standalone Shopping app, a move that could rival Pinterest and Wish. Ahead of the move, it is adding a shopping tab to the Explore page, which will allow users to look through a dedicated feed of merchandise from a wide range of vendors. Those sellers will be able to add stickers to their Stories for the first time, letting consumers shop from the Stories feed by tapping on the product. With this feature, shoppers will let people consider possible purchases before heading to the seller’s website. Continue reading Instagram Unveils Explore Shopping Tab, Stickers for Stories

Nielsen Updates its Social Ratings to Measure Owned Content

Nielsen’s Social Content Ratings service — which measures the impact of television programming across social platforms Facebook, Instagram and Twitter — has been updated to include Owned Content Performance for helping television networks better understand social impact and optimize social strategies. During August, Nielsen examined more than 142,000 TV-related posts and tweets from accounts owned by or affiliated with networks, programs and talent handles, and discovered that images and video outperformed text in terms of engagement. Continue reading Nielsen Updates its Social Ratings to Measure Owned Content

Zuckerberg Details Facebook’s Steps Against Election Attacks

Facebook chief executive Mark Zuckerberg published a 3,300-word blog post listing steps the company has taken to make the platform safer from election interference. He said that, although the company wasn’t prepared in 2016, it has developed “sophisticated systems” and that it is “better prepared for these kinds of attacks” in worldwide elections. The company is facing its first test in Brazil’s upcoming presidential election. Zuckerberg said he will also publish in-depth reports on how the company is facing its challenges. Continue reading Zuckerberg Details Facebook’s Steps Against Election Attacks

Two Industry Trade Groups Issue Proposals for Data Privacy

As Congress considers how to regulate technology companies’ handling of personal data, the Internet Association, whose members include Google and Facebook, and BSA/The Software Alliance, which represents Microsoft and Oracle, issued their own proposals. Among the six principles that the Internet Association endorsed is data portability, which allows consumers to take their personal information from one service to another that provides a similar service. BSA/The Software Alliance issued a 10-point framework. Continue reading Two Industry Trade Groups Issue Proposals for Data Privacy

European Parliament Advances Copyright Bill Despite Critics

The European Parliament adopted a draft copyright bill to require tech platforms to pay more for music and news produced by media companies. If the law passes, EU countries will have two years to comply. Tech companies continue to fight against the bill’s final adoption; EDiMA, a trade group representing Amazon, Apple, Facebook and Google among others, stated that the EU “decided to support the filtering of the Internet to the benefit of big businesses in the music and publishing industries despite huge public outcry.” Continue reading European Parliament Advances Copyright Bill Despite Critics

Inside The New Yorker Profile on Facebook’s Mark Zuckerberg

The New Yorker posted a profile of Facebook founder/chief executive Mark Zuckerberg on its website, a week ahead of its September 17 print publication. The article, by New Yorker staff writer Evan Osnos asks if Facebook will “break democracy.” The profile describes Zuckerberg as someone who makes a distinction between feeling an emotion and acting on it through his business. He also states his opposition to government regulations, stressing that breaking Facebook into smaller companies would be a huge mistake. Continue reading Inside The New Yorker Profile on Facebook’s Mark Zuckerberg

Facebook Adds 24 Languages to Rosetta Translation Feature

Facebook’s Rosetta is a machine learning system that extracts text in many languages from over one billion images in a real time. Facebook built its own optical character recognition system that can process such huge amount of content, day in and day out. In a recent blog post, Facebook explained how Rosetta works, using a convolutional neural network to recognize and transcribe text, even non-Latin alphabets and non-English words. The system was trained with a mix of human- and machine-annotated public images. Continue reading Facebook Adds 24 Languages to Rosetta Translation Feature

Facebook Boosts Instant Experience Ads, Updates Ad Metrics

Facebook is rebranded its mobile Canvas ads as full-screen, rich media Instant Experience ads, saying it will offer “new ways for businesses to understand their customer’s progression from seeing an Instant Experience to completing a purchase.” Instant Experience ads come with an Instant Form template making it easy for a visitor engaged with the ad to submit contact information. Other existing templates include Instant Storefront, Instant Lookbook, Instant Customer Acquisition and Instant Storytelling. Continue reading Facebook Boosts Instant Experience Ads, Updates Ad Metrics

Amazon Grows its Ad Business With Sponsored Product Ads

To grow its advertising business, Amazon is now more aggressive with sponsored product ads, first launched in 2012. A product search will first show sponsored ads, taking up the whole screen above the fold (everything seen before the user scrolls) or, in the case of a mobile phone, the entire first screen. Those sponsored ads are followed by an ad for Amazon’s 365 Everyday Value brand, part of its Whole Foods purchase. The user has to scroll down halfway on the next browser page to find organic search results. Continue reading Amazon Grows its Ad Business With Sponsored Product Ads

Facebook Is Developing Multiplayer AR Games for Messenger

Facebook is moving into augmented reality multiplayer games on Messenger, and some journalists have had a chance to visit the company’s Real Time Communication team in Seattle and experience these unreleased AR games firsthand. Messenger already has 1.3 billion monthly active users, making it the second most used messaging service after WhatsApp, with 1.5 billion users. Facebook owns both apps. One AR game, to be released before year’s end, is “Kitten Craze,” which lets up to six Messenger players dodge flying felines. Continue reading Facebook Is Developing Multiplayer AR Games for Messenger

Facebook and Twitter Execs Answer Questions on Capitol Hill

In Washington DC, as Facebook chief operating officer Sheryl Sandberg and Twitter chief executive Jack Dorsey were concluding testimony on efforts to repel foreign interference ahead of the midterm elections, Attorney General Jeff Sessions dropped a bombshell. He stated plans to convene state attorneys general on September 25 to look at what the Justice Department said is the intentional “stifling [of] the free exchange of ideas on their platforms.” Google, which had been invited to testify, did not send a representative. Continue reading Facebook and Twitter Execs Answer Questions on Capitol Hill

Instagram Eyes E-Commerce With Standalone Shopping App

Facebook’s photo- and video-sharing service Instagram is reportedly developing a standalone app designed specifically for shopping. The app, possibly to be named IG Shopping, is expected to help users browse products from merchants and businesses and then make purchases directly within the app. The Verge initially broke the news based on information from sources familiar with the matter, but Instagram has yet to confirm the app or a potential launch date. According to Facebook COO Sheryl Sandberg, over 25 million businesses presently have Instagram accounts, 2 million of which are advertisers. Continue reading Instagram Eyes E-Commerce With Standalone Shopping App

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