Apple Drops More on Ads for iPhone Than Its OTT Platform

Apple’s debut of its streaming service, Apple TV+, has garnered outsized attention. But an examination of Apple’s spending on marketing indicates the Silicon Valley company’s main priority is its new iPhone. In September and October this year, Apple spent a total of $71.9 million on iPhone ads and $40.3 million on Apple TV+ ads. In October, for example, Apple spent $19.9 million on television commercials for Apple TV+, but, according to measurement company iSpot.tv, only $38.6 million on the new iPhone. Continue reading Apple Drops More on Ads for iPhone Than Its OTT Platform

Quibi, T-Mobile Partner to Offer Short-Form Mobile Content

Quibi, the Hollywood startup aimed at delivering “quick bite” mobile entertainment to millennials, has partnered with T-Mobile to deliver the streaming service when it launches in April. T-Mobile, the country’s third largest mobile network with 83.1 million customers, has been searching for entertainment partners to better compete with AT&T, which acquired Time Warner last year and plans to launch streaming service HBO Max next year. What the Quibi partnership means for T-Mobile subscribers has yet to be revealed. Continue reading Quibi, T-Mobile Partner to Offer Short-Form Mobile Content

Time Debuts People/Entertainment Weekly Streaming Network

Time is launching its People/Entertainment Weekly Network (PEN) today — a streaming, ad-supported video service also available as an app, on numerous Web-connected devices and People’s website. The venture, Time’s latest effort to leverage digital advertising, is free and available to watch live and on-demand, with a focus on celebrities, coverage of popular entertainment franchises (such as “Star Wars” and “Game of Thrones”), live events (such as the Emmy Awards) and human interest stories. Continue reading Time Debuts People/Entertainment Weekly Streaming Network

Media Publishers Testing Video Content on Instagram Stories

Many media publishers creating content for Snapchat Discover are now gravitating to the new Instagram Stories. CNN, Food Network, People, Comedy Central, Cosmopolitan and Tastemade are now regularly producing Instagram Stories and respectable numbers of viewers are watching. AwesomenessTV, a tween/teen site, is even running ads on the new platform. Stories on Snapchat and Instagram, which disappear after 24 hours, are a package of phone images and/or videos that are annotated and embellished with graphics and emoticons. Continue reading Media Publishers Testing Video Content on Instagram Stories

ILMxLAB Debuts ‘Tatooine’ VR, Develops Darth Vader Projects

Darth Vader is the star of an upcoming Lucasfilm virtual reality project centered on “Star Wars.” Although the project is largely undefined at this point — it has no name, genre, or release date — what we do know is that the story will both reveal new details about Darth Vader’s background and try out some innovative storytelling techniques. Lucasfilm’s ILMxLAB, which accesses award-winning VFX facility Industrial Light & Magic, Skywalker Sound and the “Star Wars” story group, is developing the project. Continue reading ILMxLAB Debuts ‘Tatooine’ VR, Develops Darth Vader Projects

Time Launches INSTANT Video Platform for the Mobile Web

Time Inc. officially launched its new website, dubbed INSTANT, at VidCon 2016 in Anaheim. The mobile video platform, which does not require users to download an app, features content from Internet celebrities such as Connor Franta, Jake Paul, RudanC and Baby Ariel. INSTANT delivers video content, including live programming, and native and branded advertising. Content will also be distributed across social networks such as Facebook, Instagram and YouNow, as well as sites for Time properties including Entertainment Weekly, HelloGiggles and People. Continue reading Time Launches INSTANT Video Platform for the Mobile Web

Time Inc. and Wochit Partner to Help Publishers Create Videos

Time Inc., which purchased ad tech network and Myspace owner Viant earlier this year, is planning to publish 40,000 pieces of video content in 2016. To help achieve this ambitious goal, Time has partnered with New York City-based Wochit, a startup that helps online publishers produce short videos. Wochit provides pre-licensed content, editing tools and publishing options for social media and mobile platforms. The service analyzes article text and finds related graphics, photos and videos to build a video. Publishers can then add voice-over, music and more. Continue reading Time Inc. and Wochit Partner to Help Publishers Create Videos

‘Breaking Bad’ Creator Credits Illegal Downloads for Popularity

Vince Gilligan, the creator of the Emmy-winning series “Breaking Bad,” told BBC in a recent interview that he attributed the show’s following in part to illegal downloads. The dramatic final episode was downloaded illegally more than 500,000 times in just 12 hours — the show’s most pirated episode, according to Variety. But Gilligan also says those downloads negatively affected the people who worked on the show and earned them less money as a result. Continue reading ‘Breaking Bad’ Creator Credits Illegal Downloads for Popularity