Adobe Elements Touts Consumer AI in Photoshop, Premiere

Adobe is taking artificial intelligence to the mass market in Photoshop Elements 2023 and Premiere Elements 2023. The new releases incorporate Adobe Sensei AI-powered features to enable intuitive, streamlined workflows and Step-by-step Guided Edits. The a la carte Elements line has been called “affordable” and “casual.” Adobe describes the overall package as “simple for users at any skill level,” leaving the door wide open for sophisticated features. Adobe says the smaller, lighter Elements 2023 packages offer improved speed and stability, installing 35 percent quicker, with a 50 percent baseline launch-time improvement.  Continue reading Adobe Elements Touts Consumer AI in Photoshop, Premiere

Pinterest Debuts New Ad Formats and Paid Partnership Tool

Pinterest’s Idea Pins creator platform has been described as a cross between TikTok videos and Facebook Stories. Now the social platform is extending brands’ similar creativity with Idea Ads, which can also combine video, images and music. Idea Ads can be created by the brands themselves or in collaboration with a Pinterest user, in which case the results are categorized as “Idea ads with paid partnership.” The idea is to extend brands boxed-in by video-first platforms the chance to engage users with mixed media for elements critical to DIY projects, like a printable ingredient or supply lists. Continue reading Pinterest Debuts New Ad Formats and Paid Partnership Tool

iMovie 3.0 Automates Social Video Editing on iPhones, iPads

Apple’s iMovie 3.0 includes new features that make it easier for social users to create edited videos on the iPhone and iPad. Magic Movie will instantly generate videos from user-selected clips and photos, automatically adding transitions, effects and music, while Storyboards offer pre-made templates on which to build. The tools are designed to help “aspiring content creators and moviemakers learn to edit and improve their video storytelling skills,” Apple says, explaining that makers of DIY videos, tutorials, product reviews and the like are the targeted audience. Continue reading iMovie 3.0 Automates Social Video Editing on iPhones, iPads

Apple Self Service Repair Shop Is Good News for Consumers

In what’s billed as a major triumph in the “right to repair” movement, Apple says it will begin selling the parts and tools to allow people to make their own iPhone repairs. The movement gained momentum in July when the FTC announced it would step up enforcement against tech firms that made gadget repairs difficult for consumers and small businesses. Microsoft, which along with Apple, Google and Amazon had lobbied against the FTC effort, in October announced it was joining Dell, HP and Motorola in getting a jump on “right to repair” legislation. Continue reading Apple Self Service Repair Shop Is Good News for Consumers

Pinterest TV Launch Focuses on Live Shopping with Creators

Pinterest is advancing its objective of becoming more than an image-sharing site by adding live shopping through an app called Pinterest TV that the company believes will help it become a creator destination. Pinterest TV will offer “a series of live, original and shoppable episodes featuring creators” streaming weekdays beginning November 8 on iOS and Android. Topics will span food, home, fashion and beauty. As part of the initiative, Pinterest is launching a virtual studio complete with producers who will help creators develop content, provide A/V support and become ready for live streaming. Continue reading Pinterest TV Launch Focuses on Live Shopping with Creators

YouTube Adds Visuals and Multi-Language Results to Search

Google’s YouTube revealed a plan to release improvements to its search functionality that will use visual appeal to provide a better sense of what videos contain, making it easier and more efficient for users to find their desired video content. In the YouTube app, both the Android and iOS versions, users will be able to see a snippet of video rather than a mere thumbnail while scrolling through the content. A section below the videos will also show all chapters, if relevant, enabling the user to click on a specific chapter of the video. Continue reading YouTube Adds Visuals and Multi-Language Results to Search

HPA Tech Retreat: ETC Details Its Executive Coffee Program

During the HPA Tech Retreat, ETC Immersive Media Initiative program lead Phil Lelyveld presented highlights from the Entertainment Technology Center’s “Executive Coffee With…” program, a series of discussions between ETC industry members and USC students on a range of topics related to the future of entertainment. To date, executives from Verizon, Universal, Fox, Equinix, Vubiquity and Dolby have posed questions to the USC students, on topics from production during COVID-19 to the future of the theater experience. Continue reading HPA Tech Retreat: ETC Details Its Executive Coffee Program

Pinterest Debuts Story Pins, Other Tools Aimed at Influencers

Pinterest is debuting two features intended for lifestyle influencers: Story Pins, which is similar to the increasingly popular stories feature available on Snapchat, Instagram and other platforms; and “creator profiles,” which allow influencers to show off their work. For Story Pins, which is already available to a select group of influencers, the creator can post photos and vertical videos with overlaid text and voice-over narration but doesn’t need to link to an outside website. Story Pins are not ephemeral, and followers can comment and react to them. Creator Profiles highlight projects via Story Pins. Continue reading Pinterest Debuts Story Pins, Other Tools Aimed at Influencers

Nintendo Intros DIY Labo VR Kit with Mini-Games for Kids

Almost a year ago, Nintendo debuted Labo, a DIY cardboard virtual reality kit for Switch. Now, the company is introducing its fourth kit, this one an intro to VR for children. Labo’s VR kit includes “simple and shareable” mini-games for multiple players, but requires users to hold the handset up to their faces. With the version for children, mini-games are designed for kids to pass around the screen and take turns, which Nintendo of America president Doug Bowser said encourages “both virtual and real-world interactions.” Continue reading Nintendo Intros DIY Labo VR Kit with Mini-Games for Kids

Nintendo’s Profits Jump With Strong Sales of Switch Consoles

Nintendo enjoyed a significant jump in profit with strong sales of its Switch console, unveiled on March 3, and affiliated software. The company, based in Kyoto, reports it sold 7.24 million Switch units in Q4 2017, bringing total sales since its debut to 14.86 million. One reason for the leap was that Nintendo ensured that stores had plenty of Switch consoles to sell over the holiday shopping season, following shortages during the summer. But, says the company, demand still outstrips supply. Continue reading Nintendo’s Profits Jump With Strong Sales of Switch Consoles

Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy

The Gen Z audience, defined as those born after about 1996, gravitates to the kind of irreverent self-made YouTube stars embodied by Liza Koshy, a comedian with 1.6 billion views, who produces short content for social media platforms. Reaching this audience is a challenge since it values DIY stars as much or more than professionals and moves among platforms and apps with ease. Two years after she first appeared on YouTube, Koshy has been featured in Vogue’s 73 Questions (which she recently parodied) and advertisers are chasing her. Continue reading Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy

Google Shutters its Project Ara Plans to Build Modular Phones

Google has reportedly suspended its Project Ara initiative to build a modular smartphone with interchangeable components. The goal was to develop a phone that consumers could customize with cameras, speakers, batteries and other parts in an effort to prolong lifespan and reduce electronic waste. “The move marks an about-face for the tech company, which announced a host of partners for Project Ara at its developer conference in May and said it would ship a developer edition of the product this autumn,” according to Reuters. “Axing Project Ara is one of the first steps in a campaign to unify Google’s various hardware efforts, which range from Chromebook laptops to Nexus phones.” Continue reading Google Shutters its Project Ara Plans to Build Modular Phones

What Began as April Fool’s Day Joke is Now $49 VR Headset

Google Cardboard is no longer the only inexpensive VR headset around. From Oakland, CA-based hardware collective Next Thing Co. comes Pockulus, a $49 portable game console that consists of a palm-sized computer and 3D-printed facemask. The tiny computer that runs Pockulus is CHIP, which was the company’s successful seller at $9 per unit. The idea to repurpose CHIP as a VR controller was an April Fool’s Day joke that is now a real product. It requires some DIY, mainly 3D printing the bezel that fits the display on the face. Continue reading What Began as April Fool’s Day Joke is Now $49 VR Headset

Top YouTube Stars Using Online Success to Launch Careers

Forbes has compiled its first-ever list of the world’s highest-paid YouTube stars. To appear in the ranking, Internet celebrities had to make at least $2.5 million in earnings for the year ending June 1, 2015. The top 13 DIY videomakers, most under the age of 30, have earned a combined total of $54.5 million. The group includes gamers, singers, comedy teams, pranksters, a beauty blogger and a dancing violinist. While most make their revenue from online advertising, some are also branching out into traditional media such as film, TV, music and publishing. Continue reading Top YouTube Stars Using Online Success to Launch Careers

Low-Cost Raspberry Pi Computer Enjoys Surprising Popularity

The affordable Raspberry Pi microcomputer — launched three years ago with the modest hope of selling a few thousand units — just passed the five million sales mark. The Raspberry Pi Foundation offers its no-frills Model A Pi for $25 and the Model B for $35. It recently launched the 6x faster Model B Pi 2 with double the memory for only $35. Originally intended as a cost efficient solution for students, the simple microcomputer is now being used to build everything from DIY computers to robotics projects. Continue reading Low-Cost Raspberry Pi Computer Enjoys Surprising Popularity