Netflix is embarking on an experiment in interactive online storytelling with children’s programs “Puss in Book: Trapped in an Epic Tale” (available now) and “Buddy Thunderstruck: The Maybe Pile” (debuting July 14). With thousands of possible story paths, the shows allow viewers to choose his or own adventure. Whereas books and videogames have offered this kind of storytelling for years, it’s been difficult — and, from the point of view of the studio or TV network, not financially viable — to do so for video. Continue reading Netflix Launches Two New Interactive Digital Shows for Kids

At ETC’s conference on machine learning/AI at NAB, director of data and analytics Yves Bergquist talked about the work ETC@USC is doing to understand AI, storygraphics and audience intelligence. At the heart of the question, he said, is why we like or don’t like a movie or TV show. Getting an audience member to describe why she liked her favorite movie, he responded that the people who made that movie don’t know why she liked it. “Not because they’re stupid, but because it is a very complex, multi-faceted question,” he said. Continue reading NAB 2017: ETC Charts Path From Big Data to Big Knowledge

In an ETC conference at NAB 2017 on machine learning and artificial intelligence, Yves Bergquist, ETC project director of data and analytics, moderated a panel discussion on the opportunities, challenges and pitfalls of machine learning in today’s media and entertainment environment. The group, which included executives with HGST Western Digital, Anvato/Google Cloud and TiVo, also looked into issues of security, human interaction and the impact of automation on human employees. Continue reading NAB 2017: ETC Examines Impact of Machine Learning and AI

Snap is opening up Snap to Store, letting advertisers make the best use of Snapchat’s database to determine how well their ads are working. Snap has been testing Snap to Store since 2016, with Paramount Pictures and 7-Eleven among a handful of others who would like to know if their campaigns are actually driving viewers to movie theaters, stores and other venues. Now, Snap is rolling out Snap to Store to more brands, in retail, fast food, movie and automotive, as well as providing more data and a proprietary digital dashboard. Continue reading Snap Widens Snap to Store, Serving User Data to Advertisers

Intel is shipping its first products based on 3D XPoint, a technology it has been developing for more than ten years to bridge the gap between conventional memory, which holds data for immediate use, and longer-term storage. The company reports that 3D XPoint is 1,000 times faster than NAND flash often used in storage drives, but only 1 percent the speed of DRAM (dynamic random-access memory) temporary memory. Intel says it can speed up tasks in fraud detection, retail recommendations and autonomous vehicles. Continue reading Intel Debuts Memory Products Based on 3D XPoint Technology

Fox Networks Group, Turner and Viacom announced the launch of OpenAP, a new Web-based platform designed to help advertisers target ads across television networks. According to The Wall Street Journal, the platform allows advertisers to “mix and match data sets to create ad targeting criteria that can be used for multiple TV buys. The move comes as the TV industry is looking to adopt some of the precision ad targeting and automation that has become standard for digital advertising.” The offering intends to resolve challenges involving transparency, consistency and standardization by serving as a centralized digital user interface that cross references data with third party sources. More details will be revealed at a New York event on April 7. Continue reading Fox, Turner, Viacom Introduce OpenAP TV Ad Buying Platform

Having created the world’s largest biometric-identity database, India is now opening it up for use by tech firms, healthcare providers and app developers. The country’s government had already culled fingerprints and eye scans, among other digital ID records, of nearly all its 1.2 billion citizens. Now, “India Stack,” a government-backed initiative, plans to standardize the digital exchange of that data. The result will make it easier for citizens to conduct financial transactions, get jobs and verify their identity. Continue reading India Opens its Massive Biometric Database to App Developers

According to Cisco’s latest Mobile Visual Networking Index forecast, live video streaming via mobile devices is expected to grow by 39 times over the next five years (good news for Facebook, Twitter and others currently investing in live video). The study indicates that global live video streaming on mobile represented 52 petabytes of data last year, a figure projected to reach 2.02 exabytes by 2021. Interestingly, that will still only represent about 5 percent of all mobile traffic. “Cisco also predicted that mobile data traffic will grow to represent 20 percent of all Internet traffic in 2021, up from just 8 percent in 2016,” reports Variety. “By 2021, there will be 12 billion mobile devices in use, compared to 8 billion last year.” Continue reading Cisco Study: Live Video via Mobile to Experience Major Growth

IBM struck a deal with H&R Block to utilize Watson to help the company’s 70,000 tax professionals at 10,000 branch offices file taxes for 11 million customers. The partnership, which was presented in a 60-second Super Bowl ad on Sunday, began last summer when H&R Block chief executive Bill Cobb contacted IBM. His goal was to aid the company’s professionals in increasing tax refunds and reducing tax liabilities for the company’s clients, and make the experience “engaging and interactive.” Continue reading IBM’s Watson Joins with H&R Block for Better Tax Preparation

The California Department of Motor Vehicles released its annual report from the 11 companies with state permits to test autonomous vehicles as of end of 2015, and they have all made rapid progress. The report, which covers December 2015 to November 2016, recounts how many times humans had to take over driving tasks. Google and General Motors in particular have excelled, with cars that can drive hundreds of miles at a stretch without a hitch. Nissan has gone from needing intervention every 14 miles — to assistance needed after 247 miles. Continue reading California DMV’s Report on Self-Driving Cars Shows Progress

Facebook has rolled out an information portal designed to help marketers compare ad performance across digital, television and print campaigns. “The company’s new marketing mix modeling (MMM) tool will let measurement partners gather information directly from Facebook, Instagram and Facebook’s Audience Network on behalf of their clients for cross-channel measurement and planning,” reports Variety. More than 150 advertisers are already using the MMM information, and the company has been working to feed its data “to partners including Nielsen, Neustar MarketShare, Analytic Partners and Marketing Evolution.” Continue reading Facebook Tool Compares Ad Results Across Digital, TV, Print

Nielsen is no longer launching its syndicated Total Content Ratings on March 1 as originally planned — and has yet to reveal a new target date for when the data will be publicly released. “We’re going to revisit and reassess at a later date,” said Jessica Hogue, SVP product leadership at Nielsen. The new multi-platform TV metrics were expected to be made available to all clients, including networks, analysts and press, but instead will have a limited commercial release on March 1. The syndicated product is meant to publicly release the results of cross-platform measurements, including those across streaming platforms and mobile devices, for all networks implementing the tech. Continue reading Nielsen Modifies the Wide Release of its Total Content Ratings

As part of its push to ramp up software offerings for enterprise customers, Cisco Systems is purchasing software maker AppDynamics Inc. for a premium $3.7 billion, just as the company was about to go public. AppDynamics software helps companies — including airlines, banks and retailers — monitor their applications’ performance and address any potential problems across cloud services offered by Google, IBM and others. The startup was founded by engineer Jyoti Bansal in 2008. Continue reading Cisco Systems Plans $3.7 Billion Acquisition of AppDynamics

The Securities and Exchange Commission has opened an investigation into Yahoo’s highly-publicized data breaches and whether the company should have disclosed the massive hacks earlier. “The SEC requires companies to disclose cybersecurity risks as soon as they are determined to have an effect on investors,” reports The Wall Street Journal. Yahoo’s 2014 breach, disclosed in September 2016, involved data from at least 500 million users. In December 2016, the company revealed that more than 1 billion Yahoo user accounts had been breached in 2013. “The SEC has investigated multiple companies over whether they properly disclosed hacks,” notes WSJ, especially after the 2013 Target breach “that compromised up to 70 million credit and debit-card accounts.” Continue reading SEC Opens Investigation into Massive Yahoo Data Breaches

Many in the artificial intelligence community have called for ethical guidelines for the burgeoning field, and IBM chief executive Ginni Rometty is the latest to add her voice, which she did at the World Economic Forum in Davos. MIT, Harvard and LinkedIn co-founder Reid Hoffman have established a $27 million fund to analyze the impact and implications of AI; the IEEE has proposed ethical guidelines; the Obama administration issued a report on AI’s impact on jobs; and Carnegie Mellon studies the future of AI. Continue reading IBM, Microsoft Execs Promote the Ethical Development of AI