Internet users are typically more engaged when accessing websites and social platforms that include photos and videos. Marketing firm Shift, for example, notes that readers are five times more likely to click an embedded link if a tweet includes an image. As a result, companies are now developing software solutions for sifting through the millions of online images in an effort to help brands, advertisers and e-commerce players identify what draws viewers. EyeEm Mobile and Neon Labs are among those looking to enhance the power of online visuals. Continue reading Companies Develop Tools for Sifting Through Online Images

The Federal Communications Commission is deliberating whether cable and satellite TV companies should have exclusive control of the set-top box, an idea applauded by Google and TiVo and vigorously opposed by the cable/satellite TV industry. Increased competition would lower costs and drive improvements in functionality, say Google and TiVo. Among the supporters of this idea is the COMPTEL trade group, whose membership includes Amazon and Netflix. The cable industry, already suffering losses to cord cutting, strenuously opposes the move. Continue reading FCC May Consider New Standard to Open Up Control of STBs

The Obama administration has proposed new legislation, the Consumer Privacy Bill of Rights Act that intends to fill in the gaps between current federal laws such as the Fair Credit Reporting Act and the Video Privacy Protection Act to provide consumers with added control over how companies use the personal data they collect about individuals. However, some privacy advocates are already arguing that the proposed legislation does not go far enough and provides too much control to companies. Continue reading President Obama Introduces Consumer Privacy Bill of Rights

The Acxiom Corporation, a marketing technology firm based in Little Rock, Arkansas, announced on Wednesday a new website that will offer consumers a chance to view some of the data that the company has collected about them. While the site is a step toward addressing the government’s push for increased transparency from the data brokerage industry, critics believe it actually presents a rather sanitized look at data mining and marketing. Continue reading Transparency: Acxiom Shows Consumers What Data it Collects

Netflix devotes significant resources in order to develop its rating and recommendation systems, which is a key component of the service. The company employs 800 engineers to operate the service. Netflix estimates that 75 percent of viewing activity is now recommendation driven. The company uses several types of customer data in order to create the personalized recommendations, and uses behavior of similar users to suggest preferences. Continue reading Netflix Viewing Activity Is Largely Recommendation Driven

A group of app developers, consumer advocates and others are agreeing to test a voluntary code of conduct for data privacy for mobile apps. The code would set requirements for participating developers to release notices regarding whether their apps collect certain types of personal information or share user specific data with third party groups or data resellers. The Obama administration favors consumer privacy laws, but has yet to release additional details. Continue reading Code of Conduct to Disclose What Data Mobile Apps Collect

Robb Heineman has transformed the MLS Kansas City Wizards into the Sporting Kansas City, now one of the most tech savvy sports teams, using technology to connect to fans and to fill the stadium past capacity. This year, Sporting Kansas City has a waiting list for season tickets and has sold out 27 consecutive games. The team is becoming a model for stadium technology and fan engagement, and is creating a new business in the process. Continue reading Sporting Kansas City Connects to New Fans Via Smartphones

Nordstrom recently tested new technology in their stores in order to learn more about their customers. The system tracked customers’ movements by following their smartphone Wi-Fi signals while in the store. Nordstrom’s system is similar to what online retailers do to track customers’ online movements. Nordstrom is one of many retailers that are using in-store tracking and monitoring technologies, yet there are concerns of privacy. Continue reading Big Data: Retailers Experiment Tracking Shoppers In-Store

Humans and machines have evolved together over time. Within the past 200 years, technology, and human use of it, has significantly improved beyond most expectations. But the Internet, digital technologies and the mass number of mobile devices, offers massive amounts of data that require new ways of analyzing it. Irving Wladawsky-Berger suggests that cognitive systems can perform the task, and help make new determinations on a much larger scale. Continue reading Advancement of Human Intelligence and Cognitive Systems

Major phone companies have begun selling data related to their subscribers’ locations, travels, interests and Web browsing habits. The availability of such data provides a long-anticipated and powerful tool for marketers, but not surprisingly raises a number of privacy concerns. Mining data for profit marks a shift in the relationship between carriers and subscribers, similar to what is typically expected today with services such as Google and Facebook. Continue reading Phone Companies Begin Selling Customer Data to Marketers

Companies have access to more information than ever before, often from a wide range of sources and generated nearly immediately. Determining how to put Big Data to work has become a major theme for many businesses. The term gets linked to large-scale information companies like Google, Facebook and Amazon, but all sorts of businesses are beginning to make Big Data a central focal point in their strategies. Continue reading Big Data Plays an Increasingly Bigger Role for Companies