New comScore CEO Readies Cross-Platform Ad Metrics Tool

Under the aegis of new chief executive Bryan Wiener, comScore is readying the debut of its Campaign Ratings tool to measure ad views across platforms. Wiener was hired about two months ago, in the wake of corporate difficulties including accounting irregularities and management changes. The tool promises to provide advertisers with a more realistic report of ad viewing by measuring viewers who see an ad on any device, including TV and mobile and avoiding double-counting of viewers who watch an ad once on different devices. Continue reading New comScore CEO Readies Cross-Platform Ad Metrics Tool

Adobe Updates Creative Cloud with Photoshop App for iPad

Adobe Systems, now focused on a strategy to make its popular software compatible across multiple devices, plans to introduce a full version of its popular Photoshop app for Apple’s iPad, said sources. The app, which will likely be introduced at the company’s October creative conference, is also intended to drive new subscriptions. The new Adobe app for iPad will be released widely in 2019, although engineering could still change the dates. Adobe switched its business model to a software subscription model in 2012. Continue reading Adobe Updates Creative Cloud with Photoshop App for iPad

Google Releases Details of Working AR Prototype on Chrome

Google has been working to integrate augmented reality into the mobile/desktop web via its Chrome browser. Google Daydream WebXR’s Reza Ali and Josh Carpenter, who work on user experience, now describe the results, which will enable users to create virtual 3D objects and place them into websites for viewing and download to the mobile platform to place them in real-world environments. Creative professionals will eventually be able to use the browser of any Android or iOS device to create and use AR experiences. Continue reading Google Releases Details of Working AR Prototype on Chrome

Discovery’s Snapchat, Amazon Channels to Extend Franchises

As the annual upfront ad sales season begins, Discovery Communications has made it clear it plans on a path to growth through international expansion and digital content for Snapchat and similar platforms. The company recently inked a deal to develop shows for Snapchat’s Discover platform and will also add a Snapchat channel to its sport network Eurosport. It plans Winter Olympics content for the latter outlet. Discovery also is starting a wedding-oriented Amazon channel that takes off from the “Say Yes” franchise. Continue reading Discovery’s Snapchat, Amazon Channels to Extend Franchises

Digital Hollywood: Platforms Battle to Dominate TV Viewership

A group of industry experts gathered to determine what platform(s) would be the ultimate TV winner. OTT, over-the-air broadcast, cross-platform, multiscreen experience, set-top boxes, mobile devices and consoles were all fair game for conversation. Among the more interesting pronouncements were that set-top boxes are on their way out (although it may take some time), that the proliferation of apps begs for aggregation, and that the lowly antenna is regarded as a miracle device by millennials. Continue reading Digital Hollywood: Platforms Battle to Dominate TV Viewership

GOG Galaxy: New DRM-Free Online Gaming Service Goes Live

After a yearlong wait, game publisher Good Old Games (GOG) has finally launched online gaming platform GOG Galaxy, that much like Steam, updates games automatically. However, with GOG Galaxy the games can be downloaded without DRM restrictions for offline gameplay as well. Galaxy’s online social features and automatic updates are said to be optional and can be turned on and off as desired. A beta version of GOG Galaxy is now available for Mac and Windows users. Continue reading GOG Galaxy: New DRM-Free Online Gaming Service Goes Live

Disney Movies Anywhere App Available for iOS and Android

The Disney Movies Anywhere app, which launched for iOS and the iTunes Store earlier this year, will now be available for Android and Google Play. Consumers who purchase Disney, Pixar, or Marvel Universe movies via Google Play will have their content automatically added to an account to be joined by anything they have purchased on iTunes or redeemed using digital copies that come with DVDs and Blu-rays. Interestingly, movies purchased via iTunes will appear in the Google Play app and vice-versa. Continue reading Disney Movies Anywhere App Available for iOS and Android

CBS Plans Week-Long Super Bowl Programming Across Platforms

  • In an effort to fully leverage the biggest ratings generator of the year, CBS plans to launch nearly a week’s worth of Super Bowl XLVII programming leading up to the February 3 game in New Orleans.
  • Multiplatform coverage and 15 different shows are planned across CBS News, CBS Sports Network, Showtime, syndication, daytime and late-night.
  • “If you have the biggest event on television, it’s important to maximize that value, not just for the sports division but for the rest of corporation as well,” says Sean McManus, chairman of CBS Sports.
  • “‘CBS This Morning’ will broadcast from New Orleans Thursday through Saturday,” notes The Hollywood Reporter. “‘The CBS Evening News’ with Scott Pelley and ‘CBS Evening News Saturday’ will broadcast from Jackson Square Friday and Saturday.”
  • Additionally, Super Bowl-related programming is planned for shows including “Face the Nation,” “The Talk,” “The Late Late Show,” “Inside the NFL,” “Lead Off,” “Rome” and others.
  • While McManus explained the push will be expensive, “he was quick to point out that CBS will make money on the game — which is nearly sold out of ad inventory at an average cost of $3.8 million for a 30-second spot — up from $3.5 million last year,” reports THR.
  • The Super Bowl has set new ratings records each of the last three years (last year drew more than 111 million viewers). “Of the five most-watched telecasts in TV history, four are Super Bowls,” according to the article.

Yahoo Teams with NBC Sports for Sharing Content, Cross-Promotion

  • Yahoo has deals with CNBC and ABC in order to expand the reach of its news content to millions of viewers. The company recently announced a similar agreement with NBC Sports, which is the first such initiative under the new CEO Marissa Mayer.
  • Yahoo and NBC Sports will cross-promote and share content such as live coverage, Rivals college content, and fantasy sports products.
  • “Though both sites will maintain editorial independence, the partnership will include collaborations on original Web content that will appear on Yahoo Sports and NBCSports.com and will utilize both company’s popular personalities such as NBC’s Bob Costas and Mike Florio and Yahoo’s Dan Wetzel and Adrian Wojnarowski,” notes The Hollywood Reporter. “Yahoo Sports also will link to and promote the NBC Sports Live Extra streaming player.”
  • “And Yahoo Sports will become the exclusive fantasy game provider of NBC Sports’ Rotoworld, while Yahoo Sports’ Rivals.com will power recruiting and college sporting news for NBCSports.com and the NBC Sports Regional Networks,” the article continues.
  • Yahoo says the partnership will help fans access news and analysis in real time, regardless of where they are.
  • “The complementary nature of this partnership is unmatched in digital sports media,” says Mark Lazarus, NBC Sports chairman. “Through our growing television and digital platforms, the Yahoo Sports partnership dramatically expands the digital reach of NBC Sports around the biggest sporting events. We are committed to continually growing this alliance for the benefit of both parties, our sports-property partners, and, most importantly, sports fans.”

Microsoft and Nielsen Measure Cross-Platform Engagement

  • Microsoft’s ad division has created a research partnership with Nielsen dubbed the Television Online Effect program.
  • The project’s primary goal is to better learn how consumers are influenced by TV and the Web in terms of engagement with marketing messages.
  • The research, which begins in August, will use Nielsen’s TV/Internet Fusion panel and customized research Microsoft will develop.
  • The pilot will initially launch with entertainment advertisers, but will most likely expand in the future.
  • “If advertisers are looking to capture food enthusiasts for the launch of a new cooking show or networks are looking to drive Moms to primetime programming, they can leverage our exciting new service,” commented Microsoft’s Joslyn Moore in a blog post.