Qualcomm All-In on Copilot+ PCs Boosting Speed, Battery Life

Qualcomm is expanding beyond mobile and into the desktop market in a big way, bringing its AI-enabled Snapdragon X series chips to “all PC form factors,” CEO Cristiano Amon said onstage at Computex this week. Under the theme of “the PC reborn,” Amon said the Snapdragon X Elite and Snapdragon X Plus processors powering Microsoft’s Copilot+ PC experiences are also upping their mobile game. In addition to improving AI experiences with “the world’s fastest and most efficient NPU for laptops,” the chips can deliver “up to multiple days of battery life,” unfettered those on the go from power outlets. Continue reading Qualcomm All-In on Copilot+ PCs Boosting Speed, Battery Life

MWC: Qualcomm Unveils AI Hub and Promotes 5G, 6G Tech

Qualcomm raised the curtain on a variety of artificial intelligence, 5G, and Wi-Fi technologies at Mobile World Congress Barcelona, which runs through Thursday. The San Diego-based chip designer unveiled an AI Hub it says will help developers create voice-, text- and image-based applications using pre-optimized AI models. Qualcomm’s flagship AI chips — the mobile Snapdragon 8 Gen 3 processor and the PC-centric Snapdragon X Elite — were announced last year. With the first splash of products now heading to market the company is promising to push the boundaries of 5G and 6G. Continue reading MWC: Qualcomm Unveils AI Hub and Promotes 5G, 6G Tech

Qualcomm Earnings: All-In on XR, Smartphone Chips Rebound

Qualcomm reported revenue of $9.9 billion for the quarter ending in December, a 5 percent increase year-over-year. The company tallied $6.69 billion in sales of handset chips during the three-month period, up 16 percent over the prior year’s $5.7 billion, marking a turnaround after two years of declines. The quarter marked the beginning of shipments of the Snapdragon 8 Gen 3 chip, designed for mobile generative AI, and its adoption by OEMs and manufacturers including Samsung for its new Galaxy S24 lineup. Qualcomm also announced it will continue selling 5G modem chips to Apple. Continue reading Qualcomm Earnings: All-In on XR, Smartphone Chips Rebound

CES 2024 Expects 130,000 Attendees and 4,000+ Exhibitors

Las Vegas becomes the global center of technology and innovation as more than 130,00 attendees, business leaders, and over 4,000 exhibitors arrive for the start of CES 2024, January 9-12. Across more than 2.5 million square feet of exhibit space and 250 conference sessions, the ETC@USC team of reporters and analysts will cover stories of greatest interest, importance, and potential impact to the future of media and entertainment. Smart TVs and next-gen displays; the latest in processor upgrades; AR, VR and XR; security; mobility and robotics are among the themes we expect to take center stage, all of which will be tied in one way or another to AI. Continue reading CES 2024 Expects 130,000 Attendees and 4,000+ Exhibitors

Qualcomm Unveils Snapdragon X Elite Series, Created for AI

Qualcomm has debuted a new flagship platform, the Snapdragon X Elite series. Built for artificial intelligence and capable of running generative models with over 13 billion parameters, Qualcomm claims it offers “4.5 times faster AI processing power than competitors.” Described as “the most powerful computing processor it has ever created for the PC,” Qualcomm says the chipset is also one of the most efficient, “with up to multiple days of battery life.” Leading OEMs are expected to begin shipping models with the new processors in mid-2024. Continue reading Qualcomm Unveils Snapdragon X Elite Series, Created for AI

CES: Sony Focuses on Creators and the Power of Technology

Inspired by the “universal human desire to experience joy, wonder and amazement, moments that move people’s hearts and connect them to one another, what we call Kando,” Sony chairman, president and CEO Kenichiro Yoshida began Sony’s CES media briefing by celebrating creators. Evident was a more unified corporate direction and concrete examples of Sony divisions working together. Movies, television, music, games and sports, and ways for audiences to experience them, were prominent examples. Following an exhilarating clip from the upcoming feature “Gran Turismo,” based on the PlayStation game, the prototype for the first Sony Honda Mobility car rolled out. Continue reading CES: Sony Focuses on Creators and the Power of Technology

Meta and Qualcomm Will Develop Next-Generation VR Chips

Meta Platforms is joining forces with Qualcomm to develop a next-generation extended reality chipset for its Meta Quest 2 and other headsets. The multi-year agreement, announced at the IFA 2022 consumer electronics show in Berlin, will focus on virtual reality and augmented reality applications. While the deal leverages Qualcomm’s Snapdragon XR platforms, engineering and product teams from each company will collaborate on “core technologies to accelerate a fully realized metaverse,” Qualcomm president and CEO Cristiano Amon announced from the stage at Friday’s IFA keynote in which he was joined remotely by Meta CEO Mark Zuckerberg. Continue reading Meta and Qualcomm Will Develop Next-Generation VR Chips

CES: Lawmakers Grapple with 5G as Deployment Continues

Deploying 5G spectrum through rural America has national security and social equity implications, say legislators struggling to keep up with rapid technology changes as the government allocates $65 billion to broadband through 2021’s Infrastructure Investment and Jobs Act. Although 5G is here when it comes to cell phone communication in dense areas, there are unmet mobile needs that range from farming to emergency response and the build-out is big business. The FCC’s 3.45-3.55 GHz mobile spectrum auction in Q4 2021 raised $22.5 billion for the Treasury Department. That follows $80.9 billion raised in a C-band auction early last year. Continue reading CES: Lawmakers Grapple with 5G as Deployment Continues

CES: Buttigieg Says Tech Calls for New Government Thinking

The U.S. “must reinvent the machinery of government itself, just as much as any piece of transportation equipment,” U.S. Secretary of Transportation Pete Buttigieg said Thursday in his CES speech on the Future of Transportation. “Innovation isn’t about the technologies themselves, but how we deliver transportation resources cost-effectively and quickly,” Buttigieg said, sharing his vision for an Advanced Research Projects Agency for Infrastructure, “ARPA-I, modeled after DARPA” (the Defense Department ARPA that invented the Internet) as required in an era in which mobile connectivity and transportation are becoming inextricably intertwined. Continue reading CES: Buttigieg Says Tech Calls for New Government Thinking

CES: Qualcomm Targets 5G, Auto, Edge Computing, AR, VR

During CES 2022, Qualcomm president and chief executive officer Cristiano Amon announced that the company intends to focus on the connected intelligent edge, which he says is a $700 billion market. “We’re becoming the partner of choice for the edge,” he declared. “We continue to see momentum across key opportunities.” The company’s momentum encompasses next generation Arm PCs, virtual and augmented reality, including a continued partnership with Meta, wireless fiber and the automotive sector. The latter includes new deals inked with Volvo, Honda and the Renault Group. Continue reading CES: Qualcomm Targets 5G, Auto, Edge Computing, AR, VR

Arm Unveils Armv9, New Design Aimed to Enable AI, IoT, 5G

Prominent semiconductor designer Arm, which licenses its designs to others, debuted Armv9 architecture, which features its first major architectural advance in a decade and includes a 30 percent improvement in speed. Arm chief executive Simon Segars revealed that Armv9 will be “the base for the next 300 billion Arm-based chips.” Its customers have already shipped 180+ billion chips that impact 70+ percent of the global population. Nvidia is in the process of acquiring Arm, which is based in the United Kingdom, for $40 billion. Continue reading Arm Unveils Armv9, New Design Aimed to Enable AI, IoT, 5G

Chip Shortage Affects Electronics, Gaming, Vehicles, Aviation

Qualcomm chief executive Cristiano Amon has announced a serious shortage of semiconductor chips impacting a range of industries. In the early days of the COVID-19 pandemic, manufacturers of electronics and vehicles first drastically cut back their demand for chips but then reversed course and demand skyrocketed. Amon is just one of several industry leaders warning of the shortages and highlighting manufacturers’ reliance on outsourcing chip production to companies such as Taiwan Semiconductor Manufacturing Company (TSMC) and Samsung Electronics. Continue reading Chip Shortage Affects Electronics, Gaming, Vehicles, Aviation

CES 2020: Qualcomm’s Amon Talks 5G Rollout, Use Cases

In a CES SuperSession led by Marketplace Tech senior editor Molly Wood, Qualcomm president Cristiano Amon talked about the 5G rollout and some of the less-discussed topics such as esoteric use cases. “We have a mature mobile landscape today,” he said. “We stream music rather than carry CDs around. Going forward, video will be mainly distributed on 5G. We’ll be able to distribute news and sports, and finally deliver on user-generated content. Everyone will become a broadcaster because you’ll have the speed.” Continue reading CES 2020: Qualcomm’s Amon Talks 5G Rollout, Use Cases

CES 2020: Conference Sessions Cover Big Ideas and Details

More than 300 conference sessions and 1,100 speakers across 22 different tracks offer first-person insight into the universe of topics to be featured at CES 2020 this week in Las Vegas. As the world’s largest showcase of tech innovation, CES gathers leaders and experts to share the latest developments in products and policies. This year’s lineup of SuperSessions captures the zeitgeist of the market as it advances from an imagined future to real issues, opportunities and challenges. ETC will report on many of the sessions most relevant to media and entertainment. Continue reading CES 2020: Conference Sessions Cover Big Ideas and Details

Qualcomm Offers Roadmap of Global 5G Networks Rollout

At Qualcomm’s Analyst Day in New York City, Qualcomm president Cristiano Amon presented a visual roadmap projecting the global rollout of 5G networks in 2020, stating that mid-band (sub-6GHz) 5G will spread broadly, first in major cities and then, in 2021, in developing countries. The deployment of 5G is important for Qualcomm, which is expected to be a major provider of 5G chips and IP to global carriers and OEMs. The deployment projected by Amon is subject to change based on potential regulatory changes. Continue reading Qualcomm Offers Roadmap of Global 5G Networks Rollout