Google has plans to turn YouTube into a major marketplace and has already asked creators to tag and track products on their videos via YouTube software. Google will then link that data to shopping tools and analytics. According to sources, Google is also partnering with Shopify to test an integration for selling items on YouTube. A spokesperson, who confirmed the company is testing the features “with a limited number of video channels,” added that creators will maintain control over the products displayed. Continue reading Google Tests Making YouTube an E-Commerce Marketplace

Remote working, learning and home entertainment have soared during the COVID-19 pandemic, and with it, sales of personal computers. Gartner reports that sales of Chromebooks have risen 90 percent in the third quarter, in part driven by school districts’ desperate need for Chromebooks and low-cost laptops for students learning from home. Gartner states that worldwide PC sales rose about 9 percent year-over-year in the quarter, with Chromebooks representing 11 percent of the combined market. Continue reading Booming Computer Sales Still Cannot Meet School Demand

“How will advances in network technology over the next 36 months impact the way we watch movies, play video games, and create and produce immersive and engaging experiences?” was addressed during the first “ETC Executive Coffee with…” Zoom session. The September 23rd meeting was hosted by Albert Lao, executive director of solutions architecture for the Americas, Verizon Business Group, who took time to speak with a group of USC students. After a short video describing Verizon’s plans for 5G and edge computing, Lao led a discussion on the future of streaming media, the post-pandemic theatrical experience, immersive media, and other topics related to entertainment and technology. You can watch a 22-minute highlight reel of the one hour discussion or start with a 4-minute preview video. Continue reading ETC Executive Coffee: Verizon’s Albert Lao & USC Students

Two-year startup Scener, which has been offering co-viewing watch parties, just brought in $2.1 million in new funding. Its usage spiked during the COVID-19 pandemic, even as Disney+, Hulu, Amazon Prime Video and other services also debuted watch-together features. Scener, which unveiled with a web-browser overlay for Netflix, now supports 10 streaming platforms, including, in addition to Netflix, HBO Max, Disney+, Hulu, Amazon Prime Video, Funimation, Vimeo, YouTube, Alamo On Demand and Disney’s Hotstar. Continue reading Watch-Party Startup Scener Gets $2.1 Million in New Funding

Apple’s 30 percent commission on digital goods and services in its App Store has raised the ire of numerous companies, including Netflix and Spotify, which have formed a coalition to promote legal and regulatory changes for app marketplaces. Apple and Epic Games are battling the issue in court, and Spotify filed an antitrust suit in Europe last year, with claims that it unfairly harms competitors. Apple is, however, giving a brief COVID-19-related reprieve on fees to some companies selling virtual experiences. Continue reading Apple Under Increasing Pressure to Change App Store Fees

Amazon announced new smart home devices during its fall hardware event last week, including an expanded Fire Stick collection, redesigned Echo speaker lineup, and Ring in-home drone. Amazon is also launching its Luna cloud gaming service, and introducing Car Cam and Car Alarm to Ring’s lineup. Alexa’s capabilities have expanded, from being able to read books to children to a new security feature, Guard Plus, that can detect sounds around a user’s house and trigger dog-barking to scare off intruders. In times of COVID-19, said Amazon head of devices and services Dave Limp, “our homes have become our offices, our classrooms, movie theaters and more.” Continue reading Amazon Unveils Devices for Gaming, Autos and Smart Home

With its new deal to invest in TikTok (with Oracle), Walmart is taking big steps to create a transformative digital-centric future and a company that can successfully compete with its closest rival, Amazon. One analyst predicted the TikTok deal could “redefine retail” and Cowen retail analyst Oliver Chen called it a “bigger-picture opportunity.” Although it’s not yet clear what Walmart will do with TikTok, it now has another way to engage with consumers not actively shopping online, perhaps gathering data or serving ads. Continue reading Walmart Propels Its Digital Future with Walmart+ and TikTok

Cyberattacks against gamers have increased during the coronavirus pandemic, according a report from cloud services company Akamai, which detailed that hackers attempted almost 10 billion credential-stuffing attacks to take over accounts. Akamai security researcher Steve Ragan, who wrote the report, noted that, “as games move online and leverage cloud infrastructure and cross-platform and cross-generation play, that’s an attack surface.” “The bigger the attack surface, the more room [hackers] have to play,” he added. Continue reading Akamai Reports a Rise in Game Hacking During the Pandemic

Hollywood unions and the Alliance of Motion Picture and Television Producers inked new safety protocols to enable the return of film and TV productions after six months of inactivity due to COVID-19. The Directors Guild of America, the International Alliance of Theatrical Stage Employees, the International Brotherhood of Teamsters, the Basic Crafts unions and the Screen Actors Guild-American Federation of Television and Radio Artists inked the deal after months of negotiation. On June 12th, the unions adopted the “Safe Way Forward” protocols. Continue reading Unions and Studios Agree to New Rules for Safe Productions

In response to COVID-19, Facebook chief executive Mark Zuckerberg and chief operating officer Sheryl Sandberg debuted the Facebook Business Suite aimed at small businesses, which are bearing much of the brunt of the pandemic. Yelp data revealed that business closures from mid-July to end of August rose 23 percent; since March, 60 percent of the business closures have been permanent. According to Facebook, the Business Suite is initially available to small businesses but will expand to larger businesses next year. Continue reading Facebook Unveils Business Suite Tools for Small Companies

As the holiday season looms, Amazon plans to launch 1,000 small delivery hubs throughout the U.S., according to sources. With COVID-19, online orders soared, and Amazon was not capable of meeting its two-day delivery pledge. The company hired 175,000 new workers, which has helped clear the delivery pipeline, but wants to ensure that Amazon Prime subscribers can get as many products as possible on the same day. Its rivals Walmart and Target are able to speed deliveries due to their thousands of well-located stores. Continue reading Amazon’s Small Hub Plan Threatens UPS, U.S. Postal Service

Facebook launched Watch Together, a feature for Messenger and videoconferencing platform Messenger Rooms, to allow users to watch videos in real time with family and friends on Apple and Android mobile devices. Users choose videos to view through Facebook’s video hub, Facebook Watch. The push to promote yet more video comes at a time when, due largely to COVID-19, more people than ever are at home watching content. Facebook Messenger allows up to eight people on a video call, and Messenger Rooms tops out at 50 people. Continue reading Facebook Rolls Out New Messenger Feature, Watch Together

As the 2020 U.S. presidential election looms, social media platforms are launching strategies to combat false claims and misinformation. Internet companies anticipate a tsunami of this type of content in the lead-up to the election. Google, for example, said it would block some autocomplete search suggestions in an effort to combat misinformation, and Twitter said it would more aggressively label or remove tweets that undermine confidence in the election or promote disputed information. Twitter and Facebook plan to ban new political ads the week leading up to the election. Facebook, meanwhile, is also working to prevent climate misinformation. Continue reading Social Media Platforms Prep for Flood of False Election Info

Facebook has launched Facebook Campus, a return to its genesis in chief executive Mark Zuckerberg’s Harvard University dorm room. Students can be part of Facebook Campus by using their school email addresses to create profiles that will only be visible to other students at their college or university. The site will allow students to join groups, participate in classroom discussions and find school events. A Facebook spokeswoman said the new site will not have advertising and that the company has no plans to offer ads in the future. Continue reading Facebook Campus Debuts as Platform for College Students

Ireland’s Data Protection Commission sent Facebook a preliminary order to cease data transfers of its European Union users to the U.S., a move confirmed by Facebook vice president of global affairs Nick Clegg. In doing so, EU regulators have taken a major step to enact a July ruling forbidding such transfers. Facebook would have to partition the data it collects from European users or stop serving them altogether. Otherwise, Ireland’s commission can fine Facebook up to $2.8 billion, 4 percent of its annual revenue. Continue reading Ireland Orders Facebook to Stop Moving EU Data to the U.S.