AMC Joins the Streaming Business with On-Demand Movies

AMC Theatres is launching an iTunes-style digital video store today in the U.S. that will allow AMC Stubs members to rent or purchase movies for home viewing. Similar to the model introduced by Amazon, Apple and other VOD retailers, AMC Theatres On Demand will offer about 2,000 movies following their theatrical runs, despite the fact that chains have generally been at odds with online video. A major theater chain joining the expanding collection of studios, networks, tech companies and popular platforms already embracing this technology illustrates the impact of streaming video on entertainment media. Continue reading AMC Joins the Streaming Business with On-Demand Movies

Streaming Video Services Moving Toward Audience Ratings

Netflix rarely releases viewership numbers, arguing that, because it doesn’t court advertisers, it can safely sit on its own data. That mindset is changing, however, as competition heats up in free ad-supported streaming TV services. Tubi and Viacom’s Pluto TV have released viewership numbers — 20 million for the former and 15 million for the latter — but they don’t use independent measurement firms such as Nielsen or Comscore. Advertisers continue to be wary without such third-party verification. Continue reading Streaming Video Services Moving Toward Audience Ratings

Demise of Google+ Points to Facebook’s Social Dominance

Google is shutting down its Google+ social network in the wake of revelation that a software bug exposed the data of up to 500,000 Google+ users since 2015. The company also debuted tools that give users more control over the data they share with Google-connected apps and services. The demise of Google+ is in stark contrast to its 2011 launch, when it represented an “exclusive club” that required a private invitation to enter. In following years, Google discovered running a social network is trickier than it appears to be. Continue reading Demise of Google+ Points to Facebook’s Social Dominance

Salesforce Chair Marc Benioff Buys Time Magazine for $190M

Meredith purchased Time Inc. only eight months ago, but now has agreed to sell Time magazine to Salesforce co-founder/chair and co-chief executive Marc Benioff and his wife Lynne Benioff, for $190 million. The couple is buying the magazine as individuals, unrelated to Salesforce, and the deal is expected to close within 30 days. The Benioffs have said they will not play a role in the magazine’s day-to-day operations or its journalistic decisions. They also have no plans to purchase any other magazine titles from Meredith. Continue reading Salesforce Chair Marc Benioff Buys Time Magazine for $190M

New comScore CEO Readies Cross-Platform Ad Metrics Tool

Under the aegis of new chief executive Bryan Wiener, comScore is readying the debut of its Campaign Ratings tool to measure ad views across platforms. Wiener was hired about two months ago, in the wake of corporate difficulties including accounting irregularities and management changes. The tool promises to provide advertisers with a more realistic report of ad viewing by measuring viewers who see an ad on any device, including TV and mobile and avoiding double-counting of viewers who watch an ad once on different devices. Continue reading New comScore CEO Readies Cross-Platform Ad Metrics Tool

Walmart and Discovery Are Considering New Video Services

Walmart is in the early stages of considering the launch of a subscription video-streaming service that would compete with Amazon, Hulu, HBO and Netflix. Sources said that the retail behemoth hasn’t yet greenlit the ambitious project, which may include a lower-price monthly subscription fee, but that decision could come as early as later this summer or early fall. Discovery is also contemplating the launch of a direct-to-consumer service, priced at $5 to $8 monthly, that would include all the company’s networks. Continue reading Walmart and Discovery Are Considering New Video Services

Facebook to Spend $1B–$2B on Original Content This Year

Facebook will spend between $1 billion and $2 billion on original content in the next year, say analysts, with the goal of transforming Watch, its interactive video channel into a “TV-like habit” that brings in advertising dollars. Tarnished by the fake news it disseminated, Facebook has funded ABC News, CNN, Fox News channel and Univision to create news programs that will go live this summer. The shows will feature personalities such as Fox News’ Shepard Smith and CNN’s Anderson Cooper. Continue reading Facebook to Spend $1B–$2B on Original Content This Year

Amazon Imagines Alexa Will Soon Replace Your Smartphone

Amazon is aiming for a future in which its digital assistant Alexa replaces the smartphone. The future Alexa will evolve from speakers to touchscreens and a new, simpler kind of computing based on voice commands rather than apps. The rationale is that the smartphone has become ever-more complicated, with dozens of apps that distract the user. Developers also have an interest in moving off the smartphone, which has also been shown to have negative health effects. Rather than a distraction, Alexa offers specific interactions. Continue reading Amazon Imagines Alexa Will Soon Replace Your Smartphone

Walmart Elevates Profile With Anticipated Lord & Taylor Deal

Walmart, to build a more powerful online shopping destination that can better compete with Amazon, is on the verge of adding Lord & Taylor to its website. Walmart’s idea is to transform its site from a destination for discount goods to an online mall that would feature such higher-end brands as Lord & Taylor. For Lord & Taylor, the online traffic would be welcomed at a time that fewer consumers are visiting department stores. Jet.com and men’s clothing company Bonobos, both owned by Walmart, could also join the site. Continue reading Walmart Elevates Profile With Anticipated Lord & Taylor Deal

Facebook and Google Take the Lead in Popular Mobile Apps

According to comScore’s annual U.S. Mobile Apps Report, consumers spend 57 percent of their digital media time on smartphones and tablets using apps. The figure is roughly the same as the previous year, suggesting that the shift to mobile has reached a point of leveling out. The report also notes that Facebook and Google own eight of the top 10 apps. Among the most popular mobile apps today are Facebook (top app for all age groups except 18- to 24-year-olds), YouTube (No. 2 overall and No. 1 with 18- to 24-year-olds), Facebook Messenger, Google Search, Google Maps, Instagram, Snapchat, Google Play, Gmail and Pandora. Continue reading Facebook and Google Take the Lead in Popular Mobile Apps

Publishers Retool Strategies for Distributing Content Online

Print publishers are learning from their freshman mistakes in creating online presences. Condé Nast, for example, debuted its video hub The Scene in July 2014, but by offering content from The New Yorker, Vanity Fair, Vogue and media partners such as ABC News, ended up overwhelming viewers and diminishing traffic. The publisher successfully refocused The Scene to target 18-to-34-year old women on Facebook, and now other publishers are also focused on distributing content on Facebook, YouTube and other popular digital platforms. Continue reading Publishers Retool Strategies for Distributing Content Online

Netflix Fans Watch More Monthly, Hulu Leads in Daily Viewing

In April, we reported that Netflix held the top spot among streaming services in U.S. household penetration. Last month, Leichtman Research released figures suggesting that Netflix had doubled its subscription base over five years and, for the first time, surpassed cable TV in number of total subscribers. Now, comScore data indicates that cord cutters are spending more time watching content via Netflix per month than they are on Amazon Video, Hulu and YouTube combined. Interestingly, the data also shows that Hulu users watch more content on a daily basis. Continue reading Netflix Fans Watch More Monthly, Hulu Leads in Daily Viewing

Majority of Consumers Have Access to Internet Video via TV

The latest eMarketer forecast suggests that adults in the U.S. will interact with media over 12 hours per day this year, due to increases in digital usage and media multitasking. However, while 56 percent of Americans now have the ability to view online video via their TV sets, most are still watching traditional TV the majority of the time. According to the Interactive Advertising Bureau (IAB), there has been a 20 percent jump since 2015 in the number of consumers who can access Internet video directly through their TV or a device like Chromecast, but 39 percent of the time people are watching broadcast TV compared to 24 percent of the time when they are streaming content. Continue reading Majority of Consumers Have Access to Internet Video via TV

Walmart Pushes into E-Commerce, Now Offers 40M Products

In August, Walmart purchased Jet.com for $3.3 billion in cash and stock, a vote of confidence that the e-commerce startup’s founder/chief executive Marc Lore understood the way that Walmart could successfully compete with Amazon. Lore believes that Walmart should focus on product areas that are newly popular online, including clothing, fresh food and everyday essentials found in the drugstore. Shortly after acquisition, Lore and his management team took over Walmart’s domestic e-commerce operations, including 15,000 employees. Continue reading Walmart Pushes into E-Commerce, Now Offers 40M Products

Netflix Remains No. 1, But Faces Increasing OTT Competition

A comScore study conducted in December 2016 revealed that streaming services have exploded, with a total of 11 reaching one million or more homes in any given month. Put another way, of the 49 million U.S. households connected to Wi-Fi, at least 53 percent use at least one OTT service. Netflix still dominates, found in 75 percent of these Wi-Fi homes, but the real news is that it’s got stronger competition than ever before. YouTube now reaches 53 percent of homes, Amazon is in 33 percent and Hulu is at 17 percent. Continue reading Netflix Remains No. 1, But Faces Increasing OTT Competition

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