Summer Blockbusters Bringing Moviegoers Back to Theaters

U.S. audiences have been showing up at theaters to see summer blockbusters, a happy plot twist for an industry that saw the bottom fall out during the height of the COVID-19 pandemic. Films such as Paramount’s “Top Gun: Maverick” and Universal’s “Jurassic World Dominion” and “Minions: The Rise of Gru” have proven that despite the surge in streaming, audiences will trek out of the home for content that rises to the level of an event. “There’s no question that we’re coming back — in relevance, and in actual behavior,” said Warner Bros. domestic distribution president Jeff Goldstein. Continue reading Summer Blockbusters Bringing Moviegoers Back to Theaters

Judge Rules That FTC Can Proceed with Meta Antitrust Case

A federal judge has allowed a Federal Trade Commission antitrust lawsuit against Facebook to proceed, denying dismissal, a major victory for the agency as it gears up to take on Big Tech. The FTC claims the company, which since renamed itself Meta Platforms, accrued monopoly power and abused it by harming competition through an acquisitions strategy described as “buy or bury.” The U.S. District Court for the District of Columbia ruling is seen as a warning to tech behemoths like Amazon, Apple and Google and the armies of lobbyists and lawyers employed to protect their interests. Continue reading Judge Rules That FTC Can Proceed with Meta Antitrust Case

Streaming Surge Makes CTV Video Top Ad Growth Platform

Surveys indicate the continued acceptance of Connected TV with advertisers, programmers and viewers, making it the fastest growing advertising platform. While this has largely been the result of housebound audiences during the pandemic, future growth is projected to be strong. A Leichtman Research Group survey shows more than 80 percent of TV households possessing at least one connected TV device (higher penetration than cable TV), which translates to 4.1 devices per CTV household. Study results also reveal that 39 percent of adults watch streaming video daily, with 60 percent streaming weekly. Continue reading Streaming Surge Makes CTV Video Top Ad Growth Platform

ViacomCBS and VideoAmp to Develop TV Measurement Tool

ViacomCBS is teaming up with software and data company VideoAmp to develop a new advertising tracking and audience-measurement tool for linear and digital television programming. The move comes as networks and other content providers express increasing dissatisfaction over the methodologies of longtime industry measurement stalwart Nielsen, which media outlets claim has failed to accurately gauge viewers who have shifted from linear viewing to streaming on demand. Last month, Nielsen’s accreditation was suspended by the Media Rating Council. Continue reading ViacomCBS and VideoAmp to Develop TV Measurement Tool

FTC Reveals Comscore Data Detailing Facebook Dominance

The Federal Trade Commission released Comscore figures showing Facebook’s marketplace dominance. From September 2012 through December 2020, the network generated 92 percent of the monthly time U.S. users spent on social media. In contrast, the combined market shares of Snap, Google+, MeWe and Friendster never exceeded 18 percent in any month during that time frame. A federal judge dismissed the case in June noting that the FTC did not offer details of its monopoly claim; these findings are now part of the FTC’s lawsuit. Continue reading FTC Reveals Comscore Data Detailing Facebook Dominance

Global Movie Piracy Skyrockets with Day-and-Date Releases

When the opening weekend of “Black Widow” fell below expectations, theater owners were suspicious that it didn’t match the well-attended Thursday night preview. That’s because, as reported by TorrentFreak, “Black Widow” was the most pirated movie in the world for three weeks following its July 9 debut. Likewise, pirated copies of “The Suicide Squad,” “Jungle Cruise” and “Godzilla vs. Kong” proliferated shortly after their releases, shooting to the top of The Pirate Bay and LimeTorrents, two popular piracy websites. Continue reading Global Movie Piracy Skyrockets with Day-and-Date Releases

YouTube TV, Google TV Ink Data Deals with Comscore, Parrot

YouTube, YouTube TV and Google TV inked new TV data agreements with Comscore and Parrot Analytics. Comscore said its cross-platform service Comscore Campaign Ratings will incorporate YouTube and YouTube TV measurement to provide data on those platforms across desktop, mobile and connected TV, to help advertisers and agencies “better understand co-viewing for YouTube and YouTube TV across OTT/CTV.” YouTube and Google TV also added Parrot Analytics’ global audience demand data and entertainment consulting services. Continue reading YouTube TV, Google TV Ink Data Deals with Comscore, Parrot

Industry Lures Moviegoers with Special Deals and Screenings

As pandemic rules evolve and movie theaters reopen across the U.S., theater owners in North America with studios and other companies unveiled Cinema Week, a six-day event offering deals for food and drink and advance film screenings. Studios are on track to release major titles, having already unveiled “Godzilla vs. Kong” and “A Quiet Place Part II” to some success. Still, sales are lagging, with Comscore reporting that movies grossed $57 million in the U.S. and Canada last weekend, down 58 percent from the same period in 2019. Special screenings and an array of promotional deals aim to help turn things around. Continue reading Industry Lures Moviegoers with Special Deals and Screenings

Nielsen to Invest More in Streaming, Live TV Ratings Product

Nielsen Holdings will increase spending to improve how it measures TV audiences, especially its new Nielsen ONE product, said chief financial officer Linda Zukauckas. The news follows Nielsen’s $2.4 billion sale of Global Connect (since renamed NielsenIQ), which measures retail shopping for packaged goods companies, to Advent International Corporation. Nielsen ONE combines streaming and live TV ratings and is due to unveil next year. Nielsen hopes it will be a U.S. ratings standard by 2024 and, soon, a global standard. Continue reading Nielsen to Invest More in Streaming, Live TV Ratings Product

YouTube Unveils Interactive Features, New Original Programs

As part of its IAB NewFronts presentation, YouTube demonstrated interactive advertising features for smart TVs and mobile devices, which will enable advertisers to create more engagement with viewers by sending links to their phones or connected second screens. Other newly introduced interactive features include those that expand shopping for direct response video ads, such as browsable images that click through to websites. The company stated that it intends to continue to introduce more interactive features for advertisers. Continue reading YouTube Unveils Interactive Features, New Original Programs

Intel Leads Investment Round in IRIS.TV Video Data Platform

Intel’s investment division Intel Capital led a new $18 million Series B investment round in IRIS.TV, a data technology company that offers an alternative to cookies and third-party identifiers. IRIS.TV, founded in 2013, analyzes the topics of individual videos of any kind or length, providing information for advertisers on contextual relevance rather than the viewer’s personal data. IRIS.TV’s tech works on videos on mobile phones and computers and, notably, for content on streaming television apps. Continue reading Intel Leads Investment Round in IRIS.TV Video Data Platform

Verizon to Launch Media Hub with Yahoo Branded Products

Verizon Media Group has three million subscribers across its Yahoo-related products such as Yahoo Fantasy and Yahoo Finance. In the future, explained Verizon Media head of consumer Joanna Lambert, the company’s media products will all be rebranded under the Yahoo rubric and reside in a subscription hub dubbed Yahoo Plus. Lambert said its non-Yahoo brands will, over time, also be centralized around Yahoo. For example, RYOT has already been rebranded Yahoo Ryot Lab and the women’s media brand MAKERS will be known as MAKERS by Yahoo. Continue reading Verizon to Launch Media Hub with Yahoo Branded Products

Universal, Cinemark Sign Deal for Shorter Exclusivity Window

Comcast’s Universal Pictures teamed with Cinemark Holdings, the third largest theater chain in the U.S., to permit online distribution of movies after three weekends (or 17 days) in theaters. The exception is movies that gross $50+ million domestically during their first weekend, lengthening the exclusivity window to five weekends or 31 days. Universal inked a similar deal with AMC Entertainment in July. Pre-pandemic, the exclusivity window was 2-1/2 months from a film’s premiere in theaters until it could be distributed to homes. Continue reading Universal, Cinemark Sign Deal for Shorter Exclusivity Window

AMC Is Running Out of Cash, Sells Some Shares and Assets

AMC Entertainment, the world’s largest movie theater chain, will run out of cash by the end of 2020 if current conditions do not change. Although it’s reopened 83 percent of its U.S. theaters, attendance is down 85 percent from a year ago. In September, AMC set a goal of raising $180 million but so far has raised only about $37.8 million by selling shares. Other fundraising options include taking on debt or selling assets. AMC sold its nine theaters in Europe’s Baltic region of Europe for about $77 million. Continue reading AMC Is Running Out of Cash, Sells Some Shares and Assets

Release of ‘Tenet’ Could Be a Bellwether for Movie Exhibitors

Major Hollywood movies are finally being released in movie theaters, with “The New Mutants,” which had a $70+ million budget, and director Christopher Nolan’s “Tenet,” a $200 million thriller. But it’s still unclear how many people in the U.S. feel safe enough to go inside. Abroad, “Tenet” raked in $53 million on its opening day weekend from 41 global markets, a source of optimism for Warner Bros. (the film opens in the U.S. and China this week). Pirates have been foiled, meanwhile, fooled into downloading fake torrents of the blockbuster. Continue reading Release of ‘Tenet’ Could Be a Bellwether for Movie Exhibitors