As the ratings for television news channels decline, broadcasters are looking for new ways to draw an audience. CNN is working toward gaining viewers by airing original films and series like the documentary “Blackfish,” which aired back in October, and “Chicagoland,” a reality TV show that will begin airing next month. Jeff Zucker, the newest president of CNN, took over in January and has been hands-on since, pointing the network in a slightly different direction. Continue reading CNN Turns to Films and Original Series to Help Boost Ratings

It seems that Wall Street loves Twitter. The company set an initial public offering price of $26 late Wednesday, only to see the stock close its first trading day up 73 percent at $44.90 a share, with a session high of over $50. The rocketing IPO set co-founder Evan Williams’ stock value at $2.9 billion and co-founder Jack Dorsey’s at $1.2 billion. CEO Dick Costolo’s stock is now worth $384 million. At about $45 per share, the company is valued at $24.4 billion. Continue reading Twitter Numbers Skyrocket on New York Stock Exchange Debut

Facebook is working toward greater interactivity between its users and the entertainment industry with television program partnerships. Using popular TV shows, celebrities and related hashtags to encourage even more communication and sharing among users, Faceboook can deliver detailed analytics to its partners about who is watching and what they’re saying on the social media site. TV networks are turning to Facebook to generate social activity and promote their content. Continue reading Social TV: Facebook Partnering with Entertainment Industry

At yesterday’s product launch event in San Francisco, Apple announced the fifth generation of its market-leading tablet, promising a “thinner, lighter, faster” device — and introducing a new name. The new iPad Air will feature the same 9.7-inch screen as the fourth-gen iPad and the same A7 processing chip that is in the new iPhone 5S, making it 72 times faster than the original iPad. The new 1-pound tablet is 20 percent thinner and 28 percent lighter than the current model. Continue reading Thinner, Lighter, Faster: Apple Unveils New iPad Air Tablet

In addition to the new iPads unveiled yesterday, Apple made several announcements regarding its hardware and software products. The new MacBook Pro and MacBook Air laptops will go on sale immediately, while the $2,999 Mac Pro desktop will ship before the end of the year. Apple’s iWork and iLife suites of office and creative software are now free with every hardware purchase. Another surprise is the company’s decision to offer its Mac operating system, OS X Mavericks, as a free download. Continue reading Apple Takes New Direction by Offering Free Operating System

Facebook recently announced two new API tools for TV networks and news outlets to access its user data, offering measurements such as the number of statuses mentioning certain celebrities or which gender is interested in a specific news story. The APIs will give TV networks and news media more insight into their audience and programming. The features, Public Feed API and Keyword Insights API, are being offered to CNN, NBC, Sky TV, BuzzFeed, The Guardian, Slate and social media analytics firm Mass Relevance. Continue reading Facebook Offers User Data to TV Networks and News Outlets

According to a new Gallup poll, in which Americans were asked what they consider to be their main source of news about domestic and global events, 55 percent indicated television is their primary resource, while 21 percent said they mainly use the Internet. Nine percent said newspapers or other print publications, followed by radio at 6 percent. This poll marks the first time Gallup has measured Americans’ media habits with this open-ended question. Continue reading Television Remains Primary News Source for Many Americans

In its effort to become a news destination for young adults, BuzzFeed announced it will debut “CNN BuzzFeed” today, a new YouTube channel based on CNN reporting. It plans to feature current and archival content (about three videos a week to start), designed for sharing via social media platforms. BuzzFeed already has several YouTube channels, but the CNN partnership marks its most comprehensive with a traditional media company. Continue reading CNN BuzzFeed to Launch Today: Targets 18-34 Demographic

Google’s Internet-connected Glass device will soon feature seven new apps, which the company hopes will makes the glasses more functional. The Glassware apps, announced at the I/O developers conference yesterday, include Twitter, Facebook, Tumblr, reminder notes from Evernote, news alerts from CNN and fashion features from Elle. The seven additions join Path and The New York Times as the only apps currently available on Glass. Continue reading Glassware: Google Announces New Apps for Glass Device

The live streaming site Ustream increased its viewership recently with the help of citizen journalism. During the manhunt for Boston bombing suspect Dzhokar Tsarnaev, live information was streamed from a police scanner via the free platform. The site drew an audience of 2.5 million, with 265,000 simultaneous viewers at its peak moment. Notably, nearly half tuned in from their mobile devices. Continue reading Citizen Journalism: Ustream Covers Boston Manhunt Live

According to Nielsen’s Vice Chair Susan Whiting, who was a part of a panel discussion analyzing disruption in traditional media usage at the Mobile World Congress in Barcelona on Wednesday, consumers are not abandoning one platform for another. Instead, they’re spending more time than ever viewing and reading news and entertainment content, using mobile devices as an access point. Continue reading Mobile Activity on Upswing, Opens Doors for Mobile Ad Biz