Debunking Tech Perceptions: If TV not Broken, Why is Everyone Trying to Fix It?

By Rob Scott
December 7, 2011

Apple, Google, Microsoft, Roku and Boxee are just some of the companies working on ways to re-imagine the TV experience.
“But nobody seems to be able to answer the big question: what exactly is so broken about TV anyway?” writes Matt Rosoff in a commentary for CNN, part of a series designed to “debunk commonly held perceptions about technology.”
Rosoff acknowledges that channel guides are inefficient… “But I’m going to go out on a limb here and say that most TV viewers simply won’t care enough about any of this stuff to shell out $1,500 for a new Apple TV, or spend a few hundred bucks and countless hours fiddling around adding a new box to their TV set and figuring out how it works.”
He notes that while the tech industry wants to optimize the television experience, it is important to remember that TV is passive. We don’t want to work at it. It’s not too difficult to turn the set on, find your channel and you’re done. Even Steve Jobs sometimes just wanted to watch TV and vegetate.
“That’s why we love TV just the way it is,” writes Rosoff. “If it ain’t broke, don’t fix it.”

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