Comcast Plans New Advertising Approach for Video On Demand

More television fans are turning to “catch up viewing” for their favorite TV shows. Although video on demand is increasing in popularity, TV outlets do not really benefit. Advertisers do not see a point in supporting TV episodes more than a few days after the initial air date. Comcast plans to experiment with allowing advertisers to place the same commercials on older streamed episodes of TV shows that are featured with current episodes. Continue reading Comcast Plans New Advertising Approach for Video On Demand

Intel Looking to Sell Online Pay TV Service for $500 Million

Intel is reportedly asking about $500 million for its OnCue service, which the chipmaker developed before making the decision to no longer pursue its online pay TV ambitions. The company is looking to secure a sale by the end of the year, according to inside sources. Verizon, which has been talking with broadcast and cable channels regarding terms for a streaming TV service, is believed to be one potential suitor. Intel has also met with Samsung and Liberty Global. Continue reading Intel Looking to Sell Online Pay TV Service for $500 Million

TV Ratings Consistently Declining as Consumers Go Mobile

Media consumers are spending more time on mobile devices and less time watching television, and ratings from the past couple of years suggest that cable TV is on the decline. Since 2010, about 5 million people have ended their cable and broadband subscriptions. And for the first time ever, less than half of major broadband companies’ subscribers pay for cable TV. Broadcast and cable TV ratings have been heading downward since the end of 2011. Continue reading TV Ratings Consistently Declining as Consumers Go Mobile

Bravo Uses New Facebook API to Enhance User Engagement

Bravo is one of the first networks to make use of Facebook’s new Keyword Insights API. Scanning private posts of the social networking site’s 100 million-plus users, Bravo is taking advantage of the feature — introduced in September — by running keyword searches during new episodes of the “Real Housewives” TV shows and using the data for social engagement during reruns. The reruns are referred to as the “social edition” versions, which include tweets and comments from the stars. Continue reading Bravo Uses New Facebook API to Enhance User Engagement

Barry Diller Predicts Increase in Number of Aereo Subscribers

Aereo-backer Barry Diller has stated that the online service may grow to the point that 35 percent of U.S. households subscribe. However, this is largely contingent upon the service’s ability to overcome the legal challenges it currently faces from broadcasters. Individuals in their mid- to late-twenties aren’t highly inclined to pay $100 per month for TV cable packages, rendering Aereo’s $8 package highly attractive, according to Diller. Continue reading Barry Diller Predicts Increase in Number of Aereo Subscribers

Spotify Joins Facebook and Twitter in Social TV Conversation

Spotify and Bravo have announced a collaboration that will make the cable network Spotify’s first U.S. television partner to develop custom playlists for shows. The first playlists will be available on the day of the premieres of “The Real Housewives of Atlanta,” “The Real Housewives of Beverly Hills,” “Vanderpump Rules” and “Thicker Than Water.” Playlists will then be updated during the season with songs that reflect the characters and each show’s developments. Continue reading Spotify Joins Facebook and Twitter in Social TV Conversation

NFL and MLB: If Aereo Not Challenged, Sports May Go to Cable

The National Football League and Major League Baseball are trying to convince the Supreme Court to grant broadcasters’ petition to challenge Aereo, a startup that enables unauthorized streaming of local broadcast signals. The NFL and MLB filed an amicus brief that suggests that if Aereo is not challenged, sports programming will likely switch over to cable. Broadcasters assert that Aereo undermines their ability to collect retransmission fees. Continue reading NFL and MLB: If Aereo Not Challenged, Sports May Go to Cable

Discovery Programming to be Available via Online Streaming

Time Warner Cable and Discovery Communications have reached an agreement that will allow the cable company’s subscribers to watch shows from the Discovery Channel and Animal Planet online. Discovery had previously been holding out on letting its shows be streamed because it wanted better ratings measurement for viewers on mobile devices. Now that Nielsen will soon make that data available, Discovery says it is on board. Continue reading Discovery Programming to be Available via Online Streaming

E-Sports Programmer Major League Gaming Launches Network

Major League Gaming has worked to attract video game enthusiasts over the past decade and is now releasing its own premium eSports network, MLG.TV. MLG has tried different distribution platforms in the past for its events. The company, founded in 2002, has shifted from broadcasting its programs on cable networks to broadcasting online. They have also attempted multiple streaming plans, as well as a partnership with Twitch. Continue reading E-Sports Programmer Major League Gaming Launches Network

Cord-Cutting: New Tablo HDTV DVR is Driven by Tablet App

Nuvyyo is developing an affordable alternative to Simple.TV’s streaming DVR with its own Tablo DVR, a set-top box that streams both live and locally recorded broadcasts to Android and iOS-powered devices, as well as Roku players and Web browsers. Unlike other DVRs that often rely on cloud services or are linked to television, Tablo is an attractive option for consumers looking to cut cords altogether, and reduce long-term costs. Continue reading Cord-Cutting: New Tablo HDTV DVR is Driven by Tablet App

Cable Operator Comcast Has Plans to Sell Hollywood Movies

Sources confirm that Comcast, the nation’s largest cable operator with nearly 22 million video subscribers, plans to expand from renting to selling major studio movies directly through its cable boxes by the end of the year. Comcast will join streaming services such as iTunes and Vudu in offering the option to purchase titles in an evolving new window known as “early EST.” While viewers typically pay about $5 to rent a movie through VOD, digital purchases run $15-$20. Continue reading Cable Operator Comcast Has Plans to Sell Hollywood Movies

Turning to Nostalgia: Will Netflix Bring Back the Movie Serial?

Netflix has reportedly been approached with a new proposal that could bring movie serials, popularized in the 1930s, back to theaters. The plan would also provide Netflix with content sooner after theatrical distribution. The proposal calls for movie studios to produce miniseries comprised of one- to two-hour episodes that would be released in theaters about every two months. A few weeks after their theater releases, the episodes would then become exclusively available on Netflix. Continue reading Turning to Nostalgia: Will Netflix Bring Back the Movie Serial?

Senate Commerce Chair Announces Bill to Bolster Online Video

Chairman of the Senate Commerce Committee, Senator Jay Rockefeller (D-West Virginia) introduced the Consumer Choice in Online Video Act yesterday — legislation that intends to safeguard competition in the online video market, by preventing cable and satellite companies from stifling growth of services like Netflix, Hulu and Amazon. The proposal could be good news for consumers who complain about subscriptions that include channels they don’t watch, although industry pushback is likely. Continue reading Senate Commerce Chair Announces Bill to Bolster Online Video

Hulu Discusses Bundling Possibilities with Pay TV Providers

Hulu is reportedly in talks with pay TV providers including AT&T, Comcast, Cox, Time Warner Cable and Verizon regarding potential partnerships. Among the ideas being discussed is for pay TV operators to sell Hulu Plus as part of their television bundles, said people familiar with the situation. In addition, Hulu hopes that consumers would have access to the service via cable set-top boxes, providing Hulu Plus subscribers with the option to watch full current seasons of broadcast TV shows. Continue reading Hulu Discusses Bundling Possibilities with Pay TV Providers

Microsoft Makes Bold Move with Xbox One to Hijack Your TV

While products such as Microsoft’s WebTV and platforms including Windows Media Center have failed to displace the cable box as the primary entertainment device in the living room, connected Xbox game consoles have become multimedia powerhouses over time. And with the launch of its new Xbox One in less than two weeks, Microsoft is banking on consumers who want to play games, run apps, control their television, and communicate with others — all in one location. Continue reading Microsoft Makes Bold Move with Xbox One to Hijack Your TV