Forecast: Global E-Commerce to Reach $1.4 Trillion by 2025

Euromonitor International conducted a study in October on the rise of e-commerce during the COVID-19 pandemic and found that 74 percent of worldwide retail and consumer brand experts believe the trend will become permanent. The study projected that between 2020 and 2025 half of the absolute value growth for the global retail sector will be digital, equating to $1.4 trillion. Of that, the United States and China will be responsible for 55 percent of the value growth. Latin America also experienced significant e-commerce growth in 2020. Continue reading Forecast: Global E-Commerce to Reach $1.4 Trillion by 2025

App Annie Reports Growth in Mobile Game and App Spending

App Annie predicted that mobile game and app spending will have grown 25 percent to $112 billion in 2020. Director of market insights Amir Ghodrati added that the company will likely revise these numbers upwards at the end of December. Both iOS and Android showed record-breaking growth, with 65 percent of spending going to the former and almost 30 percent to the latter. Apple iOS and Google mobile app and game downloads are expected to reach 130 billion in 2020, up 10 percent from 2019. Continue reading App Annie Reports Growth in Mobile Game and App Spending

Google Will Pay News Publishers $1 Billion to License Stories

Google is debuting Google News Showcase and vowed to pay publishers $1+ billion over the next three years to license news content for the new product. Publishers will be able to select images and summaries for story panels, which are teasers for full articles. Clicking on a story panel will bring the user directly to the news publisher’s website to read the entire story. According to sources, Google is in talks with publishers in the U.S. and other countries and has already signed deals with almost 200 publications. Continue reading Google Will Pay News Publishers $1 Billion to License Stories

TikTok and U.S. Reportedly in Talks on Possible Partnership

According to sources, ByteDance and the U.S. government are discussing avoiding a full sale of TikTok’s U.S. operations. Although President Trump issued an executive order for ByteDance to do so by a November 12 deadline, the Chinese government restricted the export of AI technology, making the sale more difficult. One possibility is that TikTok will partner with a U.S. company that would help secure its data. Sensor Tower reported that, again, TikTok was the most downloaded non-gaming app globally in August 2020. Continue reading TikTok and U.S. Reportedly in Talks on Possible Partnership

Facebook Lures TikTok Creators to Its Reels With Big Payday

Instagram has offered lucrative deals to some of TikTok’s top video creators to switch to its new competing service Reels, which parent company Facebook plans to debut early next month. According to sources, potential payments for some creators could be “in the hundreds of thousands of dollars.” Similar to TikTok, Reels is a platform that allows users to share short-form video content. Some TikTok creators have amassed large followings, and have been paid by brands to promote products, wear branded clothing or use specific songs. Continue reading Facebook Lures TikTok Creators to Its Reels With Big Payday

Amazon, Google, Qualcomm Support Global Antitrust Institute

Last year, the Global Antitrust Institute, part of the Antonin Scalia Law School at George Mason University, organized and paid for a weeklong conference in California for antitrust regulators from 30 foreign countries, including Australia, Brazil, China and Japan. At the conference, these officials attended classes that were described as continuing education to learn more about the economic foundation of competition regulations. According to attendees and critics, however, the message of the conference also benefited Big Tech companies. Continue reading Amazon, Google, Qualcomm Support Global Antitrust Institute

FTC and DOJ to Probe TikTok Violation of Child Privacy Rules

Chinese app TikTok has had a tumultuous few weeks. After being banned in India due to political tensions between that country and China, TikTok ceased its activities in Hong Kong in response to its concerns about the mainland’s imposition of a natural security law. In the U.S., the Trump administration is considering limiting the app’s access to its users. Now, sources say the U.S. Justice Department and Federal Trade Commission are probing allegations that TikTok has violated a 2019 agreement on children’s privacy. Continue reading FTC and DOJ to Probe TikTok Violation of Child Privacy Rules

Netflix Targets International Markets as U.S. Growth Slows

For the first time, Netflix released subscription details and numbers for global regions, including Asia, Europe and Latin America. The company stated in October that it would begin to release this information. It comes after another first: Netflix’s loss of U.S. subscribers — 126,000, to be exact — in Q2 2019. With 60 million Netflix subscribers in the U.S., Netflix appears to have saturated the U.S. market, which is valued at $9 billion annually, making its focus on global markets more crucial. Continue reading Netflix Targets International Markets as U.S. Growth Slows

Facebook Advances Encryption Plans For Messaging Apps

Although U.S. Attorney General William Barr has advocated against encryption, Facebook is advancing its plans to add the technology to all its messaging platforms. Barr wants Facebook to allow at least some government access to those platforms, in the name of public safety. WhatsApp chief Will Cathcart and Messenger head Stan Chudnovsky responded to Barr that, “undermining encryption in their products for law enforcement would create a ‘backdoor’ vulnerability that malicious actors also could leverage to harm users.” Continue reading Facebook Advances Encryption Plans For Messaging Apps

WhatsApp and Twitter Manipulated for Political Campaigns

Evidence of social media manipulation for political gain is increasing. In Brazil, in response to an investigation into the spread of misinformation during the last presidential campaign, WhatsApp revealed it banned 400,000+ accounts between August 15 and October 28, 2018, which had “breached its terms of service,” with mass mailings. In the U.K., during a debate between the prime minister and head of the opposition party, the former’s party rebranded its Twitter account with the aim of misleading the public. Continue reading WhatsApp and Twitter Manipulated for Political Campaigns

Netflix, Doppio Games Create Voice-Controlled ‘3%’ Prequel

Doppio Games and Netflix, teaming up with Rio Games, created multiplayer game “The 3% Challenge,” a prequel to Netflix’s original Brazilian series “3%,” through a partnership to create voice-controlled games and other entertainment. The free-to-play game launched on Amazon Alexa and will appear later this week on Google Assistant, in English and Portuguese. Although Netflix’s core strengths are TV series, feature films and documentaries, it has been moving into games, including “Stranger Things 3: The Game” and “Black Mirror: Bandersnatch.” Continue reading Netflix, Doppio Games Create Voice-Controlled ‘3%’ Prequel

Alibaba Dominates E-Tail in China But Fails to Thrive Abroad

In its last fiscal year, which ended in March, Alibaba Group’s 654 million customers bought $835 billion worth of goods, with revenues of $56.2 billion, cementing the company’s credentials as the world’s largest e-tailer. Put another way, the company handled more business than Amazon and eBay combined. Notably, 66 percent of Alibaba’s revenue — $36.9 billion — came from China. But translating that success to other countries has proven elusive — a mere 5 percent of the company’s revenue came from international locations. Continue reading Alibaba Dominates E-Tail in China But Fails to Thrive Abroad

Instagram Expands Tests of Hiding Likes to Reduce Anxiety

Facebook’s Instagram began testing a new approach with users in Canada two months ago and this week expanded its efforts to include users in Australia, Brazil, Ireland, Italy, Japan and New Zealand. The experiment removes emphasis on the “Like” feature to minimize the pressure to compete, while hopefully creating a more personal and enjoyable experience. Users are still able to see who liked other people’s posts or watched their videos, but there is no longer a running tally of the number of likes and views (however, users can still privately see the counts for their own posts). Continue reading Instagram Expands Tests of Hiding Likes to Reduce Anxiety

Report: Mobile Apps and Games Have Impressive Quarter

According to App Annie, consumers downloaded 11.2 billion mobile games for iOS and Android in Q2 2019. Games served as 35 percent of global downloads, but were responsible for almost 75 percent of consumer spending on iOS and Google Play. Overall, mobile apps had a record quarter: 30.3 billion apps were downloaded, while iOS and Google Play saw $22.6 billion in consumer spending. Arcade, action and casual games collectively represented the third-largest category for Google Play Q2 growth year-over-year. Games served as the top contributor to download growth for iOS, led by arcade, action, and puzzle games. Continue reading Report: Mobile Apps and Games Have Impressive Quarter

Spotify Expands Ad Options by Targeting Podcast Listeners

Spotify, which now has 123 million worldwide users of its ad-supported audio service, is expanding its podcast business by offering advertisers the ability to target consumers based on the types of podcast programs they are streaming. Brands across 10 global markets (Australia, Brazil, Canada, France, Germany, Italy, Mexico, Spain, United Kingdom and United States) will have the option of targeting Spotify Free users based on podcast categories such as “Business & Technology,” “Comedy” and “Lifestyle & Health.” 3M and Samsung have been testing the new ad-targeting tool. Continue reading Spotify Expands Ad Options by Targeting Podcast Listeners

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