President Biden Signs Executive Order to Contain Risks of AI

President Biden has signed a far-ranging executive order establishing guardrails for artificial intelligence. Companies are now required to report to the federal government on risks related to their AI systems should they fall into the hands of terrorists or be used for weapons of mass destruction. The order also attempts to mitigate the dangers of deepfakes that could be used to manipulate elections or defraud consumers. “Deepfakes use AI-generated audio and video to smear reputations, spread fake news and commit fraud,” Biden said as he signed the order at the White House. Continue reading President Biden Signs Executive Order to Contain Risks of AI

TikTok Music Streaming Service Bows in Brazil and Indonesia

TikTok is branching out from short-form video with a new music streaming service poised to challenge Spotify and Apple Music. Called TikTok Music, the subscription-only platform has debuted in Brazil and Indonesia. Users can sync existing TikTok accounts to share songs, as well as listen and download tunes, including titles from the Sony Music, Universal Music Group and Warner Music Group catalogs. TikTok Music replaces ByteDance’s previously launched music platform Resso, which on September 5 will cease operations in Brazil and Indonesia. The new offering is priced the same: between $3 and $3.50 monthly for Android and iOS. Continue reading TikTok Music Streaming Service Bows in Brazil and Indonesia

Shein Reaches Beyond Fashion & Beauty to Take on Amazon

Shein is aiming to take on e-commerce powerhouse Amazon. The Singapore-based fast-fashion phenomenon is branching out from its own branded apparel to become a marketplace where third parties can merchandise their wares — everything from designer clothing to small appliances and maternity products. The 11-year-old company recently launched its expanded marketplace in Brazil, Mexico and the U.S., and has Europe in its sights. The U.S. is a huge market for the company, accounting for an estimated $8 billion in 2022 sales, or about a quarter of its business, largely due to teenage appetite for its $5 skirts and $10 jeans. Continue reading Shein Reaches Beyond Fashion & Beauty to Take on Amazon

EU Report Identifies China as Bloc’s Biggest Piracy Problem

The European Commission has come out with a list of countries whose problematic copyright policies pose the biggest threat to EU interests. China is “Priority 1” among nations lacking intellectual property and trademark protections. Categorized as “Priority 2” are India, Indonesia, Russia, Turkey and Ukraine. Less troubling but still problematic are Argentina, Brazil, Ecuador, Malaysia, Nigeria, Saudi Arabia and Thailand, which fall into “Priority 3.” Several reports noted U.S. absence from the list, but the fact that this hotbed of piracy has aggressively implemented website blocking was viewed as mitigating. Continue reading EU Report Identifies China as Bloc’s Biggest Piracy Problem

YouTube Shorts Testing In-App Shopping, Affiliate Marketing

Google is stepping up in-app shopping, adding it to YouTube Shorts. “Doom scrolling is about to become doom shopping,” heralds the official blog of Nasdaq, where Google parent Alphabet trades. Now those parsing the YouTube feed of videos 60-seconds or less will have the option to purchase items instantly rather than through redirection to a third-party site. The move comes as Google and others saw digital ad revenue contract this year as a result of economic headwinds and increased competition — notably from TikTok, which is tracking to double its advertising income in 2022. Continue reading YouTube Shorts Testing In-App Shopping, Affiliate Marketing

YouTube Shorts to Enhance Ad Revenue Sharing for Creators

YouTube Shorts is preparing to unveil a new creator revenue-sharing plan designed to bury TikTok, according to recent reports. YouTube has rewarded creators with more than $30 billion in advertising revenue in the past three years. By contrast, TikTok pays creators not through a percentage of ad revenue, but through a Creator Fund, announced in 2020, that now stands at $2 billion worldwide. YouTube is said to considering for Shorts creators a 45-percent ad revenue share from their clip views in a program more aligned with the 55 percent payout for long-form video creators in its Partner Program. Continue reading YouTube Shorts to Enhance Ad Revenue Sharing for Creators

Ticketmaster Teams with TikTok on Event Discovery Feature

Ticketmaster and TikTok have teamed up for an in-app event discovery feature that will let the short-form video app share live event information and direct users to Ticketmaster’s site for purchase. Influencers can now link relevant Ticketmaster events to their videos. Initially, the new feature will only be available to select creators, with plans to scale more broadly over time. Acts that have signed on to use the ticketing mini app at launch include Demi Lovato, OneRepublic, Backstreet Boys, Usher and more. WWE is also participating. The pact follows a similar agreement Ticketmaster made with Snapchat in February. Continue reading Ticketmaster Teams with TikTok on Event Discovery Feature

Apple Posts Record Third Quarter but Major Decline in Profits

Surmounting inflation and supply chain delays, Apple posted revenue of $83 billion, up 2 percent year-over-year and a record for the company’s third quarter. However, profit declined 11 percent to $19.4 billion, the worst performance since 2020. Sales of iPhones were strong, generating $40.7 billion in revenue for the quarter, a 2.8 percent increase over the same period in 2021. But wearables did not prove as resilient, with revenue down 8 percent to $8.1 billion. On the earnings call to discuss Apple’s fiscal 2022 third quarter ended June 25, CEO Tim Cook said the results were “better than we expected.” Continue reading Apple Posts Record Third Quarter but Major Decline in Profits

Clubhouse Fights to Retain Share in Now-Competitive Market

The social audio boom that grew out of COVID-19 lockdowns has resulted in a reshuffling of players in the chat app space, as Clubhouse fights to maintain its once-dominant market share against competition from newer entries like Twitter Spaces, Spotify Greenroom and Facebook audio chat. Discord and platforms focused on gaming and NFTs also offer audio conversation features, and Amazon is reportedly working on a similar feature. Founded in 2020, Clubhouse initially had only Discord to contend with, resulting in early growth and a funding round valued at $4 billion. Continue reading Clubhouse Fights to Retain Share in Now-Competitive Market

CES 2022: 8K Association Promotes the High-Res Ecosystem

The 8K Association was founded about three years ago to draw attention to the nascent 8K value chain and now, says executive director Chris Chinnock, that entire ecosystem, from production and post to live-to-air events, has become a reality. TV brands, panel makers and chip set providers are the 8K Association members that will primarily be at CES 2002 in January. The Association will not have a booth at the confab, but Chinnock will be making the rounds to tout some of the highlights of 8K’s progression over the last few years. Japan has been broadcasting 8K since December 2018, for example, and the Summer Olympics in 8K were “a big hit.” Continue reading CES 2022: 8K Association Promotes the High-Res Ecosystem

Politicians Ban Social Media Platforms From Removing Posts

Brazil and the U.S. state of Texas both banned social media companies from removing certain posts containing political viewpoints. In Brazil, President Jair Bolsonaro’s ban is temporary, and focuses on content in which he claims the only way he will lose next year’s election is if the vote if rigged. Legal experts say this is the first time a national government stopped an Internet company from taking down content that violates their rules. In Texas, Governor Greg Abbott signed a bill forbidding social media platforms from removing posts because of political views. Facebook, Twitter and YouTube are among those expected to fight the Texas legislation. Continue reading Politicians Ban Social Media Platforms From Removing Posts

Social App Spending Projected to Hit $17.2B Globally in 2025

Global consumer social app spending is expected to hit $17.2 billion by 2025, up from $6.78 billion in 2021, according to a study by San Francisco-based mobile analytics firm App Annie. That’s a 29 percent compound annual growth rate (CAGR) over five years — a brisk pace credited mainly to live streaming. By 2025, the lifetime total spend on social apps is expected to reach $78 billion, according to App Annie. Meanwhile, time spent using social media the globe over totaled a whopping 740 billion hours for the first half of 2021, with 548 billion hours devoted to live streaming. Continue reading Social App Spending Projected to Hit $17.2B Globally in 2025

Facebook Decides to Curtail Political Content in News Feed

All politics may be local, but you can expect less of it to be social. As of August 31, Facebook began reducing political content that appears in its News Feed. The move comes as the social media giant attempts to beat back a barrage of criticism for spreading misinformation through the use of algorithms that appear to reward click-generating controversies over level-headed dialogue. The new content modification is “in response to common feedback from our community,” a Facebook spokesperson said. Continue reading Facebook Decides to Curtail Political Content in News Feed

Spotify Increases Its Ad Revenue While User Growth Is ‘Soft’

Spotify Technology saw its advertising revenue more than double during the quarter ending June 30, but its audio streaming service added fewer total users than expected. Spotify chief executive Daniel Ek noted that, “while I’m disappointed that our [user] growth was softer in the last half of Q1 and the first half of Q2, the good news is that we’ve seen that trend line reverse, and all the leading indicators I’m seeing show that we are back on track.” At the end of the quarter, Spotify had 365 million monthly active users, a 22 percent bump year-over-year. Continue reading Spotify Increases Its Ad Revenue While User Growth Is ‘Soft’

Facebook Will No Longer Offer Politicians Special Treatment

Facebook revealed that former President Donald Trump’s suspension from its platform would last for at least two years. Trump will be eligible for reinstatement on the social network in January 2023, before the next U.S. presidential election. At that time, experts will decide “whether the risk to public safety has receded.” Further violations would trigger “rapidly escalating sanctions” and potentially a permanent suspension. The company also announced that it would end its policy of treating the posts of world leaders and other politicians differently than those of other Facebook users. Continue reading Facebook Will No Longer Offer Politicians Special Treatment