Netflix’s New Logo Program Will Certify Post Production Tools

Netflix launched its Post Technology Alliance logo program last week, with plans to certify post-production products and systems from manufacturers and vendors that meet the streaming service’s technical and content delivery specs. “The Post Technology Alliance will build a more seamless experience from production through post-production,” said Chris Fetner, Netflix director of post partnerships and integrations, noting that certified vendors are “committed to better interoperability and faster innovation cycles.” Adobe, Avid, Blackmagic Design, Canon, Panasonic, RED Digital Cinema and Sony are among those with products already certified. Continue reading Netflix’s New Logo Program Will Certify Post Production Tools

ASC and ARRI Break Ground on Planned Educational Center

The American Society of Cinematographers announced its ASC ARRI Educational Center to be built behind its historic Hollywood clubhouse and slated to open in 2019, ASC’s centennial as an organization devoted to educating the next generation of cinematographers. ASC president Kees van Oostrum and ARRI Inc. president/chief executive Glenn Kennel symbolically broke ground at the site yesterday, which will house the print/digital publications staff and serve as a hub for its educational activities. Continue reading ASC and ARRI Break Ground on Planned Educational Center

Panavision: Lenses for Drones, New Filter Tech, 8K Workflow

Panavision made its Cine Gear Expo debut of the Millennium DXL2 8K camera, 8K workflow improvements, a customized optics system for specific use with drones and gimbals, four new large-format lenses and a technology demonstration of a major advance in filter technology. The new products, said Panavision chief executive Kim Snyder, are intended to evolve the ecosystem surrounding the Millennium DXL2. “We’re building a bridge between products and processes,” said senior vice president of innovation Michael Cioni. Continue reading Panavision: Lenses for Drones, New Filter Tech, 8K Workflow

Industry Places Spotlight on High Dynamic Range at IBC 2015

At the International Broadcasting Convention (IBC) in Amsterdam, high dynamic range was a focus of conversation: how to define it, standardize it and distribute it. Broadcasters and purveyors of cameras, post production gear and theatrical exhibition all showed off their own versions of HDR. The key to success, say experts, however, is to come up with a single standard, a feat that both the Society of Motion Picture and Television Engineers (SMPTE) and the International Telecommunication Union (ITU) are busily working on. Continue reading Industry Places Spotlight on High Dynamic Range at IBC 2015

NAB 2015: AMPAS Launches Global Standard for Color Encoding

The Academy of Motion Picture Arts and Sciences used the NAB Show as the launch for the Academy Color Encoding System (ACES) — a free, open, device-independent global standard for color management and image interchange that targets digital production, mastering and long-term archiving of motion pictures. The Academy also announced the support of 22 leading companies that will participate in the ACES Logo Program, which was developed to “encourage consistent, high-quality implementations of ACES concepts and technical specifications throughout the industry.” Continue reading NAB 2015: AMPAS Launches Global Standard for Color Encoding

NAB 2015: Vision III Imaging Demos Parallax Visualization Tech

At this week’s NAB Show in Las Vegas, Vision III Imaging has an impressive demo of a technology that adds parallax to professional camera images when displayed on normal consumer displays. Through the company’s patented process of rotating an iris inserted behind the lens at 4.3 cycles per second (e.g. parallax induction), they are able to enhance both 2D and 3D images. 2D images take on an almost 3D quality, while 3D images maintain a sense of multiple dimensions even when the viewer tilts his/her head to a full horizontal position. Continue reading NAB 2015: Vision III Imaging Demos Parallax Visualization Tech

NAB 2014: First Trifocal 3D Film Will Be Shown in Las Vegas

Walt Disney Studios’ experimental live action 3D film “Make/Believe” will be shown at NAB in Las Vegas next month. Currently in the final stages of post production, the 10-minute 3D short was shot with a new trifocal camera system. “Make/Believe” was produced by German research institute Fraunhofer HHI with Disney and Berlin firm Real Life Films using Fraunhofer’s hybrid camera system and software. The film will be shown in the Fraunhofer booth at NAB. Continue reading NAB 2014: First Trifocal 3D Film Will Be Shown in Las Vegas

Arri Brings Amira Digital Camera to Burbank for Early Preview

In advance of Amira’s launch at NAB, Arri has sent four prototypes of its new digital camera on tour. One camera is visiting the company’s Burbank facility for early previews and limited testing. The $40,000 shoulder-mount Amira, which uses the same imaging sensor as Arri’s $75,000 Alexa digital cinematography camera, is expected to ship in April. Lighter and smaller than the popular Alexa, the Amira is intended for productions such as documentaries and TV news magazine programs. Continue reading Arri Brings Amira Digital Camera to Burbank for Early Preview

CES Microcosm: Sony Press Events Focus on End-to-End 4K

It began Monday night with a low cost 4K camcorder, new 4K TVs and a 4K streaming partnership with Netflix, all announced during Sony’s press reveal. But CEO Kaz Hirai kept the news coming during his 2014 International CES keynote Tuesday morning, as Sony introduced new cloud-based streaming TV and gaming services. These events clearly helped set the tone for a show that was dominated by every aspect of the 4K pipeline, especially TVs, and somewhat surprisingly, streaming services. Continue reading CES Microcosm: Sony Press Events Focus on End-to-End 4K

Scratch Play: Assimilate Launches Universal Media Player

Santa Clara, CA-based Assimilate has launched a free media player for visual effects artists, cinematographers and prosumers that supports Raw footage from digital cinematography and DSLR cameras. The new Scratch Play also supports formats such as OpenEXR and ProRes, providing digital imaging professionals and DSLR enthusiasts with the ability to review shots, pull stills, export CDLs or LUTs, and review animation at full resolution. Continue reading Scratch Play: Assimilate Launches Universal Media Player

Cine Gear Expo: Radiant Images Unveils Novo 2K Camera

Los Angeles-based rental house and digital cinema solutions provider Radiant Images unveiled an updated Novo action camera on Friday at the Cine Gear Expo. Built with the GoPro sensor and designed for cinematic use, the 3.2-ounce Novo 2K shoots uncompressed RAW and includes a C-mount lens system, PL mount adapter, back focus adjustment and exposure control capabilities. The camera was engineered by Valencia-based View Factor Studios; Radiant collaborated on design and function. Continue reading Cine Gear Expo: Radiant Images Unveils Novo 2K Camera

NAB 2013: Compelling New Camera and Projection Systems

A number of interesting camera and related 4K technologies were on display at last week’s NAB show in Las Vegas including Blackmagic’s new $995 Pocket Cinema Camera, the Production Camera 4K from Blackmagic, Phantom’s Flex4K Digital Cinema camera, two new 4K projectors from Christie capable of 60 frames-per-second, and a proof of concept trifocal camera system from Germany’s Fraunhofer Heinrich Hertz Institute. Continue reading NAB 2013: Compelling New Camera and Projection Systems

CES 2013: Disney Tests Trifocal Camera for 3D Production

The days of stereo 3D mirror rigs could be numbered quicker than you think if new trifocal camera technology being developed by the Arri Group, the Fraunhofer Institute and Walt Disney Studios comes to fruition. If all goes according to plan, Disney will use the new system in action on a feature film production in the near future. Continue reading CES 2013: Disney Tests Trifocal Camera for 3D Production

Film Fades to Black: How Close is Hollywood to Going All-Digital?

  • Creative COW asks if film is getting ready to fade to black: “While the debate has raged over whether or not film is dead, ARRI, Panavision and Aaton have quietly ceased production of film cameras within the last year to focus exclusively on design and manufacture of digital cameras. That’s right: someone, somewhere in the world is now holding the last film camera ever to roll off the line.”
  • “The demand for film cameras on a global basis has all but disappeared,” says Bill Russell, ARRI VP of cameras. “If you talk to the people in camera rentals, the amount of film camera utilization in the overall schedule is probably between 30 to 40 percent.”
  • While film may not be dead, it is most certainly on the decline. Digital production is on the rise, and for those still interested in shooting on film, used cameras are available.
  • “Almost nobody is buying new film cameras,” says Aaton founder Jean-Pierre Beauviala. “Why buy a new one when there are so many used cameras around the world?”
  • Stereoscopic 3D production may also be “accelerated the demise of film” says Beauviala, since it is “a nightmare to synchronize two film cameras.”
  • Russell predicts that film will eventually disappear, although the exact date is unknown. Phil Radin, executive VP of worldwide marketing at Panavision suggests the timing will be decided by the availability of resources. “Film will be around as long as Kodak and Fuji believe they can make money at it,” he says.